Value Creation Through Contemporary Engagement
Author | : L. Feeney |
Publisher | : |
Total Pages | : 0 |
Release | : 2016 |
Genre | : |
ISBN | : |
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Author | : L. Feeney |
Publisher | : |
Total Pages | : 0 |
Release | : 2016 |
Genre | : |
ISBN | : |
Author | : Roderick J. Brodie |
Publisher | : Routledge |
Total Pages | : 315 |
Release | : 2015-12-14 |
Genre | : Business & Economics |
ISBN | : 1317533151 |
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author | : Roderick J. Brodie |
Publisher | : Routledge |
Total Pages | : 315 |
Release | : 2015-12-14 |
Genre | : Business & Economics |
ISBN | : 131753316X |
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author | : González-Torres, Thais |
Publisher | : IGI Global |
Total Pages | : 268 |
Release | : 2024-01-07 |
Genre | : Business & Economics |
ISBN | : 1668484811 |
Organizational effectiveness represents the net satisfaction of all stakeholders involved in the process of efficiently gathering and transforming inputs into outputs. Thus, the expected outcomes of organizational effectiveness include proximal, intermediate, and distal or organizational performance outcomes. Furthermore, key literature acknowledges that being effective at the organizational level is critical in accelerating organizational development, thus helping firms to build their capacity to change and achieve greater effectiveness by developing, improving, and reinforcing strategies, structures, and processes. Promoting Value Creation Through Organizational Effectiveness and Development explores potential theories, practices, new approaches, and research agendas for achieving organizational effectiveness. It discusses the positive practices in organizations to produce desirable changes in organizational effectiveness. Covering topics such as ethnography, organizational social capital, and supply chain efficiency, this premier reference source is an excellent resource for business leaders, entrepreneurs, human resource managers, students and educators of higher education, researchers, and academicians.
Author | : Regazzi, John J. |
Publisher | : IGI Global |
Total Pages | : 196 |
Release | : 2013-08-31 |
Genre | : Business & Economics |
ISBN | : 1466644559 |
The term infonomics has been coined to convey the underlying value of information in terms of its production, market demand, and economic impact. All consumers have come to assume that the information they seek is easily accessible, and more importantly, free of charge. Infonomics and the Business of Free: Modern Value Creation for Information Services addresses the question of whether or not information has become a commodity and examines how infonomics and the business of free have changed the way companies must create and market their information to make it accessible and valuable for their customers. Information professionals who are responsible for creating valuable information and making services sustainable and accessible will greatly benefit from this books unique perspective and complete review of current research.
Author | : Rimantas Gatautis |
Publisher | : Springer Nature |
Total Pages | : 220 |
Release | : 2020-11-12 |
Genre | : Business & Economics |
ISBN | : 303054205X |
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.
Author | : Gautam Mahajan |
Publisher | : SAGE Publishing India |
Total Pages | : 339 |
Release | : 2016-06-20 |
Genre | : Business & Economics |
ISBN | : 9351508994 |
This book is about giving the CEO what he wants to know about Value creation and success.
Author | : Kim Lehman |
Publisher | : Emerald Group Publishing |
Total Pages | : 237 |
Release | : 2021-01-25 |
Genre | : Business & Economics |
ISBN | : 1789735173 |
Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures.
Author | : Makhosazana Thabethe |
Publisher | : |
Total Pages | : 104 |
Release | : 2016 |
Genre | : Corporations |
ISBN | : |
Author | : Howard Morphy |
Publisher | : Routledge |
Total Pages | : 294 |
Release | : 2021-12-30 |
Genre | : Art |
ISBN | : 1000515540 |
Museums, Societies and the Creation of Value focuses on the ways in which museums and the use of their collections have contributed to, and continue to be engaged with, value creation processes. Including chapters from many of the leading figures in museum anthropology, as well as from outstanding early-career researchers, this volume presents a diverse range of international case studies that bridge the gap between theory and practice. It demonstrates that ethnographic collections and the museums that hold and curate them have played a central role in the value creation processes that have changed attitudes to cultural differences. The essays engage richly with many of the important issues of contemporary museum discourse and practice. They show how collections exist at the ever-changing point of articulation between the source communities and the people and cultures of the museum and challenge presentist critiques of museums that position them as locked into the time that they emerged. Museums, Societies and the Creation of Value provides examples of the productive outcomes of collaborative work and relationships, showing how they can be mutually beneficial. The book will be of great interest to researchers and students engaged in the study of museums and heritage, anthropology, culture, Indigenous peoples, postcolonialism, history and sociology. It will also be of interest to museum professionals.