The Culture Map (INTL ED)

The Culture Map (INTL ED)
Author: Erin Meyer
Publisher: PublicAffairs
Total Pages: 289
Release: 2016-01-05
Genre: Business & Economics
ISBN: 1610396715

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An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

World-wide workforce II

World-wide workforce II
Author: Sander Schroevers
Publisher: CCBS Press
Total Pages: 168
Release: 2014-11-27
Genre: Business & Economics
ISBN: 9079646237

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This second issue in the ‘World-wide workforce’ series provides you with a comprehensive analysis of recruiting practices in Argentina, Austria, Belgium, Canada, Finland, Hong Kong, India, Ireland, Korea, Norway, Singapore, Spain, Switzerland, the United Kingdom and the United Sates of America. This book shows how domestic recruiting conventions often differ significantly from those in other countries. Comparative desk research, focus interviews with and online polling of HRM professionals in the mentioned countries made us realise how much cultural factors can affect job search strategies across the globe. World-wide workforce provides an easy-to-use reference for those aiming at a cross-border career, or those interested in international HRM issues.

Cross-cultural Business Behavior

Cross-cultural Business Behavior
Author: Richard R. Gesteland
Publisher: Copenhagen Business School Press DK
Total Pages: 404
Release: 2012
Genre: Business etiquette
ISBN: 9788763002387

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The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.

Cross-Cultural Selling For Dummies

Cross-Cultural Selling For Dummies
Author: Michael Soon Lee
Publisher: John Wiley & Sons
Total Pages: 359
Release: 2008-11-24
Genre: Business & Economics
ISBN: 0470451556

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Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!

The Culture Map (INTL ED)

The Culture Map (INTL ED)
Author: Erin Meyer
Publisher: PublicAffairs
Total Pages: 289
Release: 2016-01-05
Genre: Business & Economics
ISBN: 1610396715

Download The Culture Map (INTL ED) Book in PDF, Epub and Kindle

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Business Across Cultures

Business Across Cultures
Author: Fons Trompenaars
Publisher: John Wiley & Sons
Total Pages: 368
Release: 2004-05-14
Genre: Business & Economics
ISBN: 1841125911

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Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

The Art of Doing Business Across Cultures

The Art of Doing Business Across Cultures
Author: Craig Storti
Publisher: Nicholas Brealey
Total Pages: 206
Release: 2017-01-24
Genre: Business & Economics
ISBN: 194117616X

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The go-to guide for intercultural competence in the global business arena. In 50 short, simple conversations, speakers from two different cultures misinterpret each other, with serious consequences for the bottom line and ongoing business relations. The Art of Doing Business Across Cultures presents five brief (8-10 lines), unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. These situations illustrate the five most common cultural differences between Americans (and other northern Europeans) and each of the featured cultures through debriefing each conversation to illustrate where the cultural mistake occurred, and suggesting a practical fix to prevent similar misunderstandings in the future. The Art of Doing Business Across Cultures is a quick tour of the most common cultural differences Americans/No. Europeans encounter when doing business in ten of the world's key markets.

Cross-Cultural Differences

Cross-Cultural Differences
Author: Veronica Wellein
Publisher: diplom.de
Total Pages: 122
Release: 2008-10-24
Genre: Business & Economics
ISBN: 3836621177

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Inhaltsangabe:Introduction: We are living in an internationalized world; global trade keeps increasing and more companies from many countries around the world are going national at an astounding rate. This is a reflection of strong economic growth around the world and the globalization of the economy and corporations. Offices are spread from one continent to another and travel is essential to business. This is the reason why business travel is increasing, states Hubert Joly, president and chief executive officer of CWT. In today s business world, you might well find yourself as an international manager in a foreign subsidiary of an American firm, facing on a daily basis all aspects of international management. Or you could end up at the home office in Germany coordinating operations with foreign affiliates. Or you could travel to countries like Japan or China, negotiating export sales or dealing with suppliers, customers, or franchise parties. Many different kinds of positions are available in the global arena, and training in international and cross-cultural management and negotiation styles is becoming a critical ingredient in moving up to high-level positions in global organizations. In 2006, a record 30.1 million U.S. travelers visited overseas markets, an increase of five percent from 2005. One of the top five overseas markets visited by U.S. travelers in 2006 was Germany. China (if combining travel the PRC and Hong Kong) would have tied as second. Contributing to the new record for outbound travel, seven of the top 20 U.S. outbound destination markets posted records in 2006, including Japan and China. Hundreds of thousands of jobs in the Germany owe their existence and sustainment to business travel. In Germany, the effects of a growing European Union and worldwide business travel create a stable demand for modern transport infrastructures and services. The USA is one of the two most important business travel destinations for the German economy, closely followed by China. Two markets will dominate travel interests in the future: the USA and China. No other countries will be as important for business trips as these two different giants. China's economy still enjoys a huge growing potential although its gross domestic product (GDP) has maintained a double-digit growth for four straight years and hit a new high of 10.7 in the first three quarters of 2006. The growth rate of China's labor productivity stood at 9.5 percent last year, [...]

Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset

Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset
Author: Charlene Solomon
Publisher: McGraw Hill Professional
Total Pages: 369
Release: 2009-05-15
Genre: Business & Economics
ISBN: 007160586X

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hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues. It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment. Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how: Intel’s powerful global corporateculture is a critical element of itshistoric success Colgate-Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.