The Art of Business Wars

The Art of Business Wars
Author: David Brown
Publisher: Hachette UK
Total Pages: 368
Release: 2021-04-15
Genre: Business & Economics
ISBN: 1529307023
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"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War. From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan. Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.

The Art of Business Wars

The Art of Business Wars
Author: David Brown
Publisher: HarperCollins
Total Pages: 368
Release: 2021-04-13
Genre: Business & Economics
ISBN: 0063019531
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Based on the chart-topping Business Wars podcast, stories and lessons from history’s greatest business rivalries. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan. By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer.

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business
Author: Mark McNeilly
Publisher: OUP USA
Total Pages: 343
Release: 2012-01-26
Genre: Business & Economics
ISBN: 0199782911
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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

The Art of War for Executives

The Art of War for Executives
Author: Donald Krause
Publisher: Hachette UK
Total Pages: 113
Release: 2011-05-12
Genre: Business & Economics
ISBN: 1857889258
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For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu -- and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, while incorporating the ideas of contemporary business philosophers like Peters, Drucker and Bennis. "Some of Europe's smartest companies may not realise it, but it is a strong possibility that their most effective strategies have been based on the teachings of Sun Tzu, the Chinese expert in military strategy who lived around 2,500 years ago. His book is a wealth of ancient wisdom translated superbly for today's reader." -- The European

The Art of Business

The Art of Business
Author: Greg Clydesdale
Publisher: Robinson
Total Pages: 0
Release: 2017-09-14
Genre: Business enterprises
ISBN: 9781472139757
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China is on track to becoming the world's largest economy, yet Westerners still have a poor understanding of this economic giant. Clydesdale explains Chinese business in history: the strategies and practices through which Chinese merchants became rich. He also provides valuable insights into how Chinese business has evolved and continues to evolve.

Change Wars

Change Wars
Author: Michael Fullan
Publisher: Solution Tree Press
Total Pages: 327
Release: 2009-08-03
Genre: Education
ISBN: 1934009776
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What can organizations do to create changes that are both profound and enduring? This anthology explores why traditional change strategies have failed and examines constructive alternatives. International experts prove successful change can be a realistic goal. Real examples of pilot projects, model schools, and other groundbreaking endeavors illustrate precisely how theory translates into practice.

Sun Tzu - The Art of War for Managers

Sun Tzu - The Art of War for Managers
Author: Gerald A Michaelson
Publisher: Simon and Schuster
Total Pages: 204
Release: 2010-04-18
Genre: Business & Economics
ISBN: 1440507082
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Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!

Built to Sell

Built to Sell
Author: John Warrillow
Publisher: Penguin
Total Pages: 177
Release: 2012-12-24
Genre: Business & Economics
ISBN: 1591845823
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Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

The Art of War for Women

The Art of War for Women
Author: Chin-Ning Chu
Publisher: Crown Currency
Total Pages: 224
Release: 2008-11-19
Genre: Business & Economics
ISBN: 0385519966
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Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.

An Inky Business

An Inky Business
Author: Matthew J. Shaw
Publisher: Reaktion Books
Total Pages: 241
Release: 2021-06-10
Genre: History
ISBN: 1789144183
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An Inky Business is a book about the making and printing of news. It is a history of ink, paper, printing press, and type, and of those who made and read newspapers in Britain, continental Europe, and America from the British Civil Wars to the Battle of Gettysburg nearly two hundred years later. But it is also an account of what news was and how the idea of news became central to public life. Newspapers ranged from purveyors of high seriousness to carriers of scurrilous gossip. Indeed, our current obsession with “fake news” and the worrying revelations or hints about how money, power, and technology shapes and controls the press and the flows of what is believed to be genuine information have dark early-modern echoes.