Working with Words

Working with Words
Author: Brian S. Brooks
Publisher: Macmillan Higher Education
Total Pages: 436
Release: 2013-01-07
Genre: Language Arts & Disciplines
ISBN: 1457639092
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No matter what the medium, from print to broadcast to digital, Working with Words presents the best writing advice for journalists. It is designed to help students gain the grammatical and stylistic skills they need and then serve as a reference throughout their careers. Written by working journalists, with parts devoted to grammar and mechanics as well as journalistic style and writing for different media, it offers coverage the Associated Press Stylebook does not — and it’s affordably priced at 30-50% less than competing texts. The new edition contains tools that make it even easier to navigate, tackles the unique issues inherent to writing for online media, and offers improved grammar and writing instruction.

Words That Work

Words That Work
Author: Dr. Frank Luntz
Publisher: Hachette Books
Total Pages: 438
Release: 2007-01-02
Genre: Language Arts & Disciplines
ISBN: 1401385745
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Working with Words

Working with Words
Author: Stanley Hauerwas
Publisher: Wipf and Stock Publishers
Total Pages: 321
Release: 2011-02-16
Genre: Religion
ISBN: 1621892867
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The crucial challenge for theology is that when it is read the reader thinks, "This is true." Recognizing claims that are "true" enables readers to identify an honest expression of life's complexities. The trick is to show that theological claims--the words that must be used to speak of God--are necessary if the theologian is to speak honestly of the complexities of life. The worst betrayal of the task of theology comes when the theologian fears that the words he or she must use are not necessary. This new collection of essays, lectures, and sermons by Stanley Hauerwas is focused on the central challenge, risk, and difficulty of this necessity--working with words about God. The task of theology is to help us do things with words. "God" is not a word peculiar to theology, but if "God" is a word to be properly used by Christians, the word must be disciplined by Christian practice. It should, therefore, not be surprising that, like any word, we must learn how to say "God."

Working with Words

Working with Words
Author: Ruth Gairns
Publisher: Cambridge University Press
Total Pages: 216
Release: 1986
Genre: Foreign Language Study
ISBN: 9780521317092
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A practical guide on how to select, organise and teach vocabulary to students of all levels.

Ways with Words

Ways with Words
Author: Shirley Brice Heath
Publisher: Cambridge University Press
Total Pages: 458
Release: 1983-07-07
Genre: Language Arts & Disciplines
ISBN: 1107263557
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Ways with Words, first published in 1983, is a classic study of children learning to use language at home and at school in two communities only a few miles apart in the south-eastern United States. 'Roadville' is a white working-class community of families steeped for generations in the life of textile mills; 'Trackton' is an African-American working-class community whose older generations grew up farming the land, but whose existent members work in the mills. In tracing the children's language development the author shows the deep cultural differences between the two communities, whose ways with words differ as strikingly from each other as either does from the pattern of the townspeople, the 'mainstream' blacks and whites who hold power in the schools and workplaces of the region. Employing the combined skills of ethnographer, social historian, and teacher, the author raises fundamental questions about the nature of language development, the effects of literacy on oral language habits, and the sources of communication problems in schools and workplaces.

Words at Work

Words at Work
Author: David Horner
Publisher: Cambridge University Press
Total Pages: 148
Release: 1996-11-07
Genre: Business & Economics
ISBN: 9780521438728
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Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.

Teaching Words and How They Work

Teaching Words and How They Work
Author: Elfrieda H. Hiebert
Publisher: Teachers College Press
Total Pages: 169
Release: 2019-12-06
Genre: Language Arts & Disciplines
ISBN: 0807763179
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Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.

How to Do Things with Words

How to Do Things with Words
Author: John Langshaw Austin
Publisher: Oxford University Press
Total Pages: 181
Release: 1975
Genre: Language and languages
ISBN: 019824553X
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This work sets out Austin's conclusions in the field to which he directed his main efforts for at least the last ten years of his life. Starting from an exhaustive examination of his already well-known distinction between performative utterances and statements, Austin here finally abandons that distinction, replacing it with a more general theory of 'illocutionary forces' of utterances which has important bearings on a wide variety of philosophicalproblems.

Web Words That Work

Web Words That Work
Author: Michael R. Miller
Publisher: Que Publishing
Total Pages: 452
Release: 2012-12-27
Genre: Business & Economics
ISBN: 0133354091
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Dynamics of Media Writing

Dynamics of Media Writing
Author: Vincent F. Filak
Publisher: SAGE Publications
Total Pages: 517
Release: 2021-07-22
Genre: Language Arts & Disciplines
ISBN: 1544385668
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Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.