Using Target Audience Analysis to Aid Strategic Level Decisionmaking

Using Target Audience Analysis to Aid Strategic Level Decisionmaking
Author: Steve Tatham
Publisher:
Total Pages: 68
Release: 2015-08-25
Genre:
ISBN: 9781688450349
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The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target Audience Analysis (TAA) is now so well advanced that it must become a key component of future strategic decisionmaking. The author views social media as just another communication conduit, and sees this as a continuum of wrong activities being undertaken. In Iraq and Afghanistan, he saw how big public relations and marketing companies cost the U.S. taxpayer millions of dollars in ultimately failed communication and propaganda campaigns. Social media, he argues, has become yet another blank checkbook for companies who rely on creative energy rather than empirical understanding to produce communications campaigns. Instead, he argues for far greater resource in TAA and greater understanding by federal agencies of what is and is not possible or desirable in their communication efforts. To this end, he looks in particular at the U.S. Agency for International Development relief work in Pakistan and argues that the communication objectives set at the start of the projects are almost unattainable, even naive in their presumptions.

Parameters

Parameters
Author:
Publisher:
Total Pages: 140
Release: 2016
Genre: Military art and science
ISBN:
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Climate Change Education

Climate Change Education
Author: National Research Council
Publisher: National Academies Press
Total Pages: 98
Release: 2012-01-12
Genre: Education
ISBN: 0309218454
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The global scientific and policy community now unequivocally accepts that human activities cause global climate change. Although information on climate change is readily available, the nation still seems unprepared or unwilling to respond effectively to climate change, due partly to a general lack of public understanding of climate change issues and opportunities for effective responses. The reality of global climate change lends increasing urgency to the need for effective education on earth system science, as well as on the human and behavioral dimensions of climate change, from broad societal action to smart energy choices at the household level. The public's limited understanding of climate change is partly the result of four critical challenges that have slowed development and delivery of effective climate change education. As one response to these challenges, Congress, in its 2009 and 2010 appropriation process, requested that the National Science Foundation (NSF) create a program in climate change education to provide funding to external grantees to improve climate change education in the United States. To support and strengthen these education initiatives, the Board on Science Education of the National Research Council (NRC) created the Climate Change Education Roundtable. The Roundtable convened two workshops. Climate Change Education Goals, Audiences, and Strategies is a summary of the discussions and presentations from the first workshop, held October 21 and 22, 2010. This report focuses on two primary topics: public understanding and decision maker support. It should be viewed as an initial step in examining the research on climate change and applying it in specific policy circumstances.

Netherlands Annual Review of Military Studies 2017

Netherlands Annual Review of Military Studies 2017
Author: Paul A.L. Ducheine
Publisher: Springer
Total Pages: 337
Release: 2017-07-14
Genre: Law
ISBN: 9462651892
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With a foreword by Major-General Nico Geerts, Commander Netherlands Defence Academy, Breda, The Netherlands International conflict resolution increasingly involves the use of non-military power and non-kinetic capabilities alongside military capabilities in the face of hybrid threats. In this book, counter-measures to those threats are addressed by academics with both practical and theoretical experience and knowledge, providing strategic and operational insights into non-kinetic conflict resolution and on the use of power to influence, affect, deter or coerce states and non-state actors. This volume in the NL ARMS series deals with the non-kinetic capabilities to address international crises and conflicts and as always views matters from a global perspective. Included are chapters on the promise, practice and challenges of non-kinetic instruments of power, the instrumentality of soft power, information as a power instrument and manoeuvring in the information environment, Russia's use of deception and misinformation in conflict, applying counter-marketing techniques to fight ISIL, using statistics to profile terrorists, and employing tools such as Actor and Audience Analysis. Such diverse subjects as lawfare, the Law of Armed Conflict rules for non-kinetic cyber attacks, navigation warfare, GPS-spoofing, maritime interception operations, and finally, as a prerequisite, innovative ways for intelligence collection in UN Peacekeeping in Mali come up for discussion.The book will provide both professionals such as (foreign) policy makers and those active in the military services, academics at a master level and those with an interest in military law and the law of armed conflict with useful and up-to-date insights into the wide range of subjects that are contained within it. Paul A.L. Ducheine and Frans P.B. Osinga are General Officers and full professors at the Faculty of Military Sciences of the Netherlands Defence Academy in Breda, The Netherlands. Specific to this volume in the Series: • Written by academics with both practical and theoretical experience• Addresses counter measures to hybrid crises• Offers both strategic and operational insights to non-kinetic conflict resolution

