The Theory and Practice of Advertising
Author | : Walter Dill Scott |
Publisher | : |
Total Pages | : 264 |
Release | : 1903 |
Genre | : Advertising |
ISBN | : |
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Author | : Walter Dill Scott |
Publisher | : |
Total Pages | : 264 |
Release | : 1903 |
Genre | : Advertising |
ISBN | : |
Author | : Walter Dill Scott |
Publisher | : |
Total Pages | : 456 |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
Author | : S. Roland Hall |
Publisher | : |
Total Pages | : 712 |
Release | : 1926 |
Genre | : Advertising |
ISBN | : |
Author | : Shelly Rodgers |
Publisher | : Routledge |
Total Pages | : 548 |
Release | : 2019-04-15 |
Genre | : Business & Economics |
ISBN | : 1351208292 |
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Author | : Charles Harold Sandage |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 724 |
Release | : 1979 |
Genre | : Business & Economics |
ISBN | : |
Author | : Walter Dill Scott |
Publisher | : Legare Street Press |
Total Pages | : 0 |
Release | : 2022-10-27 |
Genre | : |
ISBN | : 9781015655690 |
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author | : Eric C. Schwarz |
Publisher | : Routledge |
Total Pages | : 424 |
Release | : 2017-12-18 |
Genre | : Business & Economics |
ISBN | : 1351667629 |
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Author | : Adrian Palmer |
Publisher | : Oxford University Press |
Total Pages | : 575 |
Release | : 2012-03-29 |
Genre | : Business & Economics |
ISBN | : 0199602131 |
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Author | : George Washington Wagenseller |
Publisher | : |
Total Pages | : 140 |
Release | : 1902 |
Genre | : Advertising |
ISBN | : |
Author | : George Washington Wagenseller |
Publisher | : |
Total Pages | : 140 |
Release | : 1902 |
Genre | : Advertising |
ISBN | : |