Trade Show Convention Guide
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| Author | : Lisa Masiello |
| Publisher | : |
| Total Pages | : |
| Release | : 2022-01-24 |
| Genre | : |
| ISBN | : 9781737487807 |
Download Trade Show 411 Book in PDF, Epub and Kindle
"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business GuildAre you pulling your hair out in frustration trying to manage your company's trade show exhibit? Discover the insider tips and actual steps you can take to maximize trade show results. Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you'll get the most out of your sales and marketing efforts and maximize your trade show results. In Trade Show 411, you'll discover: - What revenue generating tactics you can implement on a limited budget- How to secure valuable media outlets for in-booth interviews- Tips on assembling the perfect staff- Hidden expenses that can cost you if you don't know how to manage them effectively- The way to stay on track when your trade show gets turned upside down by issues outside your control- Four steps to selecting the perfect show- How to transform your leads from ho-hum to sales qualified with the right questions- . . . And so much moreIf you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.
| Author | : |
| Publisher | : |
| Total Pages | : 280 |
| Release | : 1995 |
| Genre | : Convention facilities |
| ISBN | : |
Download Trade Show & Convention Guide Book in PDF, Epub and Kindle
| Author | : Linda Musgrove |
| Publisher | : Penguin |
| Total Pages | : 340 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 9781592578443 |
Download The Complete Idiot's Guide to Trade Shows Book in PDF, Epub and Kindle
No Marketing Blurb
| Author | : Linda Musgrove |
| Publisher | : Penguin |
| Total Pages | : 340 |
| Release | : 2009-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1101014474 |
Download The Complete Idiot's Guide to Trade Shows Book in PDF, Epub and Kindle
A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
| Author | : Michael Roney |
| Publisher | : Random House Puzzles & Games |
| Total Pages | : 260 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Download The Guerrilla Guide to High-tech Trade Shows Book in PDF, Epub and Kindle
Discusses trade show activities, including networking, booths, presentations, and parties.
| Author | : Deborah Robbe |
| Publisher | : Wiley-Interscience |
| Total Pages | : 184 |
| Release | : 1999-09-17 |
| Genre | : Business & Economics |
| ISBN | : |
Download Expositions and Trade Shows Book in PDF, Epub and Kindle
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
| Author | : Ruth P. Stevens |
| Publisher | : Texere |
| Total Pages | : 376 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
Download Trade Show and Event Marketing Book in PDF, Epub and Kindle
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
| Author | : |
| Publisher | : |
| Total Pages | : 240 |
| Release | : 1996 |
| Genre | : Convention facilities |
| ISBN | : |
Download Trade Show & Convention Guide Book in PDF, Epub and Kindle
| Author | : Brett Alexander Lipeles |
| Publisher | : Brett A Lipeles |
| Total Pages | : 333 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 1427600562 |
Download Professional Trade Show Exhibit Manager's Handbook Book in PDF, Epub and Kindle
The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Unlike all of the other books written about how to present your company and product at the show, this handbook covers every part of the trade show display logistics cycle such as: Preparing the Request for Proposal and purchasing the booth; Shipping the exhibit; Managing the various union workers at the show to maximize efficiency during display installation and dismantle; Working with show management to achieve your results; Packing, shipping, and storing your exhibit; Qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. These are proven techniques: If you master and apply the tips that are documented within this guide you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.
| Author | : Tony Alessandra |
| Publisher | : Morgan James Publishing |
| Total Pages | : 236 |
| Release | : 2007-11-01 |
| Genre | : Business & Economics |
| ISBN | : 9781600373299 |
Download The Platinum Rule for Trade Show Mastery Book in PDF, Epub and Kindle
In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