NL ARMS Netherlands Annual Review of Military Studies 2020

NL ARMS Netherlands Annual Review of Military Studies 2020
Author: Frans Osinga
Publisher: Springer Nature
Total Pages: 538
Release: 2020-12-03
Genre: Law
ISBN: 9462654190
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This open access volume surveys the state of the field to examine whether a fifth wave of deterrence theory is emerging. Bringing together insights from world-leading experts from three continents, the volume identifies the most pressing strategic challenges, frames theoretical concepts, and describes new strategies. The use and utility of deterrence in today’s strategic environment is a topic of paramount concern to scholars, strategists and policymakers. Ours is a period of considerable strategic turbulence, which in recent years has featured a renewed emphasis on nuclear weapons used in defence postures across different theatres; a dramatic growth in the scale of military cyber capabilities and the frequency with which these are used; and rapid technological progress including the proliferation of long-range strike and unmanned systems. These military-strategic developments occur in a polarized international system, where cooperation between leading powers on arms control regimes is breaking down, states widely make use of hybrid conflict strategies, and the number of internationalized intrastate proxy conflicts has quintupled over the past two decades. Contemporary conflict actors exploit a wider gamut of coercive instruments, which they apply across a wider range of domains. The prevalence of multi-domain coercion across but also beyond traditional dimensions of armed conflict raises an important question: what does effective deterrence look like in the 21st century? Answering that question requires a re-appraisal of key theoretical concepts and dominant strategies of Western and non-Western actors in order to assess how they hold up in today’s world. Air Commodore Professor Dr. Frans Osinga is the Chair of the War Studies Department of the Netherlands Defence Academy and the Special Chair in War Studies at the University Leiden. Dr. Tim Sweijs is the Director of Research at The Hague Centre for Strategic Studies and a Research Fellow at the Faculty of Military Sciences of the Netherlands Defence Academy in Breda.

Your Brand, the Next Media Company

Your Brand, the Next Media Company
Author: Michael Brito
Publisher: Pearson Education
Total Pages: 272
Release: 2014
Genre: Business & Economics
ISBN: 0789751615
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"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Foundations of Effective Influence Operations

Foundations of Effective Influence Operations
Author: Eric Victor Larson
Publisher: RAND Corporation
Total Pages: 230
Release: 2009
Genre: History
ISBN: 9780833044044
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The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

ChatGPT Millionaire Mindset: Transforming Your Wealth with Conversational AI

ChatGPT Millionaire Mindset: Transforming Your Wealth with Conversational AI
Author: Shu Chen Hou
Publisher: Shu chen Hou
Total Pages: 72
Release:
Genre: Business & Economics
ISBN:
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Discover the Secrets of the Millionaire Mindset and Revolutionize Your Wealth with Conversational AI! Are you ready to unlock the key to financial success and transform your wealth? Introducing "ChatGPT Millionaire Mindset: Transforming Your Wealth with Conversational AI," a groundbreaking book that combines the power of mindset development and cutting-edge AI technology to revolutionize your approach to wealth creation. In this transformative guide, we delve into the core principles of the millionaire mindset and how it can shape your financial destiny. Learn how to set clear goals, embrace challenges, take calculated risks, maintain a positive attitude, and focus on long-term wealth creation. Discover the mindset traits shared by successful individuals and gain valuable insights on how to adopt these characteristics in your own life. But that's not all – we go beyond mindset alone. We introduce you to the world of conversational AI, a game-changing technology that will take your wealth transformation journey to the next level. Explore the vast applications of conversational AI in personal finance management, investment advice, entrepreneurial guidance, and mindset coaching. Learn how AI-powered tools can provide personalized recommendations, real-time data analysis, and 24/7 support to optimize your financial strategies. With "ChatGPT Millionaire Mindset," you'll gain access to invaluable AI-powered resources that offer personalized support, guidance, and educational opportunities. From chatbots that provide daily affirmations and goal-tracking functionalities to virtual assistants that enhance productivity and mindset development – these AI tools will become your trusted companions in the pursuit of personal growth and wealth creation. But it doesn't stop there. Tap into the power of AI-driven online communities, where you can connect with like-minded individuals, engage in discussions, learn from experts, and access tailored knowledge expansion opportunities. Discover the benefits of networking and mentorship, made accessible through AI algorithms that match you with mentors aligned with your goals and expertise. Whether you're a seasoned investor, an aspiring entrepreneur, or someone looking to transform their financial future, "ChatGPT Millionaire Mindset" is your ultimate guide to achieving financial abundance. Gain the insights, tools, and strategies needed to navigate uncertain markets, optimize your financial decisions, and overcome challenges on your wealth creation journey. Don't let limiting beliefs hold you back. Embrace the power of conversational AI and the millionaire mindset to unlock your true potential for wealth transformation. Start your journey to financial success today with "ChatGPT Millionaire Mindset: Transforming Your Wealth with Conversational AI." Get your copy now and embark on the path to financial freedom and abundance!

Individuals in B2B Marketing

Individuals in B2B Marketing
Author: Maria Ivanova-Gongne
Publisher: Taylor & Francis
Total Pages: 219
Release: 2024-06-21
Genre: Business & Economics
ISBN: 1040051197
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The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.

Decision Making in Policing

Decision Making in Policing
Author: Pierre Aepli
Publisher: EPFL Press
Total Pages: 226
Release: 2011-01-01
Genre: Police
ISBN: 2940222541
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"Decision making in the police environment must take advantage of the latest advances in business and military management, but at the same time remain aware of the challenges associated with maintaining and restoring order on a day-to-day basis. The framework proposed in this book has been elaborated form the diverse experiences of the authors as managers, police officers and crime analysts; and shows how to effectively use intelligence for making decisions, which rules to respect when deploying resources and how to assess and monitor the impact of measures taken."--Publisher.