This report presents 240 tables of data exploring how full time college students in the United States view and use their college's bookstore. The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students and type, size of college, and mean SAT acceptance score of colleges, among other variables. More than 400 full time college students responded to queries about how often they visit and how much they spend at the college bookstore. Other questions probed their satisfaction with various aspects of college bookstore services such as prices, breadth of offerings, in-bookstore comforts, hours of bookstore operation, effectiveness of bookstore staff, and other issues. Survey takers compared and rated their experience at the college bookstore vs. similar experiences at local bookstores, Amazon.com and other book retailers.