This Aesop's Fable has been re-imagined as part of a social venture project to raise money for literacy charities. DERT works with emerging designers to create unique, customized books. Each DERT book features the design and conceptual artwork created by graphic design students."The Fox and the Grapes" is one of Aesop's most popular fables that shows how people often ridicule or despise what they cannot get. It is better to show humility for one cannot have everything one desires.Aesop's Fables are a collection of stories credited to Aesop, a slave and storyteller who lived in ancient Greece from 620 - 560 BC. A keen observer of both animals and people, Aesop used the qualities and natural tendencies of animals to focus on human traits and wisdom within his stories. Each fable has an accompanying moral to be learned from the tale. Far from child-like moral lessons one would expect, these fables are also seen as clever jokes and witty one-liners that result in bite size pieces of wisdom for daily life.