Visitor Information Centres

Visitor Information Centres
Author: Margaret Deery
Publisher:
Total Pages: 48
Release: 2007
Genre: Electronic books
ISBN: 9781920704919

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This project investigates the ways in which information from visitor information centres (VICs) is disseminated and presents the findings from three components of the study which examine the (a) the knowledge management within VICs; (b) visitor preferences in terms of the way in which information is disseminated and used; and (c) the types of VICs that exist and the level of technology used within them. This publication is also available for free download at www.crctourism.com.au

VTAC eGuide 2016

VTAC eGuide 2016
Author: VTAC
Publisher: VTAC
Total Pages: 882
Release: 2015-07-15
Genre: Education
ISBN:

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The VTAC eGuide is the Victorian Tertiary Admissions Centre’s annual guide to application for tertiary study, scholarships and special consideration in Victoria, Australia. The eGuide contains course listings and selection criteria for over 1,700 courses at 62 institutions including universities, TAFE institutes and independent tertiary colleges.

The Development and Management of Visitor Attractions

The Development and Management of Visitor Attractions
Author: John Swarbrooke
Publisher: Routledge
Total Pages: 426
Release: 2002
Genre: Business & Economics
ISBN: 0750651695

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Pt. 1. The Context. 1. Introduction. 2. The role of visitor attractions in tourism. 3. The visitor attraction product. 4. The visitor attraction market. 5. The business environment and visitor attractions -- Pt. 2. The Development of Visitor Attractions. 6. The development process and the role of feasibility studies. 7. Factors influencing the success of visitor attractions. 8. Financing visitor attraction projects. 9. Designing visitor attractions. 10. Project management -- Pt. 3. The Management of Visitor Attractions. 11. The role of the manager and management styles. 12. The marketing concept. 13. Strategic marketing planning. 14. The implementation of marketing strategies. 15. Human resource management. 16. Financial management. 17. Operations management. 18. Ethical challenges in attraction management. 19. Managing quality. 20. Managing change and planning for the future -- Pt. 4. Case Studies. 1. Lessons from the Millennium Dome, London. 2. The Millennium Commission and attraction projects in the UK. 3. Relationship marketing: the RAF Museum, Hendon, UK. 4. Industrial tourism: 'The Potteries', UK. 5. Parcs d'attractions in France. 6. Visitor attractions in Paris. 7. Parc du Futuroscope, France. 8. The clubs of Ibiza. 9. The product life cycle and Legoland, Denmark. 10. Mine attractions in Norway. 11. Bay Street complex, Malta. 12. The impact of political change on the attractions sector in Russia. 13. The management of archaeological sites in Greece. 14. Major museums in New York. 15. Leading theme parks in the USA. 16. Disney California Adventure, USA. 17. Special interest attractions in South Africa. 18. The international casino market in New Zealand. 19. Visitor attractions in Brazil. 20. Sporting attractions. 21. Food and drink attractions. 22. The evolution of wildlife attractions -- Pt. 5. The Future of Visitor Attractions.

Tourism Information Technology, 3rd Edition

Tourism Information Technology, 3rd Edition
Author: Pierre J Benckendorff
Publisher: CABI
Total Pages: 403
Release: 2019-02-21
Genre: Business & Economics
ISBN: 1786393433

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Fully updated, this new edition covers IT applications and social media across the industry, including airlines, travel intermediaries, accommodation, food service, destinations, events and entertainment. Organized around the visitor journey, it considers how tourists use technologies for decision making before, during and after their travels.

Managing Tourism and Hospitality Services

Managing Tourism and Hospitality Services
Author: B. Prideaux
Publisher: CABI
Total Pages: 357
Release: 2006-09-14
Genre: Hospitality industry
ISBN: 1845930150

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The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.

Tourism Destination Marketing and Management

Tourism Destination Marketing and Management
Author: Youcheng Wang
Publisher: CABI
Total Pages: 370
Release: 2011-03-01
Genre: Electronic books
ISBN: 9781845937003

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Tourism Marketing

Tourism Marketing
Author: Alan Fyall
Publisher: Channel View Publications
Total Pages: 406
Release: 2004-12-21
Genre: Business & Economics
ISBN: 1845412923

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This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations
Author: Alastair M. Morrison
Publisher: Taylor & Francis
Total Pages: 898
Release: 2023-07-31
Genre: Business & Economics
ISBN: 1000876160

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.