The Digital Marketing Manifesto 2016

The Digital Marketing Manifesto 2016
Author: Naval Kumar
Publisher:
Total Pages: 208
Release: 2016-09-07
Genre:
ISBN: 9781530905102
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THE DIGITAL MARKETING MANIFESTOIn this 2016 Edition You Will Discover 117 Fill In The Blanks Money Making Blueprints, Strategies, and Worksheets, I have personally used for some big known brands in the world...Chapter 1: Reality CheckChapter 2: Paralysis By AnalysisChapter 3: Campaign Planning - Who (Team)Chapter 4: Campaign Planning - Who (Audience)Chapter 5: Campaign Planning - WhatChapter 6: Campaign Planning - WhenChapter 7: Campaign Planning - Where?Chapter 8: Campaign Planning - Why?Chapter 9: Campaign Planning - HowBonus Chapter 10: The Missed OpportunityBonus Chapter 11: Monetising The Missed OpportunityBonus Chapter 12: Myths About TrafficAlso included in this edition, the full Digital Marketing Playbook.FOREWORD I am Raymond Aaron, New York Times Best Selling Author of Chicken Soup for the Parent's Soul(tm). Over the last three decades, I have focused solely on helping people in all walks of life to create more success. I have shared the stage with former President Bill Clinton, Sir Richard Brandon, Donald Trump, Steve Wozniak, and many other world-class leaders and speakers. I have noticed a lot of Internet Marketing books fall into predominantly two categories. The first and most common are the "how to" guides, with heavy focus on information. These books are literary tour guides and (hopefully) help Internet marketers learn a few things within this niche. However, there also exists a much rarer kind of book. These are books written by the people who have real-life experience within this ever changing and growing industry. These books express passion, with a vision to share how to use the Internet to create long lasting clients. The Digital Marketing Manifesto 2016 is the real manual that teaches you how to adapt, implement, and profit. This book lays out a series of chronological blueprints, worksheets, and formulas in a systematic way for you to immediately implement a scalable, profitable, and future-proof Internet marketing campaign. In the ever-changing landscape of Internet Marketing, with multiple moving parts, every little decision and action has a knock-on effect. By following the blueprints in this book, you not only take care of the smallest to the biggest moving parts, but also add checks and balances for your entire marketing department by creating co-dependencies and accountabilities for everyone to adhere to. The Digital Marketing Manifesto 2016 is a must-read for all businesses and Internet marketers. The Digital Marketing Manifesto 2016 is the most clear, detailed blueprint connecting all Internet marketing channels to create the ultimate marketing campaigns. Read this book in its entirety, apply what you learn, and you'll see the results of what I believe to be the most elaborate and comprehensive strategies I have ever seen. I have a confession to make. I am not only Naval's close friend, but I am also one of Naval's biggest raving fans. He is a prolific writer, and I still rave about him during my keynote speeches in front of thousands of people for finishing his first Award Winning Book How To Fire Your Boss In 10 Weeks. Raymond Aaron New York Times Best Selling Author of Chicken Soup for the Parent's Soul(tm)

Marketing for Ceos

Marketing for Ceos
Author: Ben Legg
Publisher:
Total Pages: 148
Release: 2016-04-11
Genre:
ISBN: 9780692669297
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Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.

Digital Sense

Digital Sense
Author: Travis Wright
Publisher: John Wiley & Sons
Total Pages: 308
Release: 2017-01-06
Genre: Business & Economics
ISBN: 1119291747
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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

The Media Manifesto

The Media Manifesto
Author: Natalie Fenton
Publisher: John Wiley & Sons
Total Pages: 79
Release: 2020-08-04
Genre: Social Science
ISBN: 1509538070
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Our media systems are in crisis. Run by unaccountable corporations and dominated by agendas and algorithms that are shrouded in mystery, these formerly trusted sources of information and entertainment have lost their way. As consumers, we have plenty of choice, but as citizens we have an abundance of misinformation and misrepresentation. In this incisive manifesto, four prominent media scholars and activists put forth a roadmap for radical reform of concentrated media power. They argue that we should put media justice, economic democracy and social equality at the heart of our scholarship and our campaigning. The Media Manifesto delivers a sharp analysis of our communications crisis and a passionate call for urgent change. It provides resources of hope for media reform movements across the globe.

Digital Marketing

Digital Marketing
Author: Alan Charlesworth
Publisher: Routledge
Total Pages: 383
Release: 2018-02-02
Genre: Business & Economics
ISBN: 1351707647
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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the book means that it will be equally useful in both training and self-learning scenarios. After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. A key aspect to this digital marketing book is the use of a number of bespoke case studies that are designed to make clear how the impact of each online application varies between organizations and markets. For each section of every chapter there is a case study question that is pertinent to that subject - though readers are welcome to switch case studies for each question if they so wish, or even substitute their own organization. This makes the book an excellent text for work-based learning programmes such as Degree Apprenticeships. As the subject has evolved in recent years, so too has the structure of the third edition of this book. The book is now in two distinct parts. Part I considers the environment in which digital marketing is practised, digital buyer behaviour and has a chapter that includes sections covering strategic digital issues such as content marketing, attribution, influencers and digital marketing objectives. Part II replicates the successful structure of the first two editions of the book by having chapters devoted to the key elements of operational digital marketing. Essential updates made necessary by both technology and consumer behaviour are made to all elements, but specifically to programmatic advertising and marketing on social media. There is also the addition of a chapter devoted to e-metrics and online analytics. Online support and subject updates that both complement and enhance each chapter’s content can be found on the author’s website at AlanCharlesworth.com/DigitalMarketing.

Goodbye iSlave

Goodbye iSlave
Author: Jack Linchuan Qiu
Publisher: University of Illinois Press
Total Pages: 310
Release: 2017-09-28
Genre: Business & Economics
ISBN: 0252099060
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Welcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls. Gathered into mammoth factory complexes and terrified into obedience, these workers feed the world's addiction to iPhones and other commodities--a generation of iSlaves trapped in a global economic system that relies upon and studiously ignores their oppression. Focusing on the alliance between Apple and the notorious Taiwanese manufacturer Foxconn, Jack Linchuan Qiu examines how corporations and governments everywhere collude to build systems of domination, exploitation, and alienation. His interviews, news analysis, and first-hand observation show the circumstances faced by Foxconn workers--circumstances with vivid parallels in the Atlantic slave trade. Ironically, the fanatic consumption of digital media also creates compulsive free labor that constitutes a form of bondage for the user. Arguing as a digital abolitionist, Qiu draws inspiration from transborder activist groups and incidents of grassroots resistance to make a passionate plea aimed at uniting--and liberating--the forgotten workers who make our twenty-first-century lives possible.

The Mortgage Marketing Manifesto

The Mortgage Marketing Manifesto
Author: Andrew Pawlak
Publisher: Createspace Independent Publishing Platform
Total Pages: 326
Release: 2016-09-20
Genre:
ISBN: 9781537419978
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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7

Social Media Communication

Social Media Communication
Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
Total Pages: 396
Release: 2017-07-06
Genre: Social Science
ISBN: 1315388138
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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

High Impact Marketing Manifesto

High Impact Marketing Manifesto
Author: Mike Capuzzi
Publisher:
Total Pages:
Release: 2019-10
Genre:
ISBN: 9781732512788
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The History Manifesto

The History Manifesto
Author: Jo Guldi
Publisher: Cambridge University Press
Total Pages: 177
Release: 2014-10-02
Genre: Political Science
ISBN: 1316165256
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How should historians speak truth to power – and why does it matter? Why is five hundred years better than five months or five years as a planning horizon? And why is history – especially long-term history – so essential to understanding the multiple pasts which gave rise to our conflicted present? The History Manifesto is a call to arms to historians and everyone interested in the role of history in contemporary society. Leading historians Jo Guldi and David Armitage identify a recent shift back to longer-term narratives, following many decades of increasing specialisation, which they argue is vital for the future of historical scholarship and how it is communicated. This provocative and thoughtful book makes an important intervention in the debate about the role of history and the humanities in a digital age. It will provoke discussion among policymakers, activists and entrepreneurs as well as ordinary listeners, viewers, readers, students and teachers. This title is also available as Open Access.