The Complete E-Commerce Book

The Complete E-Commerce Book
Author: Janice Reynolds
Publisher: CRC Press
Total Pages: 374
Release: 2004-03-30
Genre: Computers
ISBN: 1482295660

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The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

The E-Commerce Book

The E-Commerce Book
Author: Alexander Graf
Publisher:
Total Pages: 460
Release: 2016-08-15
Genre:
ISBN: 9781536937800

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This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!

The E-Commerce Book

The E-Commerce Book
Author: Steffano Korper
Publisher: Elsevier
Total Pages: 263
Release: 2000-10-24
Genre: Computers
ISBN: 008051880X

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New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover * Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover

Introduction to E-commerce

Introduction to E-commerce
Author: Jeffrey F. Rayport
Publisher:
Total Pages: 516
Release: 2003
Genre: Commerce électronique
ISBN: 9780071232661

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A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.

Effortless E-Commerce with PHP and MySQL

Effortless E-Commerce with PHP and MySQL
Author: Larry Ullman
Publisher: Pearson Education
Total Pages: 696
Release: 2010-10-21
Genre: Computers
ISBN: 0321678826

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In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).

The E-commerce Question and Answer Book

The E-commerce Question and Answer Book
Author: Anita Rosen
Publisher: Amacom Books
Total Pages: 246
Release: 2002
Genre: Business & Economics
ISBN: 9780814471548

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This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

E-Commerce Power

E-Commerce Power
Author: Jason G. Miles
Publisher: Morgan James Publishing
Total Pages: 262
Release: 2021-01-05
Genre: Business & Economics
ISBN: 1631950592

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An online marketing expert shares practical steps for starting and scaling your e-commerce brand—plus interviews with successful online entrepreneurs. In the age of Amazon, e-commerce is the name of the game. And over the past few years, the shift to online shopping has radically accelerated. If you don’t have an e-commerce business yet, it’s time to start one! If you already have one, it’s time to scale up. E-Commerce Power teaches you how to harness the power of the niche brand model. It is filled with useful knowledge and practical tips such as proven online marketing methods, management and goal-setting techniques, and advice on developing new products from brainstorm to launch and beyond. Plus informative interviews with entrepreneurs, including: Mike Brown, Death Wish Coffee Zac Martin, Yellow Hammer Tools Alex Shirley-Smith, Tentsile Lisa and Jared Madsen, Madsen Cycles Ashley Turner, Farmbox Direct Cinnamon Miles, Pixie Faire Daniel Leake, Catfish Sumo Atulya Bingham, The Mud Home

The Complete E-Commerce Book

The Complete E-Commerce Book
Author: Janice Reynolds
Publisher: CRC Press
Total Pages:
Release: 2017-06-29
Genre:
ISBN: 9781138412422

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'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Electronic Commerce

Electronic Commerce
Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
Total Pages: 0
Release: 2009
Genre: Electronic commerce
ISBN: 9781616100292

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This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Introduction to E-commerce

Introduction to E-commerce
Author: Efraim Turban
Publisher:
Total Pages: 580
Release: 2003
Genre: Electronic commerce
ISBN:

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For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.