World Directory of Marketing Information Sources

World Directory of Marketing Information Sources
Author: Euromonitor Publications
Publisher: Euromonitor Publications
Total Pages: 0
Release: 1998
Genre: Marketing
ISBN: 9780863387654

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This directory targets marketing-related sources. These range from market research companies and private research publishers to online databases, business contacts, directories and marketing journals. All sources are logically compiled and indexed. Every major consumer market in 75 countries of the world is covered. No other directory provides more comprehensive information.

Marketing Research and Information

Marketing Research and Information
Author: Matthew Housden
Publisher: Routledge
Total Pages: 356
Release: 2005
Genre: Business & Economics
ISBN: 0750666501

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Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Receive regular tutorials on key topics from Marketing Knowledge; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 05/06 Marketing Research and Information

CIM Coursebook 05/06 Marketing Research and Information
Author: Matthew Housden
Publisher: Routledge
Total Pages: 356
Release: 2012-09-10
Genre: Business & Economics
ISBN: 1136421319

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Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Marketing Research for Managers

Marketing Research for Managers
Author: Sunny Crouch
Publisher: Routledge
Total Pages: 392
Release: 2012-06-25
Genre: Business & Economics
ISBN: 1136379673

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

International Business Information

International Business Information
Author: Michael Halperin
Publisher: Taylor & Francis
Total Pages: 464
Release: 2024-02-02
Genre: Reference
ISBN: 1135932824

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This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.

International Business Information

International Business Information
Author: Ruth A. Pagell
Publisher: Global Professional Publishi
Total Pages: 474
Release: 1999
Genre: Business & Economics
ISBN: 9781888998832

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Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......

Guide to Reference in Business and Economics

Guide to Reference in Business and Economics
Author: Steven W. Sowards
Publisher: American Library Association
Total Pages: 477
Release: 2014-07-22
Genre: Language Arts & Disciplines
ISBN: 0838996353

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Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.

EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing
Author: JOBBER, DAVID
Publisher: McGraw Hill
Total Pages: 980
Release: 2009-12-16
Genre: Business & Economics
ISBN: 0077139682

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EBOOK: Principles and Practice of Marketing