The Social Media President

The Social Media President
Author: J. Katz
Publisher: Springer
Total Pages: 422
Release: 2013-12-18
Genre: Political Science
ISBN: 1137378352

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The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.

Words That Matter

Words That Matter
Author: Leticia Bode
Publisher: Brookings Institution Press
Total Pages: 276
Release: 2020-05-26
Genre: Political Science
ISBN: 0815731922

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How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.

Communicator-in-Chief

Communicator-in-Chief
Author: John Allen Hendricks
Publisher: Lexington Books
Total Pages: 190
Release: 2010-01-14
Genre: Political Science
ISBN: 0739141074

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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Social Media and Democracy

Social Media and Democracy
Author: Nathaniel Persily
Publisher: Cambridge University Press
Total Pages: 365
Release: 2020-09-03
Genre: Business & Economics
ISBN: 1108835554

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A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Controlling the Message

Controlling the Message
Author: Victoria A. Farrar-Myers
Publisher: NYU Press
Total Pages: 324
Release: 2015-03-27
Genre: Computers
ISBN: 1479867594

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Presidents and the Media

Presidents and the Media
Author: Stephen E. Frantzich
Publisher: Routledge
Total Pages: 372
Release: 2018-08-06
Genre: Political Science
ISBN: 135106472X

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Is Donald Trump’s "War on the Media" new news, fake news, or business as usual? Presidents have always "used" the media and felt abused by it. Tried and true vehicles such as press conferences, routine speeches and the State of the Union address have served presidents’ interests and received significant coverage by the print media. As new technologies have entered the media spectrum, the speed and pervasiveness of these interactions have changed dramatically. President Obama ushered in the social media presidency, while President Trump has become the tweeter-in-chief. This book shows how each of these developments affects what is communicated and how it is received by the public.

The Social Media Marketing Book

The Social Media Marketing Book
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
Total Pages: 245
Release: 2009-11-13
Genre: Computers
ISBN: 1449383106

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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

A Consequential President

A Consequential President
Author: Michael D'Antonio
Publisher: Macmillan
Total Pages: 321
Release: 2017-01-03
Genre: Biography & Autobiography
ISBN: 1466893273

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In response to criticism and disappointment from the Left, A Consequential President offers a bold assessment of the lasting successes and major achievements of President Obama. Had he only saved the U.S. economy with his economic recovery act and his program to restore the auto industry, President Obama would have been considered a successful president. He achieved so much more, however, that he can be counted as one of our most consequential presidents. With The Affordable Care Act, he ended the long-running crisis of escalating costs and inadequate access of treatment that had long-threatened the well-being of 50 million Americans. His energy policies drove down the cost of power generated by the sun, the wind, and even fossil fuels. His efforts on climate change produced the Paris Agreement, the first treaty to address global warming in a meaningful way, and his diplomacy produced a dramatic reduction in the nuclear threat posed by Iran. Add the withdrawal of troops from Iraq, the normalization of relations with Cuba, and his “pivot” toward Asia, and President Obama's triumphs abroad match those at home. Most importantly, as the first African-American president, he navigated race relations and a rising tide of bigotry, including some who challenged his citizenship, while also fighting a Republican Party determined to make him one-term president. As a result, Obama's greatest achievement was restoring dignity and ethics to the office of the president, proof that he delivered his campaign promise of hope and change.

A Promised Land

A Promised Land
Author: Barack Obama
Publisher: Random House
Total Pages: 801
Release: 2024-08-13
Genre: Biography & Autobiography
ISBN: 1524763179

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A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.

Yes We Did! An inside look at how social media built the Obama brand

Yes We Did! An inside look at how social media built the Obama brand
Author: Rahaf Harfoush
Publisher: New Riders
Total Pages: 213
Release: 2009-05-20
Genre:
ISBN: 0321648692

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.