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| Author | : Ben Rosen |
| Publisher | : Van Nostrand Reinhold Company |
| Total Pages | : 414 |
| Release | : 1989-01-01 |
| Genre | : Art |
| ISBN | : 9780442235031 |
This classic work has been revised to make it the definitive source on styles originating prior to photocomposition, including the often-neglected hot metal faces. 40 photographs and 10 line drawings.
| Author | : Phil Baines |
| Publisher | : Laurence King Publishing |
| Total Pages | : 226 |
| Release | : 2005 |
| Genre | : Graphic design (Typography) |
| ISBN | : 9781856694377 |
Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
| Author | : David Silverman |
| Publisher | : |
| Total Pages | : 353 |
| Release | : 2008 |
| Genre | : Printing industry |
| ISBN | : 9781921215988 |
Two months before David Silverman's 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Centre to wire his father's life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company's last rise and fall - and with it one entrepreneur's story of what it means to take on, run, and ultimately lose an entire life's work. The book is an American dream run aground, told with humour despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda's fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.
| Author | : Gail Anderson |
| Publisher | : Laurence King Publishing |
| Total Pages | : 128 |
| Release | : 2016-04-13 |
| Genre | : Design |
| ISBN | : 1780679939 |
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
| Author | : Richard Hunt |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 257 |
| Release | : 2020-07-23 |
| Genre | : Design |
| ISBN | : 135005593X |
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
| Author | : Ina Saltz |
| Publisher | : Rockport Publishers |
| Total Pages | : 210 |
| Release | : 2009-07-01 |
| Genre | : Design |
| ISBN | : 1616736216 |
A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional. New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.
| Author | : Lara McCormick |
| Publisher | : Rockport Publishers |
| Total Pages | : 193 |
| Release | : 2013-02-01 |
| Genre | : Design |
| ISBN | : 1610587928 |
Playing with Type is a hands-on, playful approach to learning type application and principles. This engagingguide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit� of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
| Author | : Matthew Butterick |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Desktop publishing |
| ISBN | : 9781598392623 |
"Originally released to great acclaim in 2010, Typography for Lawyers was the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, an attorney and Harvard-trained typographer, dispelled the myth that legal documents are incompatible with excellent typography. Butterick explained how to get professional results with the tools you already have quickly and easily. Revised and updated & the second edition includes: new topics such as email, footnotes, alternate figures, and OpenType features; avice for presentations, contracts, grids of numbers, and court opinions; technical tips covering the newest versions of Word and WordPerfect for Windows and OS X; new font recommendations, including two that are free; new essays on the font copyrights, screen-reading considerations, and typographic disputes that have reached the courts; a refreshed layout, featuring type features designed by the author."--from Amazon.com website.
| Author | : David Silverman |
| Publisher | : Catapult |
| Total Pages | : 301 |
| Release | : 2009-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1593763050 |
Two months before David Silverman’s 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his father’s life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company’s last rise and fall — and with it one entrepreneur’s story of what it means to take on, run, and ultimately lose an entire life’s work. This book is an American dream run aground, told with humor despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda’s fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.
| Author | : Jason Pamental |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 110 |
| Release | : 2014-09-10 |
| Genre | : Computers |
| ISBN | : 149191629X |
Annotation Get the most out of typography in your web applications, and understand why typography is a critical component of Responsive Web Design. With this practical book, designers and developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance. For typography to be truly responsive, it must be Performant, Progressive, Proportional, and Polished. This book will show you how to get there.
