The Marketing of the President, 1960-1976
Author | : Jennifer Matarazzo |
Publisher | : |
Total Pages | : 230 |
Release | : 1980 |
Genre | : Marketing |
ISBN | : |
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Author | : Jennifer Matarazzo |
Publisher | : |
Total Pages | : 230 |
Release | : 1980 |
Genre | : Marketing |
ISBN | : |
Author | : Theodore Harold White |
Publisher | : Signet Book |
Total Pages | : 424 |
Release | : 1961 |
Genre | : Biography & Autobiography |
ISBN | : |
More than a year before the election of John F. Kennedy, Theodore H. White began to explore the secret planning and private aspirations of seven men, each of whom, in his own way, found his dreams tormented by the power that might be his in the White House. By spring, White had begun to follow the candidates through the early jousting of the primaries. Continuing through the conventions, the campaigns and the final drama of election night, he fashioned a work of contemporary history that highlights the decisions, the acts, the accidents, that created an American President, and also the cold political realities of a country upon whose decision the world of freedom waits. At once a political study of power in America, and a chronicle of individual Americans caught in the act of leadership, it was a story no other writer attempted to tell before.--Adapted from book jacket.
Author | : Bruce I. Newman |
Publisher | : SAGE |
Total Pages | : 188 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780803951389 |
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author | : Kathleen Hall Jamieson |
Publisher | : Oxford University Press |
Total Pages | : 605 |
Release | : 1996-06-20 |
Genre | : Political Science |
ISBN | : 0199762414 |
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Author | : Patricia Heidotting Conley |
Publisher | : University of Chicago Press |
Total Pages | : 248 |
Release | : 2001-07-15 |
Genre | : Political Science |
ISBN | : 9780226114828 |
Presidents have claimed popular mandates for more than 150 years. How can they make such claims when surveys show that voters are uninformed about the issues? In this groundbreaking book, Patricia Conley argues that mandates are not mere statements of fact about the preferences of voters. By examining election outcomes from the politicians' viewpoint, Conley uncovers the inferences and strategies—the politics—that translate those outcomes into the national policy agenda. Presidents claim mandates, Conley shows, only when they can mobilize voters and members of Congress to make a major policy change: the margin of victory, the voting behavior of specific groups, and the composition of Congress all affect their decisions. Using data on elections since 1828 and case studies from Truman to Clinton, she demonstrates that it is possible to accurately predict which presidents will ask for major policy changes at the start of their term. Ultimately, she provides a new understanding of the concept of mandates by changing how we think about the relationship between elections and policy-making.
Author | : Charles Lewis |
Publisher | : Avon Books |
Total Pages | : 271 |
Release | : 1996 |
Genre | : Political Science |
ISBN | : 9780380784202 |
Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Author | : Bruce I. Newman |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 826 |
Release | : 1999-08-13 |
Genre | : Business & Economics |
ISBN | : |
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
Author | : |
Publisher | : |
Total Pages | : 806 |
Release | : |
Genre | : Government publications |
ISBN | : |
Author | : Theodore Levitt |
Publisher | : Simon and Schuster |
Total Pages | : 276 |
Release | : 1986-04-21 |
Genre | : Business & Economics |
ISBN | : 0029190908 |
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Author | : Scott Stossel |
Publisher | : Other Press, LLC |
Total Pages | : 821 |
Release | : 2011-12-27 |
Genre | : Biography & Autobiography |
ISBN | : 1590515137 |
As founder of the Peace Corps, Head Start, the Special Olympics (with wife Eunice Kennedy Shriver), and other organizations, Sargent Shriver was a key social and political figure whose influence continues to the present day. This authorized biography, exhaustively researched and finely rendered by Scott Stossel (deputy editor of The Atlantic), reads like an epic novel, with “Sarge” marching through the historical events of the last century—the Great Depression, World War II, JFK’s assassination, the Cold War, and many more. Sarge gives us a complete account of Shriver’s life, as well as a thoughtful commentary on the Kennedy family, the Peace Corps, and United States and world history. It is a riveting and comprehensive reconstruction of a life that exemplifies what it means to be a true American.