Why Asking Donors For Money Causes Donors To Give Less

Why Asking Donors For Money Causes Donors To Give Less
Author: Lindsay Walton
Publisher: Lulu.com
Total Pages: 208
Release: 2018-10-03
Genre: Business & Economics
ISBN: 1775327620

Download Why Asking Donors For Money Causes Donors To Give Less Book in PDF, Epub and Kindle

Treating your donors as members of a community rather than as individual units MATTERS! Human beings have limited interest in supporting others by giving money. However, they have an intense interest in supporting others through sharing resources. In fact, there are 6 Key Resource Categories that you can count on donors giving from if you ask. What category they choose to give from will simply depend on who you are and what you are asking for at the time! Traditional fundraising tools and practices focus on leveraging donor PSYCHOLOGY, the inner workings of an individual's mind, and as a result consistently only gain access to 17% of what a donor community is interested in giving. Understanding the power of donor SOCIOLOGY, the dynamic workings of people's minds when they live in community with others changes everything! Knowing more about these principles can help you gather more resources than you ever thought possible!

The Life You Can Save

The Life You Can Save
Author: Peter Singer
Publisher: Random House Trade Paperbacks
Total Pages: 242
Release: 2010
Genre: Philosophy
ISBN: 0812981561

Download The Life You Can Save Book in PDF, Epub and Kindle

Argues that for the first time in history we're in a position to end extreme poverty throughout the world, both because of our unprecedented wealth and advances in technology, therefore we can no longer consider ourselves good people unless we give more to the poor. Reprint.

The Science of Giving

The Science of Giving
Author: Daniel M. Oppenheimer
Publisher: Psychology Press
Total Pages: 470
Release: 2011-01-19
Genre: Psychology
ISBN: 1135234027

Download The Science of Giving Book in PDF, Epub and Kindle

Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause. For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising. For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics. This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.

Nonprofit Fundraising Hacks

Nonprofit Fundraising Hacks
Author: Salvador Briggman
Publisher:
Total Pages: 86
Release: 2020-05-04
Genre:
ISBN:

Download Nonprofit Fundraising Hacks Book in PDF, Epub and Kindle

This book will help to level the playing field, so that you can compete with some of the bigger organizations out there in the nonprofit industry. You'll discover science-backed ways to get more funding for your nonprofit. These are breakthrough marketing strategies that are easy to implement and just plain work. They are psychological tricks that you can use to raise more money from your existing donors (or new ones). I have to be honest with you though. Having been an online marketer for eight years, I've come into contact with these principles many times.In fact, I'd go so far as to say that most successful nonprofits and established companies use these tactics. It's because they're proven to work to raise more funds. However, they aren't introduced to the millions of nonprofits throughout the world. You have to operate in the dark and you're left wondering how to make ends meet at the end of the month. That's not fair! Mark my words, some of them will boggle your mind. When you begin to act on the advice, you'll start to see results that not only affect your bottom line, but also give you the power to help more people.At the end of the day, that's all that matters, isn't it? The people you're helping. The way you're impacting the world for the positive. This fundraising guff isn't all that fun or exciting. What's more, you spend so much of your time doing it. That's why I wanted to put together a paint by numbers formula for handling this area of your operations, once and for all. Once you harness this linchpin skill, you won't ever have to worry about how you'll pay next month's bills.Instead of struggling to stay afloat, you'll have a rock-solid fundraising plan in place, and be able to live an empowered life. If you're fed up with seeing the big-boys cash in on fundraising, and annoyed that there isn't better training out there for nonprofit leaders, like you, then this is the book for you. I want to bring some of these effective for-profit marketing techniques to the nonprofit world so that you can impact more people at a fraction of the cost. As you know, that's the name of the game. The more you know, the easier it will be for you to navigate this changing terrain.

Asking Styles

Asking Styles
Author: Brian Saber
Publisher: Createspace Independent Publishing Platform
Total Pages: 126
Release: 2018-07-04
Genre:
ISBN: 9781720610281

Download Asking Styles Book in PDF, Epub and Kindle

This could very well become one of the most important books in our field. It is a breakthrough of a methodology that really works. It's the best antidote I've read on taking the fear out of asking. It will make you successful. If you already are, it will make you more so. (From the foreword by Jerold Panas.) The breakthrough concept of the Asking Styles makes it possible for anyone to become a more effective fundraiser. Your Asking Style is based on your personality and unique set of strengths when asking for gifts. If you've ever said to yourself "I'm not a fundraiser" or "I don't fit the stereotype," embracing your Asking Style will change your entire mindset. Once you understand your strengths-and challenges-you'll be comfortable, confident and effective. You'll have a roadmap for dealing with donors. You'll know what to say, how to conduct meetings, and how to close gifts.

Unicorns Unite

Unicorns Unite
Author: Jessamyn Shams-Lau
Publisher: Red Press Limited
Total Pages: 152
Release: 2018-05-15
Genre: Business & Economics
ISBN: 9781912157044

Download Unicorns Unite Book in PDF, Epub and Kindle

All the movers, shakers and change-makers of the world continue to tackle the growing list of problems facing humanity. However, there's a problem. Nonprofits and foundations need each other to fulfil their quest to eradicate global poverty like a unicorn needs a rainbow, but the way in which they work together is far from perfect. Enter the Unicorns. Part relationship-counseling, part manifesto, part workbook. Unicorns Unite provides the game-changing ideas and talking points for the conversation we really need to have; how can non-profits and foundations work better together?

Joan Garry's Guide to Nonprofit Leadership

Joan Garry's Guide to Nonprofit Leadership
Author: Joan Garry
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2017-03-06
Genre: Business & Economics
ISBN: 1119293065

Download Joan Garry's Guide to Nonprofit Leadership Book in PDF, Epub and Kindle

Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Donor-centered Fundraising

Donor-centered Fundraising
Author: Penelope Burk
Publisher: Hamilton, ON : Burk & Associates
Total Pages: 244
Release: 2003
Genre: Fund raising
ISBN:

Download Donor-centered Fundraising Book in PDF, Epub and Kindle

"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

Fundraising for Social Change

Fundraising for Social Change
Author: Kim Klein
Publisher: John Wiley & Sons
Total Pages: 452
Release: 2016-04-18
Genre: Business & Economics
ISBN: 1119209781

Download Fundraising for Social Change Book in PDF, Epub and Kindle

The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Richer Lives

Richer Lives
Author: Beth Breeze
Publisher:
Total Pages: 0
Release: 2013
Genre: Business enterprises
ISBN: 9781906294793

Download Richer Lives Book in PDF, Epub and Kindle

An in-depth study of why and how the richer members of our society engage in philanthropy. For fundraisers, CEOs, senior manageers, professional advisers and academics.