The Construction of Menstrual Product Advertisements from a Feminist Perspective, a Study of Content and Processes

The Construction of Menstrual Product Advertisements from a Feminist Perspective, a Study of Content and Processes
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Release: 1907
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This project was designed to follow five years of ongoing research pertaining to the study of the portrayal of women in menstrual product advertising. Previous research has concluded that most menstrual product advertisements portray women negatively. The purpose of this study was to evaluate if women could suggest the contents for menstrual product advertisements that affirmed women and menstruation. Focus groups with five participants were used as the primary method of research. During focus group discussions, women were reminded that the goal of advertising is to sell the product. The findings of the study indicate that women can suggest ideas for menstrual product advertisements that affirm women and menstruation. The women in the focus groups would like to see truthful and responsible advertisements that contain a lifelike representation of women. The information that the women deemed to be necessary in order to accomplish this goal included: factual information about the product and its usage, honest information depicting how menstruation is actually experienced, the inclusion of men in the advertisements actively participating in the menstrual experience, as well as the portrayal of lifelike women whose femininity is not threatened by menstruation. Ultimately, by providing ideas and justification for these propositions for advertisements that portray women--and the very essence of what makes a women--in a positive light, we may have embarked on the first step toward breaking down the negative effects of patriarchy and the way women are viewed in society.

The Palgrave Handbook of Critical Menstruation Studies

The Palgrave Handbook of Critical Menstruation Studies
Author: Chris Bobel
Publisher: Springer Nature
Total Pages: 1041
Release: 2020-07-24
Genre: Social Science
ISBN: 9811506140

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This open access handbook, the first of its kind, provides a comprehensive and carefully curated multidisciplinary and genre-spanning view of the state of the field of Critical Menstruation Studies, opening up new directions in research and advocacy. It is animated by the central question: ‘“what new lines of inquiry are possible when we center our attention on menstrual health and politics across the life course?” The chapters—diverse in content, form and perspective—establish Critical Menstruation Studies as a potent lens that reveals, complicates and unpacks inequalities across biological, social, cultural and historical dimensions. This handbook is an unmatched resource for researchers, policy makers, practitioners, and activists new to and already familiar with the field as it rapidly develops and expands.

Feminist Perspectives on Advertising

Feminist Perspectives on Advertising
Author: Kim Golombisky
Publisher: Rowman & Littlefield
Total Pages: 397
Release: 2018-11-29
Genre: Language Arts & Disciplines
ISBN: 1498528333

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This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.

New Blood

New Blood
Author: Chris Bobel
Publisher: Rutgers University Press
Total Pages: 261
Release: 2010
Genre: Health & Fitness
ISBN: 0813547547

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"Chris Bobel is a careful ethnographer, respectful of research participants, and while she clearly takes a stand on menstrual activism, she handily defends her proposition that feminism is `finding its balance between reliving its past and creating its future.' Bobel's work, which includes incisive analysis of how third-wave, activists incorporate and update tactics and strategies of the second wave, will be a welcome addition to the scholarship of feminism." Elizabeth Kissling, author of Capitalizing on the Curse: The Business of Menstruation --