The CEO's Boss

The CEO's Boss
Author: William M. Klepper
Publisher: Columbia University Press
Total Pages: 297
Release: 2019-01-08
Genre: Business & Economics
ISBN: 0231547307
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The CEO’s Boss, originally published in 2010, is the definitive guide to a productive working relationship between corporate boards and CEOs. Speaking to an era when company directors must monitor the actions and day-to-day operations of their CEO, William M. Klepper offers eight essential lessons to help boards operate more effectively in this bold and independent role. Since the publication of the first edition, Klepper has continued to develop and apply its lessons for a variety of businesses and settings. In this second edition, Klepper renews the paradigm set forth in the first, with new case studies of companies such as Wells Fargo, BP, Hewlett-Packard, and Proctor & Gamble. Giving directors, executives, investors, and stakeholders the tools to make crucial relationships work, Klepper details the best techniques for selecting the right CEO, establishing a working relationship, and giving effective feedback. He affirms the importance of the social contract between directors and their CEOs, encourages directors to embrace their independence, and teaches executives to value tough love. He revisits the first edition’s case studies and derives new insights from how these companies followed—or failed to heed—the book’s precepts. He also takes a close look at the predictions he made almost ten years ago, providing new forecasts and integrating core knowledge to ensure that The CEO’s Boss remains essential in our ever-changing business landscape.

The CEO Test

The CEO Test
Author: Adam Bryant
Publisher: Harvard Business Press
Total Pages: 157
Release: 2021-03-02
Genre: Business & Economics
ISBN: 1633699528
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Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.

The CEO's Guide to Marketing

The CEO's Guide to Marketing
Author: Lonny Kocina
Publisher: Greenleaf Book Group
Total Pages: 246
Release: 2017-10-24
Genre: Business & Economics
ISBN: 0999069314
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This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

What the CEO Wants You to Know

What the CEO Wants You to Know
Author: Ram Charan
Publisher: Crown
Total Pages: 146
Release: 2001
Genre: Corporations
ISBN: 0609608398
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A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.

CEO: 7 Secrets To Unleash Your Inner Boss And Start Building Your Million Dollar Future Today

CEO: 7 Secrets To Unleash Your Inner Boss And Start Building Your Million Dollar Future Today
Author: Jeremy McGilvrey
Publisher: Jeremy McGilvrey
Total Pages: 102
Release: 2020-02-19
Genre: Self-Help
ISBN: 0578618737
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You will not become rich on the outside until you become rich on the inside. “Your future self is begging you to read this book.” ~Tatyana Moshchenkov, Mompreneur “Jeremy’s ability to tell stories that paint pictures in your mind about how to achieve success is second to none.” ~Peter Beshay, CEO Here’s the bad news: Most people would rather pick up a beer than a book. They’d rather party than plan. They’d rather be entertained than be educated. Most people don’t set goals, and that’s why they work for people who do. Here’s the good news: You’re not like most people. That’s why you picked this book. That’s why you never trade what you want most – for what you want now. And that’s why you’re in pursuit of discovering how to create the best version of yourself possible. Jeremy McGilvrey is a Harvard-educated No. 1 bestselling author. When he’s not studying neuroscience or epigenetics, he’s helping business owners take their companies from brick-and-mortar to click-and-order by leveraging the massive power of the Internet. If you’re on the fence about reading this book, let me ask: when you were a child, what did you want to be when you grew up? Are you who that child wanted you to become? If not, you need to start believing in yourself and your dreams again. This book will show you scientifically proven and action-based strategies so you can do just that: believe in yourself and become who you were meant to be.

The New Secrets of CEOs

The New Secrets of CEOs
Author: Steve Tappin
Publisher: Nicholas Brealey
Total Pages: 332
Release: 2010-12-07
Genre: Business & Economics
ISBN: 1473645069
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Steve Tappin and Andrew Cave interview more than two hundred of the world's top CEOs to discover what matters to them, how they run their businesses today, and how they expect their leadership to change in the future. Tappin and Cave offer a glimpse into the business worlds and personal lives of some of the most influential people today.

How to Become CEO

How to Become CEO
Author: Jeffrey J. Fox
Publisher: Hachette Books
Total Pages: 115
Release: 2001-09-01
Genre: Business & Economics
ISBN: 0786871059
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Vision, persistence, integrity, and respect for everyone in the workplace--these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.

Boss Talk

Boss Talk
Author: Wall Street Journal
Publisher: Random House
Total Pages: 144
Release: 2002-02-06
Genre: Business & Economics
ISBN: 1588362191
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Timeless and effective business lessons from twenty-one top CEOs Every business leader—from manager to entrepreneur—wants to know the ideas that motivate and inspire the world’s most successful CEOs. Boss Talk presents twenty-one CEOs who give expert advice on issues important to today’s businessperson. The topics include: •Motivating Your Employees •Managing Growth •Building a Brand •Learning from the New Economy •Trendspotting •Beating the Competition •Leading a Successful Turnaround or Transition Here’s what some bosses are talking about: “You have to get rewarded in the soul and in the wallet. The money isn’t enough, but a plaque isn’t enough either.” —Jack Welch, General Electric Co. “Lead by example. If you do that as CEO, your style will filter down through your team.” —John Chambers, Cisco Systems “We do a lot of quantitative stuff. But coupled with that is having an employee staff and culture that is inherently interested in what we do.” —Tom Freston, MTV Networks “Surround yourself with people you trust. You can’t run a business over a certain size and sign off on everything.” —Emily Woods, J.Crew

Being Boss

Being Boss
Author: Emily Thompson
Publisher: Running Press Adult
Total Pages: 319
Release: 2018-04-10
Genre: Self-Help
ISBN: 0762490454
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From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.

Bringing Up the Boss

Bringing Up the Boss
Author: Rachel Pacheco
Publisher: BenBella Books
Total Pages: 262
Release: 2021-08-10
Genre: Business & Economics
ISBN: 1953295401
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AXIOM BUSINESS BOOK AWARD SILVER MEDALIST — HUMAN RESCOURCES / EMPLOYEE TRAINING Managing is hard. Managing for the first time is even harder. First-timers want to quickly learn what it takes to be a successful manager—like they learned how to code, how to design, how to sell—and put those learnings into practice. But what does it mean to manage, and how do you teach someone to be a good manager? Enter Rachel Pacheco, an expert at helping start-ups solve their management and culture challenges. Pacheco, a former chief people officer and founding team executive at multiple start-ups, conducts research on management and works with CEOs and their managers to build the skills necessary to navigate a rapidly scaling organization. In Bringing Up the Boss: Practical Lessons for New Managers, you’ll learn how to give effective feedback, how to motivate your team members, and how to hire and fire well, among many other critical management skills. You’ll also learn what it means to manage yourself in this new role, and how to navigate the often awkward and sometimes challenging situations that arise in this new position. Pacheco shares what makes a manager great, along with anecdotes, research, tools, and how-to's that help overwhelmed employees become expert managers fast.