The Mobile Audience

The Mobile Audience
Author: Martin Rieser
Publisher: Rodopi
Total Pages: 478
Release: 2011
Genre: Art
ISBN: 904203128X
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Preliminary Material -- Introduction /Howard Rheingold -- Overview /Martin Rieser -- Pockets of Plenty: An Archaeology of Mobile Media /Erkki Huhtamo -- The Temporal and Spatial Design of Video and Film-based Installation Art in the 60s and 70s: Their Inherent Perception Processes and Effects on the Perceivers' Actions /Susanne Jaschko -- Forgotten Histories of Interactive Space /Martin Rieser -- Art by Telephone: From Static to Mobile Interfaces /Adriana de Souza e Silva -- Mobile/Audience: Thinking the Contradictions /Mary Griffiths and Sean Cubitt -- Towards a Language of Mobile Media /Jon Dovey and Constance Fleuriot -- Snapshots from Curating Mobility: (If you build it, they won't necessarily come) /Beryl Graham -- Beyond Mapping: New Strategies for Meaning in Locative Artworks /Martin Rieser -- Digital Media and Architecture--An Observation /Anke Jacob -- Urban Screens as the Visualization Zone of the City's Invisible Communication Sphere /Mirjam Struppek -- Future Physical: The Creative User and theme of response-ABILITY /Debbi Lander -- 'A Fracture in Reality': Networked Narratives as Imaginary Fields of Action and Dislocation /Andrea Zapp -- What makes mediascapes compelling?:Insights from the Riot! 1831 case-study /Josephine Reid and Richard Hull -- Hopstory: A study in place-based, historically inspired narrative /Valentina Nisi and Glorianna Davenport -- The Media Portrait of Liberties: A Non-linear Community Portrait /Valentina Nisi , Mads Haahr and Glorianna Davenport -- Loca: 'Location Oriented Critical Arts' /Drew Hemment , John Evans , Mika Raento and Theo Humphries -- Invisible Topographies /Usman Haque -- Wifi-Hog: The Battle for Ownership in Public Wireless Space /Jonah Brucker-Cohen -- Puppeteers, Performers or Avatars: A Perceptual Difference in Telematic Space /Paul Sermon -- Mobile Feelings: Wireless Communication of Heartbeat and Breath for Mobile Art /Christa Sommerer and Laurent Mignonneau -- The Living Room /Victoria Fang -- tunA and the Power of Proximity /Arianna Bassoli -- Engagement with the Everyday /Margot Jacobs -- Between Improvisation and Publication: Supporting the Creative Metamorphosis with Technology /Cati Vaucelle -- Developing Creative Audience Interaction: Four Projects by Squidsoup. /Anthony Rowe -- The Emotional Wardrobe /Lisa Stead , Petar Goulev , Caroline Evans and Ebrahim Mamdani -- Social Fashioning and Active Conduits /Katherine Moriwaki -- Wunderkammer: Wearables as an Artistic Strategy /Laura Beloff -- Flirt and Mset /Fiona Raby -- Trace, The Choreography of Everyday Movement and Drift /Teri Rueb -- Blast Theory /Matt Adams -- Mixed Reality Lab /Steve Benford -- The Politics of Mobility /Drew Hemment -- Memory-Rich Garments and Social Interaction /Joey Berzowska -- Heart on Your Sleeve /Annie Lovejoy -- Contributor Biographies -- Glossary -- Selected Bibliography Books and Articles.

Mobile Marketing

Mobile Marketing
Author: Rachel Pasqua
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2012-12-19
Genre: Business & Economics
ISBN: 1118462408
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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

The Handbook of Media Audiences

The Handbook of Media Audiences
Author: Virginia Nightingale
Publisher: John Wiley & Sons
Total Pages: 562
Release: 2011-03-21
Genre: Social Science
ISBN: 1444340506
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Vision and Audience in Medieval Drama

Vision and Audience in Medieval Drama
Author: Andrea Louise Young
Publisher: Springer
Total Pages: 383
Release: 2016-04-29
Genre: Literary Criticism
ISBN: 1137446072
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The earliest complete morality play in English, The Castle of Perseverance depicts the culture of medieval East Anglia, a region once known for its production of artistic objects. Discussing the spectator experience of this famed play, Young argues that vision is the organizing principle that informs this play's staging, structure, and narrative.

