Tribal Marketing, Tribal Branding

Tribal Marketing, Tribal Branding
Author: Brendan Richardson
Publisher: Springer
Total Pages: 196
Release: 2013-07-30
Genre: Business & Economics
ISBN: 1137349107

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Tribal Marketing, Tribal Branding

Tribal Marketing, Tribal Branding
Author: Brendan Richardson
Publisher: Springer
Total Pages: 315
Release: 2013-07-30
Genre: Business & Economics
ISBN: 1137349107

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

A Beginner's Guide to Tribal Marketing

A Beginner's Guide to Tribal Marketing
Author: GATHONI NJENGA
Publisher: OSTRICH PUBLISHERS
Total Pages: 80
Release:
Genre: Business & Economics
ISBN:

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A beginner's guide to tribal marketing lays out the fundamentals of social and community-based marketing. This short and straight-to-the-point book can serve as an introduction for any small business owner or marketer to the new age of marketing: Tribal Marketing. Go beyond demographics and reach new customers based on their shared interests.

Tribes

Tribes
Author: Seth Godin
Publisher: Penguin
Total Pages: 164
Release: 2008-10-16
Genre: Business & Economics
ISBN: 9781591842330

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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Consumer Tribes

Consumer Tribes
Author: Avi Shankar
Publisher: Routledge
Total Pages: 348
Release: 2012-06-25
Genre: Business & Economics
ISBN: 1136414673

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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Tribal Marketing

Tribal Marketing
Author: Bilal Bin Zafar
Publisher: LAP Lambert Academic Publishing
Total Pages: 140
Release: 2014-07-18
Genre:
ISBN: 9783659572968

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The Postmodern era has broadened our horizon on how social consumption helps consumers create a self identity and sense of liberation. Tribal marketing further takes into account these understanding in helping marketers create a marketing strategy that attempts to build social communities that are centered on a product or service.The book focuses on the consumer of postmodern era who is constantly searching for "Linkage Value." These tribes are not just held together by a sense of being in a community instead their binding force is the shared emotion and passion that linking value of a product or service holds. This book is a first of its kind and is focused on studying Tribal behaviors and inclinations among the car racing enthusiasts in Pakistani perspective.

Tribal Knowledge

Tribal Knowledge
Author: John Moore
Publisher: Kaplan Publishing
Total Pages: 0
Release: 2006-09-01
Genre: Business & Economics
ISBN: 9781419520013

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Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success. That’s because much of the company’s sage advice and weathered truisms exist solely in the hearts and minds of longtime Starbucks employees. This so-called “tribal knowledge” includes pithy quotes uttered by Starbucks executives, mantras used by Starbucks project groups, learnings from failed pilot programs, and “ah-ha” moments from successful projects. It’s company stories passed down from one generation of employees to the next. It’s intense. It’s poignant. It’s thought provoking. It’s actionable. It’s a language of Starbucks “tribal knowledge” that has never been written – only spoken – and only within the Starbucks tribe. Until now. In Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture, longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success, including: · Why Starbucks was purpose driven to make a difference in the world. · How Starbucks goes beyond simply having a mission statement to living its mission statement. · How the Starbucks principled, innovative, and cause-related approach to marketing built an endearing and enduring brand. · Why efforts to extend the Starbucks brand into lifestyle offerings such as a literary magazine and full-service restaurants failed. · How the Starbucks approach to employee career growth has created a passionate workforce. · How to apply the Starbucks “tribal knowledge” to your business, entrepreneurial venture, or project group. Tribal Knowledge gives you unprecedented access to the many business lessons that helped Starbucks find prosperity by selling a commodity – all from a marketer who lived inside the Starbucks tribe.

Mapping the Tribal Economy

Mapping the Tribal Economy
Author: Bandlamudi Nageswara Rao
Publisher: Cambridge Scholars Publishing
Total Pages: 424
Release: 2014-09-18
Genre: Social Science
ISBN: 1443867357

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Indigenous people (tribals) are viewed as historical objects of curiosity worldwide. In India, tribes have been marginalised by the creation of administrative boundaries and further hedged in by administrative (forest and land) policies, legislations, colonial and modern market economic orientations, technology, indifferent state policies and social pressures. The way of life of tribal communities, and production and distribution relations among them, has undergone significant changes in recent decades. It is necessary to enquire as to how these changes were brought about and to consider their impact in a historical context. This book brings together issues like the variations in the magnitude of land alienation, methods of land alienation, tribal movements, and restoration of alienated land among the selected villages, namely Reddyganapavaram, Darbhagudem and Reddynagampalem in the state of Andhra Pradesh. It also examines the role of changes in technology, cropping patterns, irrigation, agricultural wages, the nature of the work and the number of working days in a year among the tribal people, and their impact on overcoming poverty in the tribal economy. The book focuses chiefly on social and political mobilisation among the tribal population, the role of non-governmental organisations in the process of building awareness and educating them towards understanding legal procedures and techniques to deal with the issues of land alienation, labour exploitation and restoration of alienated land. With its insightful contributions, Mapping the Tribal Economy will be of immense value to teachers, students, and scholars of economics, tribal studies, economic anthropology, public administration and social work. It will also be of interest to policy makers, administrators, social activists, non-governmental organisations, and those working with tribal communities.

Political Tribes

Political Tribes
Author: Amy Chua
Publisher: Penguin
Total Pages: 305
Release: 2018
Genre: History
ISBN: 0399562850

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Discusses the failure of America's political elites to recognize how group identities drive politics both at home and abroad, and outlines recommendations for reversing the country's foreign policy failures and overcoming destructive political tribalism at home.

Revisiting Tribal Heritage and Contemporary Issues (volume 1)

Revisiting Tribal Heritage and Contemporary Issues (volume 1)
Author: Priyanka Jain
Publisher: Allied Publishers
Total Pages: 212
Release: 2023-03-21
Genre: Religion
ISBN: 9390951518

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This book is an effort to relook into the tribal heritage of India vis-a-vis the contemporary issues, tribal groups of India, in particular face. The purpose of the book is to compile contemporary developments, critiques and concerns regarding tribal world at one place. For the convenience of readers, the book is being divided into three parts namely: 1. Section-A: Tribal Administration and Education 2. Section-B: Tribal Identity, Women, and Way of Life 3. Section-C: Tribal Media and Market