The Rise And Fall Of Mass Marketing Rle Marketing
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Author | : Richard S. Tedlow |
Publisher | : Routledge |
Total Pages | : 256 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 1317663012 |
Download The Rise and Fall of Mass Marketing (RLE Marketing) Book in PDF, Epub and Kindle
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Author | : Richard S. Tedlow |
Publisher | : |
Total Pages | : 239 |
Release | : 2015 |
Genre | : |
ISBN | : 9781315761992 |
Download The Rise and Fall of Mass Marketing Book in PDF, Epub and Kindle
Author | : Richard S. Tedlow |
Publisher | : Routledge |
Total Pages | : 246 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 1317663004 |
Download The Rise and Fall of Mass Marketing (RLE Marketing) Book in PDF, Epub and Kindle
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Author | : Geoffrey Jones |
Publisher | : Routledge |
Total Pages | : 208 |
Release | : 2014-09-19 |
Genre | : Business & Economics |
ISBN | : 131764381X |
Download Adding Value (RLE Marketing) Book in PDF, Epub and Kindle
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Author | : Robert V Kozinets |
Publisher | : SAGE |
Total Pages | : 316 |
Release | : 2023-04-15 |
Genre | : Business & Economics |
ISBN | : 1529785979 |
Download Influencers and Creators Book in PDF, Epub and Kindle
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Author | : Sneha Kumari |
Publisher | : Emerald Group Publishing |
Total Pages | : 280 |
Release | : 2020-12-04 |
Genre | : Business & Economics |
ISBN | : 1800438842 |
Download Applications of Big Data and Business Analytics in Management Book in PDF, Epub and Kindle
Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.
Author | : Richard S. Tedlow |
Publisher | : |
Total Pages | : 481 |
Release | : 1990-01-01 |
Genre | : Marketing |
ISBN | : 9780434920020 |
Download New and Improved Book in PDF, Epub and Kindle
Author | : Paul Nunes |
Publisher | : Harvard Business Press |
Total Pages | : 296 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9781591391968 |
Download Mass Affluence Book in PDF, Epub and Kindle
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
Author | : Jeff Zabin |
Publisher | : John Wiley & Sons |
Total Pages | : 280 |
Release | : 2004-02-06 |
Genre | : Business & Economics |
ISBN | : 9780471467618 |
Download Precision Marketing Book in PDF, Epub and Kindle
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
Author | : Susan Strasser |
Publisher | : Pantheon |
Total Pages | : 360 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
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A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.