The Profit Impact Of Marketing Strategy Project
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Author | : Paul W. Farris |
Publisher | : Cambridge University Press |
Total Pages | : 327 |
Release | : 2004-11-04 |
Genre | : Business & Economics |
ISBN | : 1139456407 |
Download The Profit Impact of Marketing Strategy Project Book in PDF, Epub and Kindle
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
Author | : Cram101 Textbook Reviews |
Publisher | : Academic Internet Pub Incorporated |
Total Pages | : 88 |
Release | : 2010-12 |
Genre | : Business & Economics |
ISBN | : 9781428847934 |
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Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780521840538 .
Author | : Malcolm McDonald |
Publisher | : Butterworth-Heinemann |
Total Pages | : 704 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0750683864 |
Download Marketing Plans Book in PDF, Epub and Kindle
A handbook for marketing planning.
Author | : David Pearson |
Publisher | : Kogan Page Publishers |
Total Pages | : 336 |
Release | : 2013-12-03 |
Genre | : Business & Economics |
ISBN | : 0749471077 |
Download The 20 Ps of Marketing Book in PDF, Epub and Kindle
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Author | : Sahaf, Musadiq A. |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 736 |
Release | : 2019-07-01 |
Genre | : Business & Economics |
ISBN | : 9388028724 |
Download STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION Book in PDF, Epub and Kindle
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Author | : Richard Craswell |
Publisher | : |
Total Pages | : 144 |
Release | : 1980 |
Genre | : Antitrust law |
ISBN | : |
Download Papers on Business Strategy and Antitrust Book in PDF, Epub and Kindle
Author | : Dr. Rajesh Arora |
Publisher | : Dr. Rajesh Arora |
Total Pages | : 164 |
Release | : 2022-08-30 |
Genre | : Business & Economics |
ISBN | : 9354068774 |
Download Business Policy and Strategic Management Book in PDF, Epub and Kindle
With the newer styles of working, businesses of today have become very demanding and challenging. Today’s businesses involve stringent working, with limited resources, that too in a vibrant economy, where cut throat competition is at peak. Need of the hour is lean management, but with determination to survive. The businesses today need, use of appropriate styles of working along with use of prudent strategies. This 1st Edition of ‘Business Policy and Strategic Management’, is written in simple and easy to understand language, specially for the professionals and students who are novice to the subject. This will enable them all, to grasp all terms and terminologies, used in the subject and will enable them to use strategic skills, in their day to day operations. Thus, they will be able to achieve success in all spheres of life.
Author | : Gary W. Randazzo |
Publisher | : Business Expert Press |
Total Pages | : 154 |
Release | : 2014-05-15 |
Genre | : Business & Economics |
ISBN | : 1606499610 |
Download Developing Successful Marketing Strategies Book in PDF, Epub and Kindle
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author | : Steve Williams |
Publisher | : Elsevier |
Total Pages | : 237 |
Release | : 2010-07-27 |
Genre | : Business & Economics |
ISBN | : 0080467768 |
Download The Profit Impact of Business Intelligence Book in PDF, Epub and Kindle
The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company's data assets or data warehouse. BI is not just a technology or methodology, it is a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it. When BI first came on the scene, it promised a lot but often failed to deliver. The missing element was the business-centric focus explained in this book. It shows how you can achieve the promise of BI by connecting it to your organization’s strategic goals, culture, and strengths while correcting your BI weaknesses. It provides a practical, process-oriented guide to achieve the full promise of BI; shows how world-class companies used BI to become leaders in their industries; helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments; and identifies the most common mistakes organizations make in implementing BI. The book also includes a helpful glossary of BI terms; a BI readiness assessment for your organization; and Web links and extensive references for more information. A practical, process-oriented book that will help organizations realize the promise of BI Written by Nancy and Steve Williams, veteran consultants and instructors with hands-on, "in the trenches" experience in government and corporate business intelligence applications Will help senior business and IT executives understand the strategic impact of BI and how they can help ensure a strong payoff on BI investments
Author | : Philip Kotler |
Publisher | : FT Press |
Total Pages | : 1468 |
Release | : 2010-10-19 |
Genre | : Business & Economics |
ISBN | : 0132617609 |
Download Marketing Strategy from the Masters (Collection) Book in PDF, Epub and Kindle
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon