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| Author | : Martin M. Pegler |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 416 |
| Release | : 2018-02-22 |
| Genre | : Business & Economics |
| ISBN | : 1501315293 |
Revised edition of Visual merchandising and display, c2012.
| Author | : Martin M. Pegler |
| Publisher | : |
| Total Pages | : 344 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : |
This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
| Author | : Martin M. Pegler |
| Publisher | : Fairchild Books |
| Total Pages | : 408 |
| Release | : 2006-06-09 |
| Genre | : Architecture |
| ISBN | : |
A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.
| Author | : Tony Morgan |
| Publisher | : Laurence King Publishing |
| Total Pages | : 208 |
| Release | : 2011-10-24 |
| Genre | : Design |
| ISBN | : 1780675534 |
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
| Author | : Martin M. Pegler |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 416 |
| Release | : 2018-02-22 |
| Genre | : Business & Economics |
| ISBN | : 1501315323 |
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
| Author | : Johnny Tucker |
| Publisher | : Rotovision |
| Total Pages | : 160 |
| Release | : 2004 |
| Genre | : Art |
| ISBN | : 9782880468064 |
Explains the visual merchandisers creative process and how they use design to attract customers.
| Author | : Tony Morgan |
| Publisher | : Laurence King |
| Total Pages | : 224 |
| Release | : 2021-11-25 |
| Genre | : |
| ISBN | : 9781913947323 |
Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
| Author | : Martin M. Pegler |
| Publisher | : |
| Total Pages | : |
| Release | : 2018-02-22 |
| Genre | : Business & Economics |
| ISBN | : 9781501315367 |
| Author | : Claus Ebster |
| Publisher | : Business Expert Press |
| Total Pages | : 289 |
| Release | : 2015-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1631571133 |
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
| Author | : Louisa Iarocci |
| Publisher | : Routledge |
| Total Pages | : 250 |
| Release | : 2017-07-05 |
| Genre | : Art |
| ISBN | : 1351537458 |
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
