Identity Designed

Identity Designed
Author: David Airey
Publisher: Rockport Publishers
Total Pages: 291
Release: 2019-01-22
Genre: Design
ISBN: 1631595946
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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Visual Branding

Visual Branding
Author: Edward F. McQuarrie
Publisher: Edward Elgar Publishing
Total Pages: 281
Release: 2016-12-30
Genre: Business & Economics
ISBN: 1785365428
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Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

Visual Marketing

Visual Marketing
Author: David Langton
Publisher: John Wiley & Sons
Total Pages: 474
Release: 2011-09-02
Genre: Business & Economics
ISBN: 111814368X
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Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

The Visual Marketing Revolution

The Visual Marketing Revolution
Author: Stephanie Diamond
Publisher: Que Publishing
Total Pages: 360
Release: 2013-05-08
Genre: Business & Economics
ISBN: 0133259676
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Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools

Visual Design for the Modern Web

Visual Design for the Modern Web
Author: Penny McIntire
Publisher: New Riders
Total Pages: 501
Release: 2007-11-14
Genre:
ISBN: 013270501X
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Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites. The book: Illustrates how fundamental principles of design apply to the web Includes charts, diagrams, and graphics to enhance learning and retention Covers site analysis, navigation, layout, color, graphics, typography and forms Demonstrates multiple techniques for getting just the right look and feel for your web sites Focuses on the characteristics that make sites usable, engaging, and memorable

Visual Identity

Visual Identity
Author: Susan Westcott Alessandri
Publisher: Routledge
Total Pages: 177
Release: 2014-12-18
Genre: Business & Economics
ISBN: 1317452542
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Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

Design, Visual Communication and Branding

Design, Visual Communication and Branding
Author: Daniel Raposo
Publisher: Cambridge Scholars Publishing
Total Pages: 195
Release: 2022-02-17
Genre: Art
ISBN: 1527580555
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This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Designing Brand Identity

Designing Brand Identity
Author: Alina Wheeler
Publisher: John Wiley & Sons
Total Pages: 338
Release: 2012-10-11
Genre: Design
ISBN: 1118418743
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Branding And The Visual Response

Branding And The Visual Response
Author: Peter Sher
Publisher: brandguide universe
Total Pages: 7
Release: 2021-09-01
Genre: Design
ISBN: 6150094529
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Branding can be approached from various angles, for example with a marketing, sales or business mindset. On 156 pages, this unique book has a strong visual focus and provides an opportunity for learning and development, mostly to graphic designers, marketing specialists and consultants who are open to visual ideas and wish to grow professionally – and to future clients planning to have their visual identity designed. From a brand to a visual language The five chapters take the reader through the visual branding process, covering branding and the meaning of visual elements. Detailed descriptions are complemented with explanatory illustrations or images on almost every page. The last chapter offers short, supplementary pieces of information and several useful tools and guides. Who is this book aimed at? » Graphic designers wishing to dive deeper into the branding process » Consultants seeking a better understanding of the visual aspects of branding » Students of visual fields » Entrepreneurs wishing to get an insight into branding and visual identity design The structure of the book The branding process: brand, brand sprint and brand design. The visual response: basic forms and their meaning, bouba or kiki, typography and how to choose a colour. The visual branding process:briefing, draft designs, presentation, iteration and delivery. Digital visual identities: website, application, advertisements, social media, design systems. Useful materials: useful materials and guides for branding and visual identity design.