The Missing Dimension in the Marketing Matrix

The Missing Dimension in the Marketing Matrix
Author: Faustino Taderera
Publisher: LAP Lambert Academic Publishing
Total Pages: 652
Release: 2010-08
Genre:
ISBN: 9783843350617
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Professor Faustino Taderera, the celebrity and towering figure, is the finest and most published International Business & Marketing brains in Zimbabwe and Africa today and one of the most published business academics, icons and gurus in the world nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." This book, The Missing Dimension in the Marketing Matrix is his 54th book. It is now accepted worldwide that good marketing management is only possible where there is good national governance, otherwise it will be wasted effort at firm or micro- level as corrupt, unpredictable and incompetent politicians destroy value. Faustino Taderera is now one of the world s most eminent and distinguished international business and marketing strategists. Faustino always says, "Golden fish have no hiding place. I am the Socrates, Aristotle, Plato, Solomon and Joseph of my time, the Gift of Zimbabwe, Africa and the World." He is a much sought after global academic and professional BRAND.

The Missing Dimension in the Management Matrix

The Missing Dimension in the Management Matrix
Author: Faustino Taderera
Publisher: LAP Lambert Academic Publishing
Total Pages: 592
Release: 2010-08
Genre:
ISBN: 9783838399775
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Professor Faustino Taderera, the celebrity and towering figure, is the most published, polished and celebrated International Business and Marketing academic, icon and guru in Zimbabwe and Africa. This book, The Missing Dimension in the Management Matrix, covers the strategic requirements for successful corporate management, be it in the private or public sectors. It is now accepted and known internationally that good, transparent and accountable government is best for business success and that corrupt and incompetent politicians are the single biggest liability and curse for any country. With this 53rd book Faustino Taderera is now the undisputed Tom Peters of Zimbabwe, Africa and the Middle East. Faustino Taderera is now one of the world s most eminent and distinguished management strategists. Professor Faustino Taderera always says, "Golden fish have no hiding place. I am the Socrates, Aristotle, Plato, Solomon and Joseph of my time, the Gift of Zimbabwe, Africa and the world." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." He is a much sought after global academic and professional BRAND.

Art and Science of Management in the Digital Era

Art and Science of Management in the Digital Era
Author: R. P. Banerjee
Publisher: SAGE Publishing India
Total Pages: 282
Release: 2020-09-30
Genre: Business & Economics
ISBN: 9353885574
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A manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an advisor and a guide to all other stakeholders in a business setting. Though the fundamentals of management are eternally same in nature, the learners and practicing managers should continuously sensitize themselves with the fundamentals in view of the changing times and circumstances. This book aims to be a guiding handbook for emerging and practicing managers in the ever-changing corporate world. Going beyond explaining just the basics of management, this book will help the readers understand the art of practicing management.

Strategic Management

Strategic Management
Author: V.S.P. Rao
Publisher: Excel Books India
Total Pages: 732
Release: 2004-05
Genre: Strategic planning
ISBN: 9788174463463
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Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in a summarised formu References: Each chapter is also supported by carefully selected references for the benefit of readers who might be interested in exploring the topic(s) further.u Personality Profiles: Personality sketches of leading corporate heroes have also been provided at appropriate places, illustrating the manner in which they fought against heavy odds and emerged as winners in the end.u Review and Discussion Questions : Following the terminology, review and discussion questions offer an opportunity to focus on each of the key ideas illustrated at the beginning of each chapter and stimulate clear thinking.u Research Inputs: The book provides a comprehensive coverage of a vast, growing subject well-supported by a wealth of research data collected from multifarious sources.u Concluding Case: Each chapter contains a thoroughly researched and widely-acclaimed case, picked up from Business Today, relevant to the topic in question.u Student Oriented Text: The subject matter has been presented in a simple and lucid manner, keeping the unique requirements of students in mind.

Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Author: Ashok Charan
Publisher: World Scientific
Total Pages: 300
Release: 2023-09-13
Genre: Business & Economics
ISBN: 9811275114
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As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume IV is divided into two parts — Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management.The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted.The sales and distribution chapter covers five key managerial objectives — building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade.The retail analytics chapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data.Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing.Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis.

Handbook of Marketing Decision Models

Handbook of Marketing Decision Models
Author: Berend Wierenga
Publisher: Springer Science & Business Media
Total Pages: 621
Release: 2008-09-05
Genre: Business & Economics
ISBN: 0387782133
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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Marketing Management

Marketing Management
Author: Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S
Publisher: Archers & Elevators Publishing House
Total Pages:
Release:
Genre: Antiques & Collectibles
ISBN: 939099697X
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Review of Marketing Research

Review of Marketing Research
Author: Naresh Malhotra
Publisher: Routledge
Total Pages: 216
Release: 2017-10-19
Genre: Business & Economics
ISBN: 1351551027
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First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

The Marketing Book

The Marketing Book
Author: Michael Baker
Publisher: Routledge
Total Pages: 684
Release: 2008-09-10
Genre: Business & Economics
ISBN: 1136356843
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The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.