The Impact Equation

The Impact Equation
Author: Chris Brogan
Publisher: Penguin
Total Pages: 297
Release: 2012-10-25
Genre: Business & Economics
ISBN: 1101572434
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“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

The Impact Equation

The Impact Equation
Author: Chris Brogan
Publisher:
Total Pages: 0
Release: 2013-08
Genre: Creative thinking
ISBN: 9780670922406
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Examines how to be successful in the social media arena, combining trust, having a good idea, and getting the word out through followers.

The Impact Equation

The Impact Equation
Author: Chris Brogan
Publisher: Penguin UK
Total Pages: 241
Release: 2012-10-25
Genre: Business & Economics
ISBN: 0670921955
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Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay. What can the IMPACT EQUATION do for you? IMPACT = C × (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. The Impact Equation will give you the tools to guarantee your message will be heard. 'Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that' -The Financial Times Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.

Summary of The Impact Equation – [Review Keypoints and Take-aways]

Summary of The Impact Equation – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
Total Pages: 15
Release: 2022-11-28
Genre: Study Aids
ISBN:
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The summary of The Impact Equation – Are You Making Things Happen or Just Making Noise? presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Impact Equation" from 2012 takes a novel approach to the question of how businesses can successfully introduce a product to a market while achieving the greatest possible impact and maintaining that product's relevance over the course of time. These ideas will instruct you on how to articulate your message, convey it to your audience in a way that is most effective for them, and build the trust that is necessary to keep customers coming back for more. The Impact Equation summary includes the key points and important takeaways from the book The Impact Equation by Chris Brogan and Julien Smith. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive Workforce

The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive Workforce
Author: Matt Ferguson
Publisher: McGraw Hill Professional
Total Pages: 257
Release: 2013-11-13
Genre: Business & Economics
ISBN: 0071827129
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Is your HR department prepared to flip the big data switch? At every stage of the employee life cycle, a data-driven approach to HR can help companies make smarter decisions about their most important asset: their people. This title shows you how to navigate hiring climate and drive your business forward.

God in the Equation

God in the Equation
Author: Corey Powell
Publisher: Simon and Schuster
Total Pages: 290
Release: 2003-08-12
Genre: Religion
ISBN: 0684863499
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Identifies the impact of Einstein's theories of relativity on the history of religion, citing his self-rejected invention of Lambda to cite God's metaphysical role in the universe and considering such topics as dark energy and dark matter.

A Most Elegant Equation

A Most Elegant Equation
Author: David Stipp
Publisher: Hachette UK
Total Pages: 240
Release: 2017-11-07
Genre: Mathematics
ISBN: 0465093787
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An award-winning science writer introduces us to mathematics using the extraordinary equation that unites five of mathematics' most important numbers Bertrand Russell wrote that mathematics can exalt "as surely as poetry." This is especially true of one equation: ei(pi) + 1 = 0, the brainchild of Leonhard Euler, the Mozart of mathematics. More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections. It ties together everything from basic arithmetic to compound interest, the circumference of a circle, trigonometry, calculus, and even infinity. In David Stipp's hands, Euler's identity formula becomes a contemplative stroll through the glories of mathematics. The result is an ode to this magical field.

The Miracle Equation

The Miracle Equation
Author: Hal Elrod
Publisher: Harmony
Total Pages: 273
Release: 2021-01-05
Genre: Self-Help
ISBN: 0593232305
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The bestselling author of The Miracle Morning shares the secret to unlocking your full potential—all day, every day. “A simple, proven formula for creating extraordinary results in your life.”—Lewis Howes, New York Times bestselling author of The School of Greatness Even after the incredible success of his book The Miracle Morning, Hal Elrod realized that he still had more to share with the world. What he had discovered was a timeless but overlooked formula for success. The world’s top achievers have used it for centuries. He used it to thrive against seemingly insurmountable odds, from overcoming life-threatening health challenges to near financial collapse. That formula is The Miracle Equation, and it couldn’t be any simpler: Unwavering Faith + Extraordinary Effort = Miracles By establishing and maintaining Unwavering Faith that you can achieve anything you desire, and then putting forth Extraordinary Effort until you do, you’ll create results beyond what you believe to be possible. In The Miracle Equation, you’ll learn how to • Replace fear with faith • Move from resistance to acceptance • Let go of negative emotions • Turn off your stress response • Overcome your limitations to unlock your limitless potential • Develop emotional invincibility • Grow from happiness, which is fleeting, to inner peace, which is lasting And with the Miracle Equation 30-Day Challenge to guide your way, you’ll create a step-by-step plan to actualize your miracles and become the person you need to be in order to succeed. No goal is out of reach! Praise for The Miracle Equation “The Miracle Equation isn’t just a book, it’s the formula that I myself have used to achieve greatness beyond what I ever believed was possible. Hal Elrod has taken the mystery out of miracles and gives you a simple, proven formula for creating extraordinary results in your life. Highly recommended.”—Lewis Howes, New York Times bestselling author of The School of Greatness "You're only two decisions away from achieving everything you want. And my friend, Hal Elrod, has simplified these two decisions into a simple equation for achieving results. Follow it, and your success is virtually guaranteed. If you want your biggest goals to move from possible, to probable, to inevitable, you better read The Miracle Equation."—Mel Robbins, bestselling author of The 5-Second Rule

The Cahn–Hilliard Equation: Recent Advances and Applications

The Cahn–Hilliard Equation: Recent Advances and Applications
Author: Alain Miranville
Publisher: SIAM
Total Pages: 216
Release: 2019-09-09
Genre: Mathematics
ISBN: 1611975921
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This is the first book to present a detailed discussion of both classical and recent results on the popular Cahn–Hilliard equation and some of its variants. The focus is on mathematical analysis of Cahn–Hilliard models, with an emphasis on thermodynamically relevant logarithmic nonlinear terms, for which several questions are still open. Initially proposed in view of applications to materials science, the Cahn–Hilliard equation is now applied in many other areas, including image processing, biology, ecology, astronomy, and chemistry. In particular, the author addresses applications to image inpainting and tumor growth. Many chapters include open problems and directions for future research. The Cahn-Hilliard Equation: Recent Advances and Applications is intended for graduate students and researchers in applied mathematics, especially those interested in phase separation models and their generalizations and applications to other fields. Materials scientists also will find this text of interest.

The Good Country Equation

The Good Country Equation
Author: Simon Anholt
Publisher: Berrett-Koehler Publishers
Total Pages: 272
Release: 2020-08-11
Genre: Political Science
ISBN: 1523089628
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“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.