The Power of Metaphor

The Power of Metaphor
Author: Mark Jordan Landau
Publisher: American Psychological Association (APA)
Total Pages: 301
Release: 2014
Genre: Psychology
ISBN: 9781433815799

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This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

Metaphors & Analogies

Metaphors & Analogies
Author: Rick Wormeli
Publisher: Stenhouse Publishers
Total Pages: 186
Release: 2009
Genre: Education
ISBN: 1571107584

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Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.

Politicians and Rhetoric

Politicians and Rhetoric
Author: J. Charteris-Black
Publisher: Springer
Total Pages: 252
Release: 2016-01-03
Genre: Literary Criticism
ISBN: 0230501702

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This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

Metaphors We Live By

Metaphors We Live By
Author: George Lakoff
Publisher: University of Chicago Press
Total Pages: 256
Release: 1980-11-01
Genre: Language Arts & Disciplines
ISBN: 9780226468006

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

The Power Of Metaphor

The Power Of Metaphor
Author: Michael Berman
Publisher: Crown House Publishing
Total Pages: 228
Release: 1999-09-21
Genre: Self-Help
ISBN: 1845905466

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Packed with original stories and visualisations, this is a must-buy resource for teachers, trainers and therapists who are looking for new approaches to group work, or are simply story-telling enthusiasts. " An essential part of our professional development library and widely consulted" Fiona Balloch, Principal, Oxford House College, London

Creative Thinkering

Creative Thinkering
Author: Michael Michalko
Publisher: New World Library
Total Pages: 258
Release: 2011-08-31
Genre: Business & Economics
ISBN: 1608680258

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Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

Metaphor

Metaphor
Author: Jeffery S. Mio
Publisher: Psychology Press
Total Pages: 268
Release: 2018-10-24
Genre: Language Arts & Disciplines
ISBN: 1317729137

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Research on metaphor has been dominated by Aristotelian questions of processes in metaphor understanding. Although this area is important, it leaves unasked Platonic questions of how structures of the mind affect such processes. Moreover, there has been relatively little work on how metaphors affect human behavior. Although there are numerous postdictive or speculative accounts of the power of metaphors to affect human behavior in particular areas, such as clinical or political arenas, empirical verification of these accounts has been sparse. To fill this void, the editors have compiled this work dedicated to empirical examination of how metaphors affect human behavior and understanding. The book is divided into four sections: metaphor and pragmatics, clinical uses of metaphor, metaphor and politics, and other applications of metaphor. Chapters contained within these sections attempt to merge Aristotelian questions with Platonic ones.

From Molecule to Metaphor

From Molecule to Metaphor
Author: Jerome Feldman
Publisher: MIT Press
Total Pages: 758
Release: 2008-01-25
Genre: Psychology
ISBN: 0262296888

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In From Molecule to Metaphor, Jerome Feldman proposes a theory of language and thought that treats language not as an abstract symbol system but as a human biological ability that can be studied as a function of the brain, as vision and motor control are studied. This theory, he writes, is a "bridging theory" that works from extensive knowledge at two ends of a causal chain to explicate the links between. Although the cognitive sciences are revealing much about how our brains produce language and thought, we do not yet know exactly how words are understood or have any methodology for finding out. Feldman develops his theory in computer simulations—formal models that suggest ways that language and thought may be realized in the brain. Combining key findings and theories from biology, computer science, linguistics, and psychology, Feldman synthesizes a theory by exhibiting programs that demonstrate the required behavior while remaining consistent with the findings from all disciplines. After presenting the essential results on language, learning, neural computation, the biology of neurons and neural circuits, and the mind/brain, Feldman introduces specific demonstrations and formal models of such topics as how children learn their first words, words for abstract and metaphorical concepts, understanding stories, and grammar (including "hot-button" issues surrounding the innateness of human grammar). With this accessible, comprehensive book Feldman offers readers who want to understand how our brains create thought and language a theory of language that is intuitively plausible and also consistent with existing scientific data at all levels.

The Power of Metaphor in the Age of Electronic Media

The Power of Metaphor in the Age of Electronic Media
Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
Total Pages: 0
Release: 1999
Genre: Mass media and language
ISBN: 9781572731233

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This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.

Metaphor

Metaphor
Author: Denis Donoghue
Publisher: Harvard University Press
Total Pages: 241
Release: 2014-04-22
Genre: Education
ISBN: 0674430662

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Metaphor supposes that an ordinary word could have been used, but instead something unexpected appears. The point of a metaphor is to enrich experience by bringing different associations to mind, by giving something a different life. The prophetic character of metaphor, Denis Donoghue says, changes the world by changing our sense of it.