Marketing to the New Majority

Marketing to the New Majority
Author: David Burgos
Publisher: St. Martin's Press
Total Pages: 258
Release: 2011-08-02
Genre: Business & Economics
ISBN: 0230338852

Download Marketing to the New Majority Book in PDF, Epub and Kindle

Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

Richard Nixon and the Quest for a New Majority

Richard Nixon and the Quest for a New Majority
Author: Robert Mason
Publisher: Univ of North Carolina Press
Total Pages: 302
Release: 2005-10-12
Genre: Political Science
ISBN: 0807875929

Download Richard Nixon and the Quest for a New Majority Book in PDF, Epub and Kindle

In recent years historians have paid substantial attention to the origins of modern political conservatism and the record of the Nixon administration in building a Republican majority in the late twentieth century. In Richard Nixon and the Quest for a New Majority, Robert Mason analyzes Nixon's response to the developing conservative climate and challenges revisionist claims about the activist nature of the Nixon administration. Nixon was an activist in intent, Mason contends, but not in deed. Nixon's "silent majority" speech of 1969 not only undermined the growth of the antiwar movement, Mason shows, but also identified a constituency for Nixon to cultivate in order to secure reelection. However, the implementation of his new-majority project was hindered by the resort to dirty tricks against political opponents and the ineffectual pursuit of a policy agenda. Although some Nixon initiatives were enacted, says Mason, they were not substantial enough to rival the Democrats' bread-and-butter issues. While Nixon built Republican strength at the presidential level, Mason argues that he did not succeed in mobilizing popular support for broad-based political conservatism.

The Emerging Democratic Majority

The Emerging Democratic Majority
Author: John B. Judis
Publisher: Simon and Schuster
Total Pages: 244
Release: 2004-02-10
Genre: Political Science
ISBN: 0743254783

Download The Emerging Democratic Majority Book in PDF, Epub and Kindle

ONE OF THE ECONOMIST'S BEST BOOKS OF THE YEAR AND A WINNER OF THE WASHINGTON MONTHLY'S ANNUAL POLITICAL BOOK AWARD Political experts John B. Judis and Ruy Teixeira convincingly use hard data -- demographic, geographic, economic, and political -- to forecast the dawn of a new progressive era. In the 1960s, Kevin Phillips, battling conventional wisdom, correctly foretold the dawn of a new conservative era. His book, The Emerging Republican Majority, became an indispensable guide for all those attempting to understand political change through the 1970s and 1980s. At the beginning of the twenty-first century, with the country in Republican hands, The Emerging Democratic Majority is the indispensable guide to this era. In five well-researched chapters and a new afterword covering the 2002 elections, Judis and Teixeira show how the most dynamic and fastest-growing areas of the country are cultivating a new wave of Democratic voters who embrace what the authors call "progressive centrism" and take umbrage at Republican demands to privatize social security, ban abortion, and cut back environmental regulations. As the GOP continues to be dominated by neoconservatives, the religious right, and corporate influence, this is an essential volume for all those discontented with their narrow agenda -- and a clarion call for a new political order.

Brown Is the New White

Brown Is the New White
Author: Steve Phillips
Publisher: The New Press
Total Pages: 259
Release: 2018-03-06
Genre: Political Science
ISBN: 1620973251

Download Brown Is the New White Book in PDF, Epub and Kindle

The New York Times and Washington Post bestseller that sparked a national conversation about America's new progressive, multiracial majority, updated to include data from the 2016 election With a new preface and afterword by the author When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This "slim yet jam-packed call to action" (Booklist) contained a "detailed, data-driven illustration of the rapidly increasing number of racial minorities in America" (NBC News) and their significance in shaping our political future. Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the "myth of the white swing voter" head-on, Steve Phillips, named one of "America's Top 50 Influencers" by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America's growing, diverse majority. Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.

The Emerging Republican Majority

The Emerging Republican Majority
Author: Kevin P. Phillips
Publisher: Princeton University Press
Total Pages: 599
Release: 2014-11-23
Genre: Political Science
ISBN: 1400852293

Download The Emerging Republican Majority Book in PDF, Epub and Kindle

One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968—and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book’s enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections. A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history.

The New Majority

The New Majority
Author: Stanley B. Greenberg
Publisher:
Total Pages: 333
Release: 1997
Genre: Political Science
ISBN: 9780300073416

Download The New Majority Book in PDF, Epub and Kindle

The contributors to this volume argue that America is ready for progressive politics, and that embarking on a popular progressive course, the Democratic Party can become the moral voice of all American families striving for a better life.

A Populist Manifesto

A Populist Manifesto
Author: Jack Newfield
Publisher:
Total Pages: 246
Release: 1972
Genre: United States
ISBN:

Download A Populist Manifesto Book in PDF, Epub and Kindle

Future Right

Future Right
Author: Donald T. Critchlow
Publisher: Macmillan
Total Pages: 254
Release: 2016-05-10
Genre: Political Science
ISBN: 1250087589

Download Future Right Book in PDF, Epub and Kindle

Contrary to those who argue that demographics are political destiny, social trends are transforming identity categories of race, gender, and youth - all of which provide rich opportunities for Republicans to create a new majority. To accomplish this, Republicans will need imagination and political acumen if they are to win over those constituencies that have become the base of the Democratic Party: minorities, young women, and millennials. Behind the reality of current voting patterns, which without doubt presents a gloomy future for the Republican Party, social trends and a deeper analysis of political attitudes reveal there is much room for Republican optimism. In this critical, data-driven book, Future Right, Donald Critchlow explores strategies for the right that will help them succeed where Democrats are floundering: how to speak to the new population of a rising and successful minority class and how to reform the salacious alliance between the government and the one percent. It is time for Republicans to adapt to societal trends for the creation of a new, transformative politics that will not only help them win the future elections, but revive a system long overrun by outmoded, top-heavy politics.

The Richer Sex

The Richer Sex
Author: Liza Mundy
Publisher: Simon and Schuster
Total Pages: 336
Release: 2013-03-19
Genre: Business & Economics
ISBN: 1439197725

Download The Richer Sex Book in PDF, Epub and Kindle

A revolution is under way. Within a generation, more households will be supported by women than by men. In this book the author takes us to the frontier of this new economic order. She shows us why this flip is inevitable, what painful adjustments will have to be made along the way, and how both men and women will feel surprisingly liberated in the end. Couples today are debating who must assume the responsibility of primary earner and who gets the freedom of being the slow track partner. With more men choosing to stay home, she shows how that lifestyle has achieved a higher status, and the ways males have found to recover their masculinity. And the revolution is global: she takes us from Japan to Denmark to show how both sexes are adapting as the marriage market has turned into a giant free-for-all, with men and women at different stages of this transformation finding partners who match their expectations. This book is an analysis of the most important cultural shift since the rise of feminism: the coming era in which women will earn more than men, and how this will change work, love, and sex.

Black Silent Majority

Black Silent Majority
Author: Michael Javen Fortner
Publisher: Harvard University Press
Total Pages: 365
Release: 2015-09-28
Genre: History
ISBN: 0674743997

Download Black Silent Majority Book in PDF, Epub and Kindle

Often seen as a political sop to the racial fears of white voters, aggressive policing and draconian sentencing for illegal drug possession and related crimes have led to the imprisonment of millions of African Americans—far in excess of their representation in the population as a whole. Michael Javen Fortner shows in this eye-opening account that these punitive policies also enjoyed the support of many working-class and middle-class blacks, who were angry about decline and disorder in their communities. Black Silent Majority uncovers the role African Americans played in creating today’s system of mass incarceration. Current anti-drug policies are based on a set of controversial laws first adopted in New York in the early 1970s and championed by the state’s Republican governor, Nelson Rockefeller. Fortner traces how many blacks in New York came to believe that the rehabilitation-focused liberal policies of the 1960s had failed. Faced with economic malaise and rising rates of addiction and crime, they blamed addicts and pushers. By 1973, the outcry from grassroots activists and civic leaders in Harlem calling for drastic measures presented Rockefeller with a welcome opportunity to crack down on crime and boost his political career. New York became the first state to mandate long prison sentences for selling or possessing narcotics. Black Silent Majority lays bare the tangled roots of a pernicious system. America’s drug policies, while in part a manifestation of the conservative movement, are also a product of black America’s confrontation with crime and chaos in its own neighborhoods.