The Construction of Menstrual Product Advertisements from a Feminist Perspective, a Study of Content and Processes

The Construction of Menstrual Product Advertisements from a Feminist Perspective, a Study of Content and Processes
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Release: 1907
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This project was designed to follow five years of ongoing research pertaining to the study of the portrayal of women in menstrual product advertising. Previous research has concluded that most menstrual product advertisements portray women negatively. The purpose of this study was to evaluate if women could suggest the contents for menstrual product advertisements that affirmed women and menstruation. Focus groups with five participants were used as the primary method of research. During focus group discussions, women were reminded that the goal of advertising is to sell the product. The findings of the study indicate that women can suggest ideas for menstrual product advertisements that affirm women and menstruation. The women in the focus groups would like to see truthful and responsible advertisements that contain a lifelike representation of women. The information that the women deemed to be necessary in order to accomplish this goal included: factual information about the product and its usage, honest information depicting how menstruation is actually experienced, the inclusion of men in the advertisements actively participating in the menstrual experience, as well as the portrayal of lifelike women whose femininity is not threatened by menstruation. Ultimately, by providing ideas and justification for these propositions for advertisements that portray women--and the very essence of what makes a women--in a positive light, we may have embarked on the first step toward breaking down the negative effects of patriarchy and the way women are viewed in society.

The Palgrave Handbook of Critical Menstruation Studies

The Palgrave Handbook of Critical Menstruation Studies
Author: Chris Bobel
Publisher: Springer Nature
Total Pages: 1041
Release: 2020-07-24
Genre: Social Science
ISBN: 9811506140

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This open access handbook, the first of its kind, provides a comprehensive and carefully curated multidisciplinary and genre-spanning view of the state of the field of Critical Menstruation Studies, opening up new directions in research and advocacy. It is animated by the central question: ‘“what new lines of inquiry are possible when we center our attention on menstrual health and politics across the life course?” The chapters—diverse in content, form and perspective—establish Critical Menstruation Studies as a potent lens that reveals, complicates and unpacks inequalities across biological, social, cultural and historical dimensions. This handbook is an unmatched resource for researchers, policy makers, practitioners, and activists new to and already familiar with the field as it rapidly develops and expands.

New Blood

New Blood
Author: Chris Bobel
Publisher: Rutgers University Press
Total Pages: 261
Release: 2010
Genre: Health & Fitness
ISBN: 0813547547

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"Chris Bobel is a careful ethnographer, respectful of research participants, and while she clearly takes a stand on menstrual activism, she handily defends her proposition that feminism is `finding its balance between reliving its past and creating its future.' Bobel's work, which includes incisive analysis of how third-wave, activists incorporate and update tactics and strategies of the second wave, will be a welcome addition to the scholarship of feminism." Elizabeth Kissling, author of Capitalizing on the Curse: The Business of Menstruation --

Feminist Perspectives on Building a Better Psychological Science of Gender

Feminist Perspectives on Building a Better Psychological Science of Gender
Author: Tomi-Ann Roberts
Publisher: Springer
Total Pages: 393
Release: 2016-10-15
Genre: Psychology
ISBN: 3319321412

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This timely and thought-provoking collection explores the ways in which psychological science interacts with and addresses gender across varied subdisciplines in the field, from a feminist viewpoint. A particular aim of this volume is to move the conversation of gender in psychology beyond a difference-only paradigm. Veteran and emerging feminist scholars survey the handling of sex and gender issues across psychology, and describe how feminist perspectives and methodologies can and should be applied to enhance the field itself, but also in the service of social justice in the various cultures of corporations, academia, and the global stage. Contributions span theoretical advances, latest empirical findings, and real-world advocacy, with instructive and illuminating first-person accounts detailing challenges and rewards of feminist scholarship and practice in psychology. Throughout the volume, chapters document a dynamic field in its evolution from the traditional, two-dimensional study of gender-based differences to concerted multidisciplinary approaches, to cutting edge feminist theoretical and methodological advances such as intersectionality to understand gender in context. The volume is divided into three distinct sections. The first covers current theory and research in psychological science that considers gender beyond a difference-only paradigm. Then, leading feminist scholars reflect upon their own experiences in their respective subdisciplines. Finally, the third section explores innovative best practices and applications for feminist psychological science. Highlights of the coverage: • Beyond difference: Gender as a quality of social settings. • Adventures in feminist health psychology: Teaching about and conducting feminist psychological science. • Mind the thigh gap? Bringing feminist psychological science to the masses. • Feminist psychologists and institutional change in universities. With its stimulating compilation of theories, research, and applications, Feminist Perspectives On Building A Better Psychological Science of Gender is one of the most forward-thinking and innovative treatments of the field in recent years. It is a significant and important text for all psychologists, women’s and gender studies specialists, social science researchers, and all those interested in using evidence-based psychological science to create a more just and equitable world.

Under Wraps

Under Wraps
Author: Sharra Louise Vostral
Publisher: Lexington Books
Total Pages: 206
Release: 2008
Genre: Feminine hygiene products
ISBN: 9780739113851

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Menstruation provides one of the few shared bodily functions that most women will experience during their lifetimes. Yet, these experiences are anything but common. In the United States, for the better part of the twentieth century, menstruation went hand-in-glove with menstrual hygiene. But how and why did this occur? This book looks at the social history of menstrual hygiene by examining it as a technology. In doing so, the lens of technology provides a way to think about menstrual artifacts, how the artifacts are used, and how women gained the knowledge and skills to use them. As technological users, women developed great savvy in manipulating belts, pins, and pads, and using tampons to effectively mask their entire menstrual period. This masking is a form of passing, though it is not often thought of in that way. By using a technology of passing, a woman might pass temporarily as a non-bleeder, which could help her perform her work duties and not get fired or maintain social engagements like swimming at a summer party and not be marked as having her period. How women use technologies of passing, and the resulting politics of secrecy, are a part of women's history that has remained under wraps.

The Managed Body

The Managed Body
Author: Chris Bobel
Publisher: Springer
Total Pages: 364
Release: 2018-10-19
Genre: Social Science
ISBN: 3319894145

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The Managed Body productively complicates ‘menstrual hygiene management’ (MHM)—a growing social movement to support menstruating girls in the Global South. Bobel offers an invested critique of the complicated discourses of MHM including its conceptual and practical links with the Water, Sanitation and Hygiene (WASH) development sector, human rights and ‘the girling of development.’ Drawing on analysis of in-depth interviews, participant observations and the digital materials of NGOs and social businesses, Bobel shows how MHM frames problems and solutions to capture attention and direct resources to this highly-tabooed topic. She asserts that MHM organizations often inadvertently rely upon weak evidence and spectacularized representations to make the claim of a ‘hygienic crisis’ that authorizes rescue. And, she argues, the largely product-based solutions that follow fail to challenge the social construction of the menstrual body as dirty and in need of concealment. While cast as fundamental to preserving girls’ dignity, MHM prioritizes ‘technological fixes’ that teach girls to discipline their developing bodies vis a vis consumer culture, a move that actually accommodates more than it resists the core problem of menstrual stigma.