The Television Commercial
Author | : Harry Wayne McMahan |
Publisher | : |
Total Pages | : 232 |
Release | : 1957 |
Genre | : Television advertising |
ISBN | : |
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Author | : Harry Wayne McMahan |
Publisher | : |
Total Pages | : 232 |
Release | : 1957 |
Genre | : Television advertising |
ISBN | : |
Author | : Harry Wayne McMahan |
Publisher | : Hardpress Publishing |
Total Pages | : 234 |
Release | : 2012-01 |
Genre | : Television advertising |
ISBN | : 9781290325110 |
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author | : Harry Wayne McMahan |
Publisher | : |
Total Pages | : |
Release | : 2019 |
Genre | : |
ISBN | : 9780243644124 |
Author | : Harry Wayne McMahan |
Publisher | : Nabu Press |
Total Pages | : 230 |
Release | : 2014-03 |
Genre | : |
ISBN | : 9781294819806 |
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Author | : Harry Wayne McMahan |
Publisher | : |
Total Pages | : 177 |
Release | : 1954 |
Genre | : Television advertising |
ISBN | : |
Author | : Hooper White |
Publisher | : McGraw-Hill Companies |
Total Pages | : 314 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author | : Harry Wayne McMahan |
Publisher | : Scholar's Choice |
Total Pages | : 230 |
Release | : 2015-02-13 |
Genre | : |
ISBN | : 9781298004475 |
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author | : Charles Anthony Wainwright |
Publisher | : |
Total Pages | : 328 |
Release | : 1966 |
Genre | : Advertising copy |
ISBN | : |
This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.
Author | : Huntley Baldwin |
Publisher | : N T C Business Books |
Total Pages | : 0 |
Release | : 1989 |
Genre | : Advertising |
ISBN | : 9780844230313 |
Author | : Charles Anthony Wainwright |
Publisher | : |
Total Pages | : 332 |
Release | : 1970 |
Genre | : Television advertising |
ISBN | : |