The Strongest System(1)

The Strongest System(1)
Author: Xinfeng
Publisher: WWW.WEBNOVEL.COM (Cloudary Holdings Limited)
Total Pages: 712
Release: 2017-09-21
Genre: Young Adult Fiction
ISBN:

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There is a person, whose entire life is a legend. There is a person, whose extraordinariness radiates from his brows There is a person, his name is Lin Fan. Everybody: “Lin Fan, I want to have your babies.” A dominating life of unrestrained swag needs no explanation.

Consumer Neuroscience

Consumer Neuroscience
Author: Moran Cerf
Publisher: MIT Press
Total Pages: 362
Release: 2017-11-16
Genre: Business & Economics
ISBN: 0262341611

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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

The Science of Reason

The Science of Reason
Author: Ken Manktelow
Publisher: Psychology Press
Total Pages: 473
Release: 2010-10-18
Genre: Philosophy
ISBN: 1136939091

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This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field’s most eminent figures: Jonathan St B.T. Evans. In this collection of cutting edge research, Evans’ collaborators and colleagues review a wide range of important and developing areas of inquiry. These include biases in thinking, probabilistic and causal reasoning, people’s use of ‘if’ sentences in arguments, the dual-process theory of thought, and the nature of human rationality. These foundational issues are examined from various angles and finally integrated in a concluding panoramic chapter written by Evans himself. The eighteen chapters, all written by leading international researchers, combine state-of the-art research with investigation into the most fundamental questions surrounding human mental life, such as: What is the architecture of the human mind? Are humans rational, and what is the nature of this rationality? How do we think hypothetically? The Science of Reason offers a unique combination of breadth, depth and integrative vision, making it an indispensable resource for researchers and students of human reason.

The Oxford Handbook of Electoral Persuasion

The Oxford Handbook of Electoral Persuasion
Author: Elizabeth Suhay
Publisher: Oxford University Press, USA
Total Pages: 1124
Release: 2020
Genre: Political Science
ISBN: 0190860804

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"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--

Advances in Polymer Derived Ceramics and Composites

Advances in Polymer Derived Ceramics and Composites
Author: Paolo Colombo
Publisher: John Wiley & Sons
Total Pages: 153
Release: 2010-07-20
Genre: Technology & Engineering
ISBN: 0470880627

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This book collects some of papers presented at the very successful Symposium "Polymer Derived Ceramics and Composites" in the framework of the 8th Pacific Rim Conference on Ceramic and Glass Technology. There, over 70 researchers from around the world discussed their latest innovations over four full days. It covers all the main aspects of interdisciplinary research and development in the field of Polymer-Derived-Ceramics, from the precursor synthesis and characteristics to the polymer-to-ceramic conversion, from processing and shaping of preceramic polymers into ceramic components to their microstructure at the nano- and micro-scale, from their properties to their most relevant applications in different fields.

Your Trading Brain

Your Trading Brain
Author:
Publisher: Edward Primm
Total Pages: 94
Release:
Genre: Business & Economics
ISBN:

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Your Trading Brain provides a unique approach to mental management from a biological perspective. The fundamental problem traders face is that the human brain wasn't designed for the psychological aspects of trading, and it naturally works in a myriad of paradoxical ways that directly oppose trading success. It’s always us that ultimately beats ourselves, but we don’t know why – because the true nature of what’s beating us is unknown. The working cognitive parts haven’t been dissected, the cause-and-effect relationships haven’t been closely studied, and their counterproductive effects on our self-control and decision-making haven’t been realized. Your Trading Brain aims to exclusively focus on this vital subject and clearly illustrate the powerful forces of nature that traders are up against. Not in an abstract psychological way (which is also important) but in core neuroscientific ways that approach performance problems directly at their biological sources. By leveraging profound and practical insights from the fields of neuro and behavioral science, we’ll explore the universal problem areas each trader encounters, provide explanations for their occurrence, and offer effective strategies to address them at their points of origin. Here’s a summary of the topics covered in Your Trading Brain: The Primal Brain: Our investigation will begin by uncovering the primal origins of our emotions, how they’re generated, the unique and specific ways in which they derail traders, and how to manage them on a biological level. The Modern Brain: You’ll learn how our brains use dual-process thinking to make quick judgments and deliberate decisions. We’ll examine the benefits and disadvantages of each process and how to avoid making judgment mistakes. Willpower: You’ll also learn about the limitations of willpower along with uncommonly known paradoxes that every trader should be knowledgeable of and prepared to mitigate. The Subconscious Mind: Finally, we’re going to delve into the territory of the unconscious and explore the enigmatic processes of the subconscious mind. We’ll investigate the mysterious inner workings that guide our attention, perceptions, and behavior in unconscious ways and learn how to develop a well-rounded mindset that supports our outcomes from an unconscious level. Mental Training: In the second section of the book, we’ll create a 4-page self-knowledge worksheet with the aim of exploring and documenting your unique counterproductive tendencies. Furthermore, you’ll be guided through 3 simple and effective mental training exercises, focusing on thoughts, feelings, and actions to help develop your brain into a peak-performance machine. When you finish Your Trading Brain, you’ll have gained a unique and vital understanding of the mental playing field along with supportive strategies and practices to help navigate its many hidden pitfalls.