Connect

Connect
Author: Miel Van Opstal
Publisher: Createspace Independent Pub
Total Pages: 94
Release: 2011-12-30
Genre: Technology & Engineering
ISBN: 9781468137521
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In an ever-connected world, being in the right place at the right time can make all the difference. With a solid mobile marketing strategy, completed with a social media and content marketing strategy that has a clear focus on local activities, you can stand out of the crowd and be noticed by the right people. Miel Van Opstal can help you make the right decisions to establish your brand on every digital platform that matters. He can teach you how to make all these different channels work the right way so you, your brand, your company or service can profit and flourish

Audience

Audience
Author: Jeffrey K. Rohrs
Publisher: John Wiley & Sons
Total Pages: 293
Release: 2013-11-05
Genre: Business & Economics
ISBN: 1118825578
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AUDIENCE Most companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to “spammy” digital marketing and social media strategies that may gain a few quick sales but lose a long-term audience. This powerful mandate challenges all companies to treat their email, mobile, and social audiences like the corporate assets they are. In AUDIENCE, author Jeff Rohrs establishes The Audience Imperative for every company: to use your paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of proprietary audiences over the long-term. To gain a lasting advantage over your competition, look no further than your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube, where you can start building audiences that last. Through research data and case studies, this book details how marketers can gain a competitive advantage with proven strategies, including how to: Embrace “Hybrid Marketing” to squeeze more value from “Fossil Fuel Marketing” (i.e., paid media) Build “renewable energy sources” (owned email, mobile, and social audiences) that provide long-term competitive advantage Create your own Proprietary Audience Development strategy Market with the Red Velvet Touch: Serve the individual, honor their preferences, deliver relevant content, surprise them with access, and delight them with your company’s humanity Test and evolve your efforts on an ongoing basis Every company needs audiences to survive. They are the source of new customers and more profitable relationships. It’s time to restructure your marketing efforts to serve your most important asset. Master the art and the science of Proprietary Audience Development.

Mobile Marketing

Mobile Marketing
Author: Daniel Rowles
Publisher: Kogan Page Publishers
Total Pages: 273
Release: 2017-02-03
Genre: Business & Economics
ISBN: 0749479809
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Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

Audience

Audience
Author: Jeffrey K. Rohrs
Publisher: John Wiley & Sons
Total Pages: 293
Release: 2013-11-11
Genre: Business & Economics
ISBN: 1118732731
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Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

News and Democratic Citizens in the Mobile Era

News and Democratic Citizens in the Mobile Era
Author: Johanna Dunaway
Publisher: Oxford University Press
Total Pages: 177
Release: 2022-12
Genre: Political Science
ISBN: 0190922508
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"People increasingly use mobile phones for many tasks including consuming news, which affects what they pay attention to and learn. Using mobile devices as a case, this book argues that by differentiating between physical and cognitive access to content we can better understand how technology structures information delivery and presentation. Moreover, a model for post-exposure processing offers a means to generate and test for communication technology's effects on cognitive access. This book helps to reconcile accounts that paint smartphones as either the democratic leveler or divider and offers a researcher an approach to understanding media effects as situated in the context of changing information communication technology. The authors argue that this approach adds to our understanding of how communication technology changes what we know about media effects, with consequences for the informed citizenry a democracy requires"--

Seeking the Truth from Mobile Evidence

Seeking the Truth from Mobile Evidence
Author: John Bair
Publisher: Academic Press
Total Pages: 530
Release: 2017-11-17
Genre: Computers
ISBN: 0128110570
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Seeking the Truth from Mobile Evidence: Basic Fundamentals, Intermediate and Advanced Overview of Current Mobile Forensic Investigations will assist those who have never collected mobile evidence and augment the work of professionals who are not currently performing advanced destructive techniques. This book is intended for any professional that is interested in pursuing work that involves mobile forensics, and is designed around the outcomes of criminal investigations that involve mobile digital evidence. Author John Bair brings to life the techniques and concepts that can assist those in the private or corporate sector. Mobile devices have always been very dynamic in nature. They have also become an integral part of our lives, and often times, a digital representation of where we are, who we communicate with and what we document around us. Because they constantly change features, allow user enabled security, and or encryption, those employed with extracting user data are often overwhelmed with the process. This book presents a complete guide to mobile device forensics, written in an easy to understand format. Provides readers with basic, intermediate, and advanced mobile forensic concepts and methodology Thirty overall chapters which include such topics as, preventing evidence contamination, triaging devices, troubleshooting, report writing, physical memory and encoding, date and time stamps, decoding Multi-Media-Messages, decoding unsupported application data, advanced validation, water damaged phones, Joint Test Action Group (JTAG), Thermal and Non-Thermal chip removal, BGA cleaning and imaging, In-System-Programming (ISP), and more Popular JTAG boxes – Z3X and RIFF/RIFF2 are expanded on in detail Readers have access to the companion guide which includes additional image examples, and other useful materials