Understanding the Global Market

Understanding the Global Market
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
Total Pages: 192
Release: 2013-02-07
Genre: Business & Economics
ISBN: 1440803021

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This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

Understanding Global Trade

Understanding Global Trade
Author: Elhanan Helpman
Publisher: Harvard University Press
Total Pages: 233
Release: 2011-04-25
Genre: Business & Economics
ISBN: 0674060784

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Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, as well as the needs of students and scholars. Although it contains no equations, it is almost mathematical in its elegance, precision, and power of expression. Understanding Global Trade provides a thorough explanation of what shapes the international organization of production and distribution and the resulting trade flows. It reviews the evolution of knowledge in this field from Adam Smith to today as a process of theoretical modeling, accumulation of new empirical data, and then revision of analytical frameworks in response to evidence and changing circumstances. It explains the sources of comparative advantage and how they lead countries to specialize in making products which they then sell to other countries. While foreign trade contributes to the overall welfare of a nation, it also creates winners and losers, and Helpman describes mechanisms through which trade affects a country's income distribution. The book provides a clear and original account of the revolutions in trade theory of the 1980s and the most recent decade. It shows how scholars shifted the analysis of trade flows from the sectoral level to the business-firm level, to elucidate the growing roles of multinational corporations, offshoring, and outsourcing in the international division of labor. Helpman’s explanation of the latest research findings is essential for an understanding of world affairs.

States Versus Markets

States Versus Markets
Author: Herman Mark Schwartz
Publisher: Bloomsbury Publishing
Total Pages: 404
Release: 2018-11-28
Genre: Political Science
ISBN: 1350311790

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Now in its fourth edition, this highly regarded and critically acclaimed textbook offers an authoritative introduction to international political economy. It is unique in offering an accessible, broad introduction to the development of the global economy from its inception to today's complex relationship between states and markets in the midst of economic crises. Herman Mark Schwartz deftly shows that globalization is not a novel phenomenon but a recurrent process whereby markets have, since the 16th century, periodically redistributed economic activity. It links the production of goods and services in one region to the markets for those goods, and shows how this can lead to conflicts among states that try to create, enhance or subdue the markets. Taking into account the continued rise of China, and the recent shift towards populism in the West, this book has been extensively rewritten and updated throughout. This is a thought-provoking text which will encourage upper level undergraduate and postgraduate students to think analytically about the inevitability of a global market influencing a state's policies and geo-economic position and to locate their own thinking within the IPE tradition. New to this Edition: - Thoroughly updated to cover all major developments in global political economy since the financial crisis - Timelines in most chapters show key events in the evolution of the global economy - Offers a particularly clear account, now with chapter summaries, updated examples and a glossary of key terms

Understanding the Global Market

Understanding the Global Market
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
Total Pages: 175
Release: 2013-02-07
Genre: Business & Economics
ISBN:

Download Understanding the Global Market Book in PDF, Epub and Kindle

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

Global Marketing and Advertising

Global Marketing and Advertising
Author: Marieke de Mooij
Publisher: SAGE
Total Pages: 603
Release: 2018-10-27
Genre: Business & Economics
ISBN: 1526453517

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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Understanding the Markets

Understanding the Markets
Author: David Loader
Publisher: Butterworth-Heinemann
Total Pages: 244
Release: 2002
Genre: Business & Economics
ISBN: 9780750654654

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"As the markets undergo change so too do the administration, clearing and settlement functions, as the clearing houses, securities depositories and custodians merge and diversify. This is going to impact on the operations teams that support the trading, sales and retail business. A failure to be aware of and to understand the impact of changes in the markets will create massive problems, greater risk and ultimately financial losses. And yet the sheer size and diversity of the global markets, together with the rapid pace of change and expansion, and the increasing volume of transactions needing to be processed, present a massive challenge to operations teams and managers."--BOOK JACKET.

Understanding the Culture of Markets

Understanding the Culture of Markets
Author: Virgil Henry Storr
Publisher: Routledge
Total Pages: 170
Release: 2013
Genre: Business & Economics
ISBN: 0415777461

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Contemporary Black American Cinema offers a fresh collection of essays on African American film, media, and visual culture in the era of global multiculturalism. Integrating theory, history, and criticism, the contributing authors deftly connect interdisciplinary perspectives from American studies, cinema studies, cultural studies, political science, media studies, and Queer theory. This multidisciplinary methodology expands the discursive and interpretive registers of film analysis. From Paul Robeson's and Sidney Poitier's star vehicles to Lee Daniels's directorial forays, these essays address the career legacies of film stars, examine various iterations of Blaxploitation and animation, question the comedic politics of "fat suit" films, and celebrate the innovation of avant-garde and experimental cinema.

Understanding Markets and Strategy

Understanding Markets and Strategy
Author: Malcolm Morley
Publisher:
Total Pages: 0
Release: 2014
Genre: BUSINESS & ECONOMICS
ISBN: 9780749471521

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Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.

Understanding the Global Economy

Understanding the Global Economy
Author: Howard Richards
Publisher: Peace Education Books
Total Pages: 735
Release: 2004
Genre: Political Science
ISBN: 0974896101

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Understanding the Global Economy names the first step in coping with or transforming the flawed global ethics. To that end, the author explains the economic theory, social science, and thought that formed the basis of the global system. Applied to the sense of our current crisis, this book shows the ethics and forces that make the global market work as it does and how it fails. It presents a balance of the historical basis for global markets with the relevant economic theories, ethics, ideology, inclusive research of all the leading scholars, the current issues of the crisis, and the failed solutions. Through the intellectual background with an expose of the current crisis, the author leads us to a seemingly ironic prescription, which he lives—the willing, caring heart of humanity that knows no bounds. The book presents the solution by an analysis of the economic history from antiquity through the present, observations and research of the likely solutions, and decades of proactive work to enact the lasting solution.

101 Things Everyone Needs to Know about the Global Economy

101 Things Everyone Needs to Know about the Global Economy
Author: Michael Taillard
Publisher: Simon and Schuster
Total Pages: 247
Release: 2012-12-18
Genre: Business & Economics
ISBN: 1440545111

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The principles of global economics in easy-to-understand terms! The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into ten straightforward chapters. From the organizations involved and trade imbalances to global risk and foreign investment, Dr. Michael Taillard describes the world markets in terms that you can recognize. You'll also learn how these matters affect the United States and your own financial future. With 101 Things Everyone Needs to Know about the Global Economy, you get the information you need to not only protect your finances, but also reap the benefits of other nations' wealth and resources.