Viki Lareau's new book, "The Business Of Jewelry," can help turn your jewelry making passion into jewelry making profits! Those of us who have discovered the joy of making jewelry will most likely find ourselves one day contemplating if we could sell our work? Others tell us all the time how gorgeous our jewelry is and that we should definitely be selling it! But how do we even start? Would people actually pay for our jewelry? What designs would we sell? Where would we sell them? Most importantly, how much would we charge? Once those questions start, they rarely stop until they are answered. Even after examining the possibility of turning this hobby into a business, we might decide it's not for us, that we would rather continue making jewelry for fun. That is good information to know for ourselves. Nothing is worse than wondering "what if"? The answers to all those questions and more are covered in this new book, "The Business Of Jewelry," originally written as an update to Viki's first book, "Marketing & Selling Your Handmade Jewelry" published by Interweave Press in 2006. While many of the ideas and concepts from that book are still important and relevant, a lot has changed in the last decade, especially in the landscape of marketing & selling for today's Artist. Today's Marketplace now makes it easier than ever before for anyone to start selling their handmade work and create a personal brand. That includes getting their work out to the masses & getting paid what they are worth! The Gatekeepers at Art Galleries or Department stores no longer control whose work will be seen or what price it will be sold at. As an Artist today (of any medium) there are countless options for how to sell your work, to reach your audience, and build your brand at your own pace. You can work full time or part-time. You can design this business around growing your family or after they've all left the nest. This business can provide a little extra income or a full-time living - all based on how you want to grow & scale this business. It is completely possible to create a brand, a life & an income as an Artist today - in fact, there has never been a better time! The chapters are in a chronological order for a suggested action plan. Each chapter includes countless resources with specific websites and examples to help you through each section and build your business step by step. Viki shares how modern Artist Entrepreneurs can create real wealth with a system of "Income Stacking" by utilizing new technologies. Today's advances in marketing and the accessibility to these advances are game changers for the independent Artist Entrepreneur - regardless of experience or age! Some of today's most talented Artists might have already retired from their real "jobs" long ago! Unfortunately, it is very common for those over 50 to fear new technologies because they didn't grow up with them. Some of the biggest advances are in how easy these platforms are to learn & use, and they will continue to get not only get easier but also more affordable each year! Would it have been better to start this business 5 years ago? Maybe, but the 2nd best time is now. If you have always wanted to be known as a Jewelry Designer, you have to be the first one to call yourself one. Then you can allow the rest of the world to discover who you are and fall in love with your work. If you love making jewelry & want to sell it, take it from someone who has been in the jewelry business for over 3 decades - there has never been a better time to build a business, an income & a life as an Artist, doing what you love and accomplishing the ultimate in work/life balance. It would be my honor & priviledge for this book to be a part of your jewelry journey - Viki Lareau