The Buyer's Brain : Decoding The Consumer Behaviour

The Buyer's Brain : Decoding The Consumer Behaviour
Author: Deepak Saini
Publisher: Deepak saini
Total Pages: 75
Release: 2023-03-20
Genre: Business & Economics
ISBN:
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"Discover the secrets of the consumer's mind with 'The Buyer's Brain: Decoding Consumer Behavior'. This comprehensive guide delves into the psychology behind purchasing decisions and offers valuable insights for both readers and businesses. By understanding the thought processes of consumers, you can solve problems and create new strategies for success. This book explores commonly used strategies and provides a roadmap for businesses to achieve success through a deeper understanding of consumer behavior."

Decoding the New Consumer Mind

Decoding the New Consumer Mind
Author: Kit Yarrow
Publisher: John Wiley & Sons
Total Pages: 129
Release: 2014-03-18
Genre: Business & Economics
ISBN: 1118859588
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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

Decoded

Decoded
Author: Phil Barden
Publisher: John Wiley & Sons
Total Pages: 341
Release: 2022-09-13
Genre: Business & Economics
ISBN: 1119673100
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A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Decoding Customer Minds - Navigating the Labyrinth of Consumer Behavior

Decoding Customer Minds - Navigating the Labyrinth of Consumer Behavior
Author: Gaurav Garg
Publisher:
Total Pages: 0
Release: 2023-11-18
Genre:
ISBN:
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Welcome to the intriguing journey ahead - a journey into the very fabric of consumer behavior, where decisions are made, preferences are formed, and connections are forged. In the bustling marketplace of ideas, products, and choices, understanding the minds of your customers is not just a business tactic; it's the key to unlocking a world of opportunities. Unraveling the Enigma In the pages that follow, we embark on a quest to decode the intricate dance of thoughts that shape consumer decisions. "Navigating the Mindscape" is not just a book; it's your guide to understanding the nuanced interplay of emotions, psychology, and culture that influences every choice your customers make. What Awaits You: The Art and Science of Consumer Decisions We dive deep into the art and science of consumer decisions. It's not just about what your customers buy; it's about why. We unravel the secrets of the thought process, exploring the unseen motivations that drive actions in the market. Strategies to Connect, Engage, and Inspire Discover strategies that go beyond the transactional. Learn how to forge connections that resonate on a deeper level. Whether you're in marketing, entrepreneurship, or simply curious about the forces that shape our buying habits, this book equips you with insights that transcend the ordinary. Real Stories, Real Strategies We're not just dealing in theories; we're delving into real stories of success and lessons from the trenches. From businesses that cracked the code to those that stumbled, every narrative is a stepping stone in your journey to master the mindscape of your audience. Why This Matters: In an era where personalization is king and relevance is the currency, understanding your customers is no longer a choice - it's a necessity. Your success is intricately tied to your ability to decipher the patterns of thought that guide your customers through the myriad choices available to them. Who Should Join the Expedition: Whether you're a seasoned entrepreneur, a budding marketer, or someone just curious about the intricacies of human behavior, you're in for a treat. The insights within these pages are tailored for anyone eager to elevate their understanding of customer dynamics. Your Passport to Strategic Thinking: Consider this book your passport to a realm where strategic thinking meets consumer insights. It's not just about what's happening now; it's about preparing for what's next. Get ready to navigate the mindscape of your customers with precision and purpose. So, fasten your seatbelt. The journey is about to begin. Your destination? A deeper understanding, stronger connections, and a strategic edge in the competitive world of customer-centricity. Let's decode together.

Understanding The Minds of Buyers

Understanding The Minds of Buyers
Author: Jared Goddard
Publisher: Independently Published
Total Pages: 0
Release: 2023-09-21
Genre:
ISBN:
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In a world driven by consumer choices and the ever-evolving marketplace, "Understanding the Minds of Buyers" is your definitive guide to deciphering the enigmatic world of consumer psychology. Within the pages of this insightful book, you'll embark on an enlightening journey into the intricate web of human decision-making, uncovering the hidden motivations, triggers, and influences that shape buying behaviors. Authored by a seasoned expert in marketing and consumer psychology, this book is your key to unlocking the mysteries of consumer minds. With a keen focus on research-backed insights and practical applications, it empowers marketers, business leaders, and entrepreneurs with the knowledge and strategies needed to connect, engage, and ultimately convert their target audience. "Understanding the Minds of Buyers" explores deep into the psyche of consumers, exploring the emotional and cognitive processes that drive their choices. Learn how to tap into these psychological drivers to create compelling marketing campaigns. Gain a comprehensive understanding of various decision-making models that consumers follow when making purchasing choices. From the rational to the emotional, you'll discover how different factors come into play. Explore the principles of behavioral economics and how they influence consumer behavior. Uncover the biases, heuristics, and cognitive shortcuts that impact choices, and harness them to your advantage. Learn how to segment your audience effectively and tailor your marketing efforts to resonate with different buyer personas. Discover the power of personalization in today's competitive marketplace. Delve into the fascinating world of neuromarketing, where brain science meets marketing strategy. Understand how neuroscience techniques can inform your marketing tactics and message crafting. Real-world case studies from a variety of industries provide actionable insights and best practices you can apply immediately to enhance your marketing campaigns. "Understanding the Minds of Buyers" is a must-read for professionals looking to master the art of persuasion, entrepreneurs seeking to gain a competitive edge, and anyone intrigued by the intricate dance between consumers and brands. With this book in your hands, you'll not only decode the minds of buyers but also shape their decisions in your favor. Equip yourself with the knowledge and strategies to thrive in today's dynamic marketplace. "Understanding the Minds of Buyers: The Art and Science of Consumer Behavior" is your passport to a deeper understanding of consumer psychology and a brighter future for your business.

Decoding Digital Consumer Behavior

Decoding Digital Consumer Behavior
Author: Alfonso Pellegrino
Publisher: Springer Nature
Total Pages: 156
Release:
Genre:
ISBN: 9819734541
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Decoding the Irrational Consumer

Decoding the Irrational Consumer
Author: Darren Bridger
Publisher: Kogan Page Publishers
Total Pages: 224
Release: 2015-08-03
Genre: Business & Economics
ISBN: 0749473851
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Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.

Neuromarketing

Neuromarketing
Author: Leon Zurawicki
Publisher: Springer Science & Business Media
Total Pages: 291
Release: 2010-09-02
Genre: Business & Economics
ISBN: 3540778292
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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Decoding the Consumer’s Brain

Decoding the Consumer’s Brain
Author:
Publisher:
Total Pages: 170
Release: 2020
Genre:
ISBN: 9789058925756
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Understanding consumer experience – what consumers think about brands, how they feel about services, whether they like certain products – is crucial to marketing practitioners. ‘Neuromarketing’, as the application of neuroscience in marketing research is called, has generated excitement with the promise of understanding consumers’ minds by probing their brains directly. Recent advances in neuroimaging analysis leverage machine learning and pattern classification techniques to uncover patterns from neuroimaging data that can be associated with thoughts and feelings. In this dissertation, I measure brain responses of consumers by functional magnetic resonance imaging (fMRI) in order to ‘decode’ their mind. In three different studies, I have demonstrated how different aspects of consumer experience can be studied with fMRI recordings. First, I study how consumers think about brand image by comparing their brain responses during passive viewing of visual templates (photos depicting various social scenarios) to those during active visualizing of a brand’s image. Second, I use brain responses during viewing of affective pictures to decode emotional responses during watching of movie-trailers. Lastly, I examine whether marketing videos that evoke si

The Neuro-Consumer

The Neuro-Consumer
Author: Anne-Sophie Bayle-Tourtoulou
Publisher: Routledge
Total Pages: 322
Release: 2020-04-24
Genre: Business & Economics
ISBN: 1000055485
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Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.