Addiction and Choice

Addiction and Choice
Author: Nick Heather
Publisher: Oxford University Press
Total Pages: 619
Release: 2016-09-22
Genre: Medical
ISBN: 0191040053

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The central problem in the study of addiction is to explain why people repeatedly behave in ways they know are bad for them. For much of the previous century and until the present day, the majority of scientific and medical attempts to solve this problem were couched in terms of involuntary behavior; if people behave in ways they do not want, then this must be because the behavior is beyond their control and outside the realm of choice. An opposing tradition, which finds current support among scientists and scholars as well as members of the general public, is that so-called addictive behavior reflects an ordinary choice just like any other and that the concept of addiction is a myth. The editors and authors of this book tend to take neither view. There has been an increasing recognition in recent literature on addiction that restricting possible conceptions of it to either of these extreme positions is unhelpful and is retarding progress on understanding the nature of addiction and what could be done about it. This book contains a range of views from philosophy, neuroscience, psychiatry, psychology and the law on what exactly this middle ground between free choice and no choice consists of and what its implications are for theory, practice and policy on addiction. The result amounts to a profound change in our thinking on addiction and how its devastating consequences can be ameliorated. Addiction and Choice is a thought provoking new volume for all those with an interest in this global issue.

Urban Habitat Constructions Under Catastrophic Events

Urban Habitat Constructions Under Catastrophic Events
Author: Federico M. Mazzolani
Publisher: CRC Press
Total Pages: 1068
Release: 2010-08-27
Genre: Technology & Engineering
ISBN: 0203833635

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COST is an intergovernmental framework for European Cooperation in Science and Technology, allowing the coordination of nationally-funded research on a European level. Part of COST was COST Action C26Urban Habitat Constructions Under Catastrophic Events which started in 2006 and held its final conference in Naples, Italy, on 16-18 September 201

Free Will, Causality and the Self

Free Will, Causality and the Self
Author: Atle Ottesen Søvik
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 167
Release: 2016-09-12
Genre: Philosophy
ISBN: 3110474468

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A major goal for compatibilists is to avoid the luck problem and to include all the facts from neuroscience and natural science in general which purportedly show that the brain works in a law-governed and causal way like any other part of nature. Libertarians, for their part, want to avoid the manipulation argument and demonstrate that very common and deep seated convictions about freedom and responsibility are true: it can really be fundamentally up to us as agents to determine that the future should be either A or B. This book presents a theory of free will which integrates the main motivations of compatibilists and libertarians, while at the same time avoiding their problems. The so-called event-causal libertarianism is the libertarian account closest to compatibilitsm, as it claims there is indeterminism in the mind of an agent. The charge of compatibilists, however, is that this position is impaired by the problem of luck. This book is unique in arguing that free will in a strong sense of the term does not require indeterminism in the brain, only indeterminism somewhere in the world which there plausibly is.

Building High-Performance Local Governments

Building High-Performance Local Governments
Author: John Pickering
Publisher: Greenleaf Book Group
Total Pages: 237
Release: 2014-09-16
Genre: Business & Economics
ISBN: 1632990008

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Don’t permit your organization to be lulled into complacency after recovering from a tough recession. Explore what’s necessary to improve the performance of your organization, including the development of leaders at all levels who will use their full capabilities to boost collective results. The High-Performance Organization Model identifies the steps needed to diagnose what will be required to achieve the strategic outcomes you define as success. It shows which levers will move the organization in the direction you decide is critical. This book contains more than just theory; here you’ll find case studies of local governments—demonstrating how Commonwealth Centers for High-Performance Organizations’ (CCHPO) model has been applied in the past to improve performance. You will learn how employees emerged as leaders to identify and tackle problems, developed the tools needed, and organized their thoughts to work through solutions which could be applied effectively without the traditional bureaucratic hassle. These examples show how a supportive, values-based work culture can be cultivated to expand thinking power by increasing discretionary effort from all levels of the organization. Engaged employees can be leaders who refocus your services, improve your processes, save money, and solve problems. Your organization can benefit from the full range of talents, skills, and abilities that often lie untapped, but become accessible through the principles of the High-Performance Organization model. This model will be an indispensable tool for any person looking to make significant improvements throughout their organization. The detailed case studies and easy-to-follow model created by the Commonwealth Center for High-Performance Organizations make for a pleasantly informative guide that will give a special advantage to readers who implement their standards.