This award-winning book is “a must-read for any entrepreneur or business owner who wants to consistently and continually grow their business” (Robert Allen, author of One Minute Millionaire). In Cadence, Pete Williams shares a parable of a business transformation that illustrates his “seven levers” approach to success. An entrepreneur and triathlon coach named JJ finds himself struggling to keep his bike shop afloat. But that all changes when a fellow athlete shows him how to turn the store’s profitability around with seven key “10-percent wins”. Instead of offering a list of dos and don’ts, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. Through the story’s down-to-earth dialogue and realistic business challenges, readers are drawn into the story of JJ and Charlie and how they each learn to hit their stride. Best Business Book 2018: International Business Awards Gold Medal Winner: 2018 Non-Fiction Book Awards Silver Medal Winner: 2018 Axiom Business Book Awards Bronze Medal Winner: 2018 American Business Awards Winner [Business]: 2018 Independent Press Award