The Psychology of Graphic Images

The Psychology of Graphic Images
Author: Manfredo Massironi
Publisher: Psychology Press
Total Pages: 501
Release: 2001-08-01
Genre: Psychology
ISBN: 1135679363

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This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well? Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them. Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings. Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer. Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi's pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history.

Medieval Science, Technology, and Medicine

Medieval Science, Technology, and Medicine
Author: Thomas F. Glick
Publisher: Psychology Press
Total Pages: 632
Release: 2005
Genre: History
ISBN: 9780415969307

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Demonstrates that the millennium from the fall of the Roman Empire to the flowering of the Renaissance was a period of great intellectual and practical achievement and innovation. This reference work will be useful to scholars, students, and general readers researching topics in many fields of study, including medieval studies and world history.

Psychology of the Image

Psychology of the Image
Author: Michael Forrester
Publisher: Routledge
Total Pages: 224
Release: 2012-12-06
Genre: Psychology
ISBN: 1134709552

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Psychology of the Image outlines a theoretical framework bringing together the semiotic concepts developed by Charles Peirce, the sociological insights of Ervin Goffman and the psychoanalytic ideas of Jacques Lacan. Image studies in fashion, advertising, photography, film studies and psychology have been influenced by these theorists in significant ways. The framework presented helps the reader understand how these ideas relate to the study of different domains of the image: the internal imagery of dreams, external images such as the photograph and image processes which span both contexts, e.g., images we have about ourselves. The topics discussed are organised into three themes. The first considers mental imagery, including sound and dreams. The second addresses the interdependent nature of internal and external images, e.g., the gendered self and social identity. In the third theme, attention turns to external images including television, film, photography, the computer and the internet. Psychology of the Image will be of interest to undergraduates, postgraduates, lecturers and researchers in the fields of psychology, media studies and sociology.

How People Look at Pictures

How People Look at Pictures
Author: Guy Thomas Buswell
Publisher:
Total Pages: 226
Release: 1935
Genre: Art
ISBN:

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Social Psychology of Pictures

Social Psychology of Pictures
Author: Pascal Moliner
Publisher: Cambridge Scholars Publishing
Total Pages: 137
Release: 2020-03-02
Genre: Psychology
ISBN: 152754785X

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We see and represent our social environment not as it is, but as we believe it to be. This is the thesis defended in this book, supported by conceptual elements and illustrated by numerous examples drawn from anthropology, developmental psychology, cognitive psychology and social psychology. These examples show that people sharing different beliefs about the same object produce different images of that object (such as drawings or photos), and highlight that such people interpret the same image of this object differently. Finally, they show that, when these people communicate through images, they find it difficult to understand each other. On the basis of these observations, the book proposes a psychosocial theory of the link between beliefs and iconography. This book is mainly intended for students and researchers in the humanities and social sciences, interested in the problematic of images. However, it will also be of interest to communication practitioners and the general public.

Art and Visual Perception, Second Edition

Art and Visual Perception, Second Edition
Author: Rudolf Arnheim
Publisher: Univ of California Press
Total Pages: 526
Release: 2004-11-08
Genre: Art
ISBN: 9780520243835

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A 50-year-old classic, which was revised and expanded in 1974. Explains how the eye organizes visual material according to psychological laws.

Proceedings of the 2nd International and Interdisciplinary Conference on Image and Imagination

Proceedings of the 2nd International and Interdisciplinary Conference on Image and Imagination
Author: Enrico Cicalò
Publisher: Springer Nature
Total Pages: 1151
Release: 2020-03-17
Genre: Computers
ISBN: 3030410188

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This book gathers peer-reviewed papers presented at the 1st International and Interdisciplinary Conference on Image and Imagination (IMG 2019), held in Alghero, Italy, in July 2019. Highlighting interdisciplinary and multi-disciplinary research concerning graphics science and education, the papers address theoretical research as well as applications, including education, in several fields of science, technology and art. Mainly focusing on graphics for communication, visualization, description and storytelling, and for learning and thought construction, the book provides architects, engineers, computer scientists, and designers with the latest advances in the field, particularly in the context of science, arts and education.

The Psychology of Art

The Psychology of Art
Author: George Mather
Publisher: Routledge
Total Pages: 143
Release: 2020-10-07
Genre: Art
ISBN: 1000208117

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Why do we enjoy art? What inspires us to create artistic works? How can brain science help us understand our taste in art? The Psychology of Art provides an eclectic introduction to the myriad ways in which psychology can help us understand and appreciate creative activities. Exploring how we perceive everything from colour to motion, the book examines art-making as a form of human behaviour that stretches back throughout history as a constant source of inspiration, conflict and conversation. It also considers how factors such as fakery, reproduction technology and sexism influence our judgements about art. By asking what psychological science has to do with artistic appreciation, The Psychology of Art introduces the reader to new ways of thinking about how we create and consume art.

The Psychology of Graphic Design Pricing

The Psychology of Graphic Design Pricing
Author: Michael C Janda
Publisher: Independently Published
Total Pages: 208
Release: 2019-02-07
Genre:
ISBN: 9781794390140

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Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

Arte Programmata

Arte Programmata
Author: Lindsay Caplan
Publisher: U of Minnesota Press
Total Pages: 431
Release: 2022-10-25
Genre: Art
ISBN: 1452964343

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Tracing the evolution of the Italian avant-garde’s pioneering experiments with art and technology and their subversion of freedom and control In postwar Italy, a group of visionary artists used emergent computer technologies as both tools of artistic production and a means to reconceptualize the dynamic interrelation between individual freedom and collectivity. Working contrary to assumptions that the rigid, structural nature of programming limits subjectivity, this book traces the multifaceted practices of these groundbreaking artists and their conviction that technology could provide the conditions for a liberated social life. Situating their developments within the context of the Cold War and the ensuing crisis among the Italian left, Arte Programmata describes how Italy’s distinctive political climate fueled the group’s engagement with computers, cybernetics, and information theory. Creating a broad range of immersive environments, kinetic sculptures, domestic home goods, and other multimedia art and design works, artists such as Bruno Munari, Enzo Mari, and others looked to the conceptual frameworks provided by this new technology to envision a way out of the ideological impasses of the age. Showcasing the ingenuity of Italy’s earliest computer-based art, this study highlights its distinguishing characteristics while also exploring concurrent developments across the globe. Centered on the relationships between art, technology, and politics, Arte Programmata considers an important antecedent to the digital age.