The Psychology of Graphic Design Pricing

The Psychology of Graphic Design Pricing
Author: Michael C Janda
Publisher: Independently Published
Total Pages: 208
Release: 2019-02-07
Genre:
ISBN: 9781794390140

Download The Psychology of Graphic Design Pricing Book in PDF, Epub and Kindle

Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

The Psychology of Design

The Psychology of Design
Author: Rajeev Batra
Publisher: Routledge
Total Pages: 377
Release: 2015-07-24
Genre: Business & Economics
ISBN: 1317502108

Download The Psychology of Design Book in PDF, Epub and Kindle

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
Author: Theo Stephen Williams
Publisher: Simon and Schuster
Total Pages: 256
Release: 2010-06-29
Genre: Design
ISBN: 1581157665

Download The Graphic Designer's Guide to Pricing, Estimating, and Budgeting Book in PDF, Epub and Kindle

This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

Graphic Design Handbook

Graphic Design Handbook
Author: Radu Frasie
Publisher: Radu Frasie
Total Pages: 145
Release:
Genre:
ISBN: 9730248591

Download Graphic Design Handbook Book in PDF, Epub and Kindle

The Graphic Design Handbook will ease your work by providing you lots of structured information and practical advices on the following topics: ● Color Theory ● Color Psychology ● Shape Psychology ● Typography ● Branding ● Logo Design ● Charts with brochure folding options ● and lots of tables with standard dimensions for flyers, brochures, papers, banners etc. The Graphic Design Handbook will: ● save your time by bringing all the important information at your fingertips ● ease your work with lots of practical advices ● increase your productivity ● help you better understand what’s in your client’s mind and what are their real expectations

Psychology for Designers

Psychology for Designers
Author: Joe Leech
Publisher: mrjoe press
Total Pages: 58
Release:
Genre: Computers
ISBN: 0995465460

Download Psychology for Designers Book in PDF, Epub and Kindle

How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.

Visual Language for Designers

Visual Language for Designers
Author: Connie Malamed
Publisher: Fair Winds Press
Total Pages: 241
Release: 2011-10
Genre: Art
ISBN: 1592537413

Download Visual Language for Designers Book in PDF, Epub and Kindle

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Graphic Design Thinking

Graphic Design Thinking
Author: Ellen Lupton
Publisher:
Total Pages: 184
Release: 1900
Genre:
ISBN: 9781616891848

Download Graphic Design Thinking Book in PDF, Epub and Kindle

The Psychology of Graphic Images

The Psychology of Graphic Images
Author: Manfredo Massironi
Publisher: Psychology Press
Total Pages: 330
Release: 2001-08
Genre: Language Arts & Disciplines
ISBN: 1135679371

Download The Psychology of Graphic Images Book in PDF, Epub and Kindle

Drawings are not simply tools for communication but important instruments for investigating reality and its structure. This pathbreaking book, richly illustrated, with exercises for readers, illuminates the complex interactions between the material

Graphic Design School

Graphic Design School
Author: David Dabner
Publisher: John Wiley & Sons
Total Pages: 689
Release: 2013-10-24
Genre: Design
ISBN: 111884081X

Download Graphic Design School Book in PDF, Epub and Kindle

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

Graphic Artists Guild Handbook, 16th Edition

Graphic Artists Guild Handbook, 16th Edition
Author: The Graphic Artists Guild
Publisher: National Geographic Books
Total Pages: 0
Release: 2021-05-18
Genre: Design
ISBN: 0262542390

Download Graphic Artists Guild Handbook, 16th Edition Book in PDF, Epub and Kindle

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.