The Future of Digital-Physical Interactions

The Future of Digital-Physical Interactions
Author: Siva Sathyanarayana Movva
Publisher: Cari Journals USA LLC
Total Pages: 131
Release: 2024-06-06
Genre: Technology & Engineering
ISBN: 9914978592

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TOPICS IN THE BOOK Development of Digital Twins for Urban Water Systems AI-Enhanced Data Visualization: Transforming Complex Data into Actionable Insights Global Positioning System Signal Verification through Correlation Function Distortion and Received Power Tracking Risk Management in Agile Al/Ml Projects: Identifying and Mitigating Data and Model Risks Addressing Challenges in Test Automation Adoption: A Study on Strategies for Overcoming Barriers to Seamless QA Integration

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

TouchIT

TouchIT
Author: Alan Dix
Publisher: Oxford University Press
Total Pages: 595
Release: 2022-07-28
Genre: Computers
ISBN: 0191028673

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Digital technology is fundamentally altering the world we live in, but can only be truly understood in relation to the physical world we all inhabit. The most successful future products and policies will be those that take this rich digital/physical ecology seriously. The physical world is increasingly filled with digital products to the extent that the boundaries of digital and physical reality become blurred. From mundane devices such as mobile phones and washing machines, to esoteric research including tangible computation and body implants, we continually bridge two worlds literally touching buttons and dials and simultaneously interacting with the digital systems that lie behind them. The connection between pure thought and abstract information is through solid keyboard and mouse; but likewise the material world of buildings, cars and running shoes is suffused with computation through sensors, displays and flashing LEDs. How do people understand this world and how can designers create usable hybrid physical-digital products? TouchIT brings together insights from human-computer interaction and industrial design, exploring these themes under four main headings: human body and mind; objects and things; space; and information and computation. In considering each, the authors look into the underlying physical processes, our human understanding of them, and then the way these inform and are informed by digital design. The end draws together the theoretical and practical implications of this for design, including practical advice, potential tools, and philosophical underpinnings.

Co-Production and Co-Creation

Co-Production and Co-Creation
Author: Taco Brandsen
Publisher: Routledge
Total Pages: 291
Release: 2018-03-15
Genre: Business & Economics
ISBN: 1351792563

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Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more of society’s capacities. In addition, it is seen as part of a more general drive to reinvigorate voluntary participation and strengthen social cohesion in an increasingly fragmented and individualized society. "Co-Production and Co-Creation: Engaging Citizens in Public Services" offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners. It addresses the topics with regard to co-production and co-creation and will be of interest to researchers, academics, policymakers, and students in the fields of public administration, business administration, economics, political science, public management, political science service management, sociology and voluntary sector studies.

Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era

Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era
Author: Surbhi Bhatia Khan
Publisher: Elsevier
Total Pages: 342
Release: 2023-07-22
Genre: Computers
ISBN: 0323999492

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Innovations in Artificial Intelligence and Human Computer Interaction in the Digital Era investigates the interaction and growing interdependency of the HCI and AI fields, which are not usually addressed in traditional approaches. Chapters explore how well AI can interact with users based on linguistics and user-centered design processes, especially with the advances of AI and the hype around many applications. Other sections investigate how HCI and AI can mutually benefit from a closer association and the how the AI community can improve their usage of HCI methods like “Wizard of Oz prototyping and “Thinking aloud protocols. Moreover, HCI can further augment human capabilities using new technologies. This book demonstrates how an interdisciplinary team of HCI and AI researchers can develop extraordinary applications, such as improved education systems, smart homes, smart healthcare and map Human Computer Interaction (HCI) for a multidisciplinary field that focuses on the design of computer technology and the interaction between users and computers in different domains. Presents fundamental concepts of both HCI and AI, addressing a multidisciplinary audience of researchers and engineers working on User Centered Design (UCD), User Interface (UI) design, and User Experience (UX) design Explores a broad range of case studies from across healthcare, industry, and education Investigates multiple strategies for designing and developing intelligent user interfaces to solve real-world problems Outlines research challenges and future directions for the intersection of AI and HCI

Next Generation Retail

Next Generation Retail
Author: Deborah Weinswig
Publisher: Kogan Page Publishers
Total Pages: 321
Release: 2023-02-03
Genre: Business & Economics
ISBN: 1398609625

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Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.

The Future of Art in a Postdigital Age

The Future of Art in a Postdigital Age
Author: Mel Alexenberg
Publisher: Intellect Books
Total Pages: 274
Release: 2011-04-27
Genre: Juvenile Nonfiction
ISBN: 1841505056

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In The Future of Art in a Postdigital Age, artist and educator Mel Alexenberg offers a vision of a postdigital future that reveals a paradigm shift from the Hellenistic to the Hebraic roots of Western culture. He ventures beyond the digital to explore postdigital perspectives rising from creative encounters among art, science, technology and human consciousness. The interrelationships between these perspectives demonstrate the confluence between postdigital art and the dynamic, Jewish structure of consciousness. Alexenberg’s pioneering artwork – a fusion of spiritual and technological realms – exemplifies the theoretical thesis of this investigation into interactive and collaborative forms that imaginatively envisages the vast potential of art in a postdigital future.

Human Interaction, Emerging Technologies and Future Applications IV

Human Interaction, Emerging Technologies and Future Applications IV
Author: Tareq Ahram
Publisher: Springer Nature
Total Pages: 709
Release: 2021-04-15
Genre: Technology & Engineering
ISBN: 3030740099

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This book reports on research and developments in human-technology interaction. A special emphasis is given to human-computer interaction, and its implementation for a wide range of purposes such as healthcare, manufacturing, transportation, and education, among others. The human aspects are analyzed in detail. Innovative studies related to human-centered design, wearable technologies, augmented, virtual and mixed reality simulation, as well as developments and applications of machine learning and AI for different purposes, represent the core of the book. Emerging issues in business, security, and infrastructure are also critically examined, thus offering a timely, scientifically-grounded, but also professionally-oriented snapshot of the current state of the field. The book is based on contributions presented at the 4th International Conference on Human Interaction and Emerging Technologies: Future Applications, IHIET-AI 2021, held on April 28-30, 2021, in Strasbourg, France. It offers a timely survey and a practice-oriented reference guide to researchers and professionals dealing with design and/or management of the new generation of service systems.

Processual Perspectives on the Co-Production Turn in Public Sector Organizations

Processual Perspectives on the Co-Production Turn in Public Sector Organizations
Author: Thomassen, Anja Overgaard
Publisher: IGI Global
Total Pages: 340
Release: 2020-12-11
Genre: Business & Economics
ISBN: 1799849767

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Existing research understands co-production as leading to shifts in roles of the public sector institutions and their staffs. The shift is seen in the way that a discursive use of the term service provision with embedded logics encompassing fiscal accountability, performance measurement, efficiency, and process regulation has changed towards discourses that embrace collaboration between the public sector front staff and the citizens, with the aim of developing legitimate and effective welfare services that are co-produced by means of active participation and distributed decision making. However, this change requires new approaches to the way in which the implementation of new practices and tools is executed in practice as studied and researched, and how the new practices and tools are understood and evaluated in organizations. Processual Perspectives on the Co-Production Turn in Public Sector Organizations is an essential reference book that examines, unfolds, and develops approaches to co-production and implementation as dynamic, processual, collaborative, sensemaking, and as requiring and resulting in capacity building and learning. Moreover, the book examines new approaches to engage citizens and public sector actors in collaborative and co-productive processes, especially with concern for new goals pertaining to sustainability, social equity, democratic legitimacy, etc. Covering topics that include knowledge management and collective leadership, the book presents perspectives on capacity building, learning, change, and evaluation in organizations and current research in different areas of the public sector. It is intended for public sector administrators and managers investigating the relevancy, approaches, and methods in co-production. Furthermore, it targets civil actors and welfare service users, leaders and managers of public organizations, researchers, academicians, and students in programs that include social welfare development, public administration, political science, and organizational development.