The Television Commercial

The Television Commercial
Author: Harry Wayne McMahan
Publisher:
Total Pages: 232
Release: 1957
Genre: Television advertising
ISBN:

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The Television Commercial; How to Create and Produce Effective TV Advertising

The Television Commercial; How to Create and Produce Effective TV Advertising
Author: Harry Wayne McMahan
Publisher: Hardpress Publishing
Total Pages: 234
Release: 2012-01
Genre: Television advertising
ISBN: 9781290325110

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Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

The Television Commercial; How to Create and Produce Effective Tv Advertising - Primary Source Edition

The Television Commercial; How to Create and Produce Effective Tv Advertising - Primary Source Edition
Author: Harry Wayne McMahan
Publisher: Nabu Press
Total Pages: 230
Release: 2014-03
Genre:
ISBN: 9781294819806

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

The Television Commercial

The Television Commercial
Author: Harry Wayne McMahan
Publisher:
Total Pages: 177
Release: 1954
Genre: Television advertising
ISBN:

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How to Produce Effective TV Commercials

How to Produce Effective TV Commercials
Author: Hooper White
Publisher: McGraw-Hill Companies
Total Pages: 314
Release: 1994
Genre: Business & Economics
ISBN:

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Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

The Television Commercial; How to Create and Produce Effective TV Advertising - Scholar's Choice Edition

The Television Commercial; How to Create and Produce Effective TV Advertising - Scholar's Choice Edition
Author: Harry Wayne McMahan
Publisher: Scholar's Choice
Total Pages: 230
Release: 2015-02-13
Genre:
ISBN: 9781298004475

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Television Copywriter

The Television Copywriter
Author: Charles Anthony Wainwright
Publisher:
Total Pages: 328
Release: 1966
Genre: Advertising copy
ISBN:

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This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.

How to Create Effective TV Commercials

How to Create Effective TV Commercials
Author: Huntley Baldwin
Publisher: N T C Business Books
Total Pages: 0
Release: 1989
Genre: Advertising
ISBN: 9780844230313

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Television Commercials

Television Commercials
Author: Charles Anthony Wainwright
Publisher:
Total Pages: 332
Release: 1970
Genre: Television advertising
ISBN:

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