The Category Management Handbook
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Author | : Andrea Cordell |
Publisher | : Routledge |
Total Pages | : 190 |
Release | : 2018-04-27 |
Genre | : Business & Economics |
ISBN | : 1351239562 |
Download The Category Management Handbook Book in PDF, Epub and Kindle
Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently creating and delivering value-adding strategies that change the value proposition from supply chains. The aim of category management is to find long-term breakthrough strategies that help lift an organisation’s commercial performance to a new level. Because of its strategic long-term orientation and complex execution, category management has long been the preserve of commercial consulting companies – in effect a ‘black box’ toolkit shrouded in expensive methodologies. This practical handbook lifts the lid on category management by providing readers with a step-by-step process and established toolkit that allows them a ‘do-it-yourself’ approach. Each activity is presented as a simple tool or technique for practitioners to apply to their own organisations. To support each activity, easy-to- use templates and checklists have been provided, together with simple but practical hints and tips for implementation. This handbook is a ‘must read’ for all procurement and supplychain managers looking to find significant improvements in their organisations. Its practical approach cuts through long-winded consultant-speak and provides an easy-to-use practical toolkit for everyday application.
Author | : ACNielsen |
Publisher | : John Wiley & Sons |
Total Pages | : 373 |
Release | : 2014-06-09 |
Genre | : Business & Economics |
ISBN | : 0471703591 |
Download Consumer-Centric Category Management Book in PDF, Epub and Kindle
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Author | : Alexander Hübner |
Publisher | : Springer Science & Business Media |
Total Pages | : 172 |
Release | : 2011-08-30 |
Genre | : Business & Economics |
ISBN | : 3642224776 |
Download Retail Category Management Book in PDF, Epub and Kindle
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Author | : Andrea Cordell |
Publisher | : Routledge |
Total Pages | : 202 |
Release | : 2019-04-26 |
Genre | : Business & Economics |
ISBN | : 1351239481 |
Download The Procurement Models Handbook Book in PDF, Epub and Kindle
Building from the previous two successful editions, The Procurement Models Handbook is an essential resource for everyone working in the procurement profession, including those selling directly to it. The authors provide the reader with a useful guide to the business models most frequently applied in the procurement and supply chain arena. Procurement and supply chain management are two of the highest contributors to corporate success in the modern world. This third edition is a new revised international version with additional tools that reflect the value of procurement in our globally-connected world. The authors have included over 50 well-established strategic and operational models that have a proven track record of delivering value over years of practice. Each model is presented pictorially, with explanatory commentary on its practical application to support. These models are designed to save unnecessary cost and deliver significant benefits for their user and have been carefully selected by the authors based on their originality and usefulness for practical application in the context of procurement and the supply chain. The Procurement Models Handbook is an invaluable and enduring source of reference for practitioners and business managers, as well as an essential learning support for business and procurement students.
Author | : Jonathan O'Brien |
Publisher | : |
Total Pages | : 0 |
Release | : 2015 |
Genre | : BUSINESS & ECONOMICS |
ISBN | : 9780749472306 |
Download Category Management in Purchasing Book in PDF, Epub and Kindle
Category Management in Purchasing is a comprehensive guide to strategic category management, providing a step-by-step guide to its implementation and use. This book provides the necessary tools, techniques and applications that will enable the reader to implement this cost saving purchasing method. The 3rd edition of Category Management in Purchasing has been rigorously updated to reflect the latest thinking in the field. Jonathan O'Brien shows how a strategic approach needs to work effectively together with other approaches, such as Supplier Relationship Management. He has added important sections on governance, included more supplier and supply chain tools, and introduced a pragmatic route for smaller businesses or those who need step-by-step advice.The book provides case studies of real companies, including: IKEA, The Body Shop, NHS, Heinz, Cardiff Council, and GlaxoSmithKline.
Author | : Erik Stavrand |
Publisher | : |
Total Pages | : |
Release | : 2022-04-22 |
Genre | : |
ISBN | : 9780996531641 |
Download Global Category Manager's Handbook Book in PDF, Epub and Kindle
Be the CEO of your category!Are you a new procurement or category manager wanting to learn an overall framework for developing and implementing category strategies that stakeholders will embrace? Or an experienced procurement professional wanting to learn where you can improve your approach and raise your category strategy development and implementation to the next level? Are you a forward-looking procurement leader needing a playbook focused on coaching your team?
Author | : Simões, Dora |
Publisher | : IGI Global |
Total Pages | : 304 |
Release | : 2018-07-20 |
Genre | : Business & Economics |
ISBN | : 1522557644 |
Download Smart Marketing With the Internet of Things Book in PDF, Epub and Kindle
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Author | : Dr.Gregory C. McLaughlin |
Publisher | : CRC Press |
Total Pages | : 264 |
Release | : 2017-08-02 |
Genre | : Business & Economics |
ISBN | : 1498725724 |
Download Innovation Project Management Handbook Book in PDF, Epub and Kindle
Innovation Project Management Handbook provides organizational leaders and decision-makers with a cadre of agile, disciplined, and transformational tools and processes for improving innovation opportunity outcomes and achieving sustained innovation project success. The authors introduce new tools and processes developed over their decades of work i
Author | : Frank Booty |
Publisher | : Routledge |
Total Pages | : 457 |
Release | : 2009-04-09 |
Genre | : Technology & Engineering |
ISBN | : 1136440070 |
Download Facilities Management Handbook Book in PDF, Epub and Kindle
Now in this fourth edition, the Facilities Management Handbook has been fully updated from the acclaimed previous editions, continuing its status as an invaluable resource to those working in facilities management, whether just starting out or as seasoned campaigners and practitioners. Information is presented in a clear and logical way, offering easy-to-find advice and best practice information that’s essential in guaranteeing the safe, efficient and cost-effective running of any facilities function. Many sections have been completely revised, such as the chapters on complying with health and safety and property law. Other information on workplace facilities has been brought completely up to date in line with legal compliance and strategic policies to create a reliable and accurate overview of the role of today’s facilities manager. This up-to-date and revised handbook will be a key guide for the changing times that are ahead.
Author | : Sergii Dovgalenko |
Publisher | : Kogan Page Publishers |
Total Pages | : 329 |
Release | : 2020-04-03 |
Genre | : Business & Economics |
ISBN | : 1789662117 |
Download The Technology Procurement Handbook Book in PDF, Epub and Kindle
With the rise of cloud services and the digitization of all business units, procurement managers need to understand how to buy technology services in order to generate revenue, drive innovation and retain customers. The Technology Procurement Handbook provides a structured and logical view of the digital buying process. It includes invaluable advice on how to manage digital demand, prepare sourcing strategies, analyze the cost and benefits of proposed solutions and negotiate and implement comprehensive agreements. The Technology Procurement Handbook examines the multiple streams of data that feed into the technology procurement process, such as ITIL service lifecycle data, PMI project management and cloud and software contract provisions. The book includes case studies and extensive practical advice based on the authors experience from recent procurement projects. There is also a chapter on modular contracting for the US market, explaining the use of agile contracts for IT projects.