The Nature and Origins of Mass Opinion

The Nature and Origins of Mass Opinion
Author: John Zaller
Publisher: Cambridge University Press
Total Pages: 388
Release: 1992-08-28
Genre: Political Science
ISBN: 9780521407861

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This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

The Nature and Origins of Mass Opinion

The Nature and Origins of Mass Opinion
Author: John R. Zaller
Publisher: Cambridge University Press
Total Pages: 339
Release: 1992-08-28
Genre: Political Science
ISBN: 1139642979

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In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time.

The Nature and Origins of Mass Opinion Reconsidered

The Nature and Origins of Mass Opinion Reconsidered
Author: Jeffrey Friedman
Publisher: Routledge
Total Pages: 241
Release: 2016-02-05
Genre: Political Science
ISBN: 1317661184

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In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending "cues" through the mass media telling Republicans or Democrats, for example, what "the" Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zaller’s model and its implications, empirical and normative. The introduction contrasts two different strands in Zaller’s book, one of which confines the impact of media messages to politicians’ cues, the other of which emphasizes the impact of journalists’ interpretive frames. Other chapters examine whether elite domination of public opinion is desirable and assess how well Zaller’s model has withstood two decades of research. Zaller himself contributes a long retrospective in which he modifies some claims, defends others, and sets out a bold new research agenda. This book was published as a special issue of Critical Review: A Journal of Politics and Society.

What Americans Know about Politics and why it Matters

What Americans Know about Politics and why it Matters
Author: Michael X. Delli Carpini
Publisher: Yale University Press
Total Pages: 420
Release: 1996-01-01
Genre: Political Science
ISBN: 9780300072754

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The authors explore how Americans' levels of political knowledge have changed over the past 50 years, how such knowledge is distributed among different groups, and how it is used in political decision-making. Drawing on extensive survey data, they present compelling evidence for benefits of a politically informed citizenry--and the cost of one that is poorly and inequitably informed. 62 illustrations.

The Rationalizing Voter

The Rationalizing Voter
Author: Milton Lodge
Publisher: Cambridge University Press
Total Pages: 301
Release: 2013-04-22
Genre: Political Science
ISBN: 1107067057

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Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

Pathologies of Rational Choice Theory

Pathologies of Rational Choice Theory
Author: Donald Green
Publisher: Yale University Press
Total Pages: 415
Release: 1994-09-28
Genre: Political Science
ISBN: 0300187084

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This is the first comprehensive critical evaluation of the use of rational choice theory in political science. Writing in an accessible and nontechnical style, Donald P. Green and Ian Shapiro assess rational choice theory where it is reputed to be most successful: the study of collective action, the behavior of political parties and politicians, and such phenomena as voting cycles and Prisoner's Dilemmas. In their hard-hitting critique, Green and Shapiro demonstrate that the much heralded achievements of rational choice theory are in fact deeply suspect and that fundamental rethinking is needed if rational choice theorists are to contribute to the understanding of politics. In their final chapters, they anticipate and respond to a variety of possible rational choice responses to their arguments, thereby initiating a dialogue that is bound to continue for some time.

Public Opinion

Public Opinion
Author: Walter Lippmann
Publisher:
Total Pages: 448
Release: 1922
Genre: Public opinion
ISBN:

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In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.

The Rational Public

The Rational Public
Author: Benjamin I. Page
Publisher: University of Chicago Press
Total Pages: 507
Release: 2010-05-27
Genre: Social Science
ISBN: 0226644804

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This monumental study is a comprehensive critical survey of the policy preferences of the American public, and will be the definitive work on American public opinion for some time to come. Drawing on an enormous body of public opinion data, Benjamin I. Page and Robert Y. Shapiro provide the richest available portrait of the political views of Americans, from the 1930's to 1990. They not only cover all types of domestic and foreign policy issues, but also consider how opinions vary by age, gender, race, region, and the like. The authors unequivocally demonstrate that, notwithstanding fluctuations in the opinions of individuals, collective public opinion is remarkably coherent: it reflects a stable system of values shared by the majority of Americans and it responds sensitively to new events, arguments, and information reported in the mass media. While documenting some alarming case of manipulation, Page and Shapiro solidly establish the soundness and value of collective political opinion. The Rational Public provides a wealth of information about what we as a nation have wanted from government, how we have changed our minds over the years, and why. For anyone interested in the short- and long-term trends in Americans' policy preferences, or eager to learn what Americans have thought about issues ranging from racial equality to the MX missile, welfare to abortion, this book offers by far the most sophisticated and detailed treatment available.

Tides of Consent

Tides of Consent
Author: James A. Stimson
Publisher: Cambridge University Press
Total Pages: 201
Release: 2015-08-25
Genre: Political Science
ISBN: 1316404706

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Politics is a trial in which those in government - and those who aspire to serve - make proposals, debate alternatives, and pass laws. Then the jury of public opinion decides. It likes the proposals or actions or it does not. It trusts the actors or it does not. It moves, always at the margin, and then those who benefit from the movement are declared winners. This book is about that public opinion response. Its most basic premise is that although public opinion rarely matters in a democracy, public opinion change is the exception. Public opinion rarely matters because the public rarely cares enough to act on its concerns or preferences. Change happens only when the threshold of normal public inattention is crossed. When public opinion changes, governments rise or fall, elections are won or lost, and old realities give way to new demands.

Hearing the Other Side

Hearing the Other Side
Author: Diana C. Mutz
Publisher: Cambridge University Press
Total Pages: 153
Release: 2006-03-13
Genre: Political Science
ISBN: 1139936638

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'Religion and politics', as the old saying goes, 'should never be discussed in mixed company.'And yet fostering discussions that cross lines of political difference has long been a central concern of political theorists. More recently, it has also become a cause célèbre for pundits and civic-minded citizens wanting to improve the health of American democracy. But only recently have scholars begun empirical investigations of where and with what consequences people interact with those whose political views differ from their own. Hearing the Other Side examines this theme in the context of the contemporary United States. It is unique in its effort to link political theory with empirical research. Drawing on her empirical work, Mutz suggests that it is doubtful that an extremely activist political culture can also be a heavily deliberative one.