The D2C Revolution in Fashion Industry

The D2C Revolution in Fashion Industry
Author: Amaya Gupta
Publisher: Abhishek Publications
Total Pages: 133
Release: 2024-01-01
Genre: Business & Economics
ISBN: 9356525366

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The D2C Revolution in the Fashion Industry explores the transformative shift in the fashion world as brands increasingly embrace the direct-to-consumer (D2C) model. This insightful book delves into how cutting-edge technologies, social media, and changing consumer preferences are enabling fashion brands to bypass traditional retail channels, connect directly with customers, and offer personalized experiences. By analyzing successful case studies and providing expert commentary, the book highlights the benefits and challenges of the D2C approach, offering a comprehensive guide for fashion entrepreneurs and industry professionals looking to thrive in this rapidly evolving landscape.

Fashion Industry 2030

Fashion Industry 2030
Author: Francesca Romana Rinaldi
Publisher: Egea Spa - Bocconi University Press
Total Pages: 0
Release: 2019-12
Genre: Clothing trade
ISBN: 9788885486959

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Some key data about the future of the fashion industry highlight the need for immediate action. The increase of clothing consumption will generate an increase in the use of resources and generation of waste. On the other hand, the demand of LOHAS (Lifestyle of Health & Sustainability) consumers is increasing, also in luxury. The book will be investigating the key drivers that are reshaping the fashion industry towards the 4th Industrial Revolution, including traceability and transparency, circularity, collaborative consumption, new technologies, fair trade, B-corporations. The Author supports the thesis that the most innovative business models in the fashion sector will be based on a value proposition that integrates ethics, aesthetics and innovation, offering product customization, planning the activities for consumer's participation in the company's operations, digitalization, and use of technology in order to optimize the processes along the value chain.

Fashion Industry

Fashion Industry
Author: Riccardo Beltramo
Publisher: BoD – Books on Demand
Total Pages: 116
Release: 2020-02-05
Genre: Technology & Engineering
ISBN: 1789841194

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Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?

Pioneering New Perspectives in the Fashion Industry

Pioneering New Perspectives in the Fashion Industry
Author: Elaine L Ritch
Publisher: Emerald Group Publishing
Total Pages: 258
Release: 2023-05-18
Genre: Business & Economics
ISBN: 180382347X

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Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.

The Business of Fashion

The Business of Fashion
Author: Leslie Davis Burns
Publisher: Fairchild Books
Total Pages: 366
Release: 2016
Genre: Clothing trade
ISBN: 9781501315244

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"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--

Adoption of the "see Now Buy Now" Business Model in the Fashion Industry

Adoption of the
Author: Jennifer Kyungeun Lee
Publisher:
Total Pages:
Release: 2018
Genre: Luxury goods
ISBN:

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"The Stella & Co. is a globally renowned designer and women's luxury apparel company that was established in 1992 and is currently based in New York City. There are two private labels directly owned and operated by the company, The Stella and The S, both of which are currently globally distributed through independent boutiques in fashion capitals such as New York City, Milan, and Paris. To ensure lower production costs without sacrificing product quality, the company has been dependent on its global supply chain partners to manufacture their products. Since 2012, the company has presented their collection via ready-to-wear runway shows, because 60 percent of wholesale orders are placed during the market weeks held right after the shows. Starting in 2016, the "see now buy now" business model, requiring immediate delivery after the runway show, began gaining popularity. The model has already been adopted by major luxury fashion brands such as Ralph Lauren, Tom Ford, and Burberry. Currently, there are increasing numbers of fashion brands fully or partially adopting this model and The Stella has been under pressure from consumers to adopt this new model. Before adopting the "see now buy now" business model as a new venture of the company, The Stella must consider several issues, such as their heavy emphasis on wholesaling, their lack of mobile-commerce infrastructure, and their non-vertically integrated supply chain system. Now, The Stella has to make a decision on how best to react. How should the company respond to the market to create more positive responses from buyers towards the brands and to achieve larger sale volumes in future seasons?."--Bloomsbury Publishing.

Fashion Business and Digital Transformation

Fashion Business and Digital Transformation
Author: Charlene Gallery
Publisher: Taylor & Francis
Total Pages: 256
Release: 2024-06-28
Genre: Business & Economics
ISBN: 1040037178

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Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

The Dirty Side of the Garment Industry

The Dirty Side of the Garment Industry
Author: Nikolay Anguelov
Publisher: CRC Press
Total Pages: 226
Release: 2015-09-04
Genre: Business & Economics
ISBN: 1498712231

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When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen

The End of Fashion

The End of Fashion
Author: Teri Agins
Publisher: Harper Collins
Total Pages: 823
Release: 2010-10-12
Genre: Business & Economics
ISBN: 0062037501

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A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

The Art of Digital Marketing for Fashion and Luxury Brands

The Art of Digital Marketing for Fashion and Luxury Brands
Author: Wilson Ozuem
Publisher: Springer Nature
Total Pages: 471
Release: 2021-07-17
Genre: Business & Economics
ISBN: 303070324X

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.