The Marketing Plan for a New Industrial Product
Author | : Hal Halperin Kantor |
Publisher | : |
Total Pages | : 181 |
Release | : 1969 |
Genre | : |
ISBN | : |
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Author | : Hal Halperin Kantor |
Publisher | : |
Total Pages | : 181 |
Release | : 1969 |
Genre | : |
ISBN | : |
Author | : Anastasios Alkousakis |
Publisher | : |
Total Pages | : 240 |
Release | : 1972 |
Genre | : New products |
ISBN | : |
Author | : Heikki Juslin |
Publisher | : |
Total Pages | : 616 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert D. Hisrich |
Publisher | : Benjamin-Cummings Publishing Company |
Total Pages | : 386 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : John E. Weisbarth |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Marketing |
ISBN | : |
Author | : Robert R. Reeder |
Publisher | : Prentice Hall |
Total Pages | : 680 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : David S. Hopkins |
Publisher | : |
Total Pages | : 148 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : |
Author | : Gary W. Randazzo |
Publisher | : Business Expert Press |
Total Pages | : 154 |
Release | : 2014-05-15 |
Genre | : Business & Economics |
ISBN | : 1606499610 |
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author | : Robert D. Hisrich |
Publisher | : |
Total Pages | : 448 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : John Stapleton |
Publisher | : Gower Publishing, Ltd. |
Total Pages | : 364 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780566077845 |
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.