The Adweek Copywriting Handbook
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Author | : Joseph Sugarman |
Publisher | : John Wiley & Sons |
Total Pages | : 374 |
Release | : 2012-06-19 |
Genre | : Business & Economics |
ISBN | : 111842879X |
Download The Adweek Copywriting Handbook Book in PDF, Epub and Kindle
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author | : Robert W. Bly |
Publisher | : Holt Paperbacks |
Total Pages | : 431 |
Release | : 2007-04-01 |
Genre | : Business & Economics |
ISBN | : 1429900156 |
Download The Copywriter's Handbook Book in PDF, Epub and Kindle
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author | : David Ogilvy |
Publisher | : Vintage |
Total Pages | : 592 |
Release | : 2013-09-11 |
Genre | : Social Science |
ISBN | : 0804170053 |
Download Ogilvy on Advertising Book in PDF, Epub and Kindle
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author | : Everest Media, |
Publisher | : Everest Media LLC |
Total Pages | : 52 |
Release | : 2022-10-10T22:59:00Z |
Genre | : Business & Economics |
ISBN | : |
Download Summary of Joseph Sugarman's The Adweek Copywriting Handbook Book in PDF, Epub and Kindle
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Read the book. It’s very short and it will teach you the principles of successful direct response copywriting. #2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners. #3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter. #4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.
Author | : Victor O. Schwab |
Publisher | : Ravenio Books |
Total Pages | : 303 |
Release | : 2015-10-28 |
Genre | : Business & Economics |
ISBN | : |
Download How to Write a Good Advertisement Book in PDF, Epub and Kindle
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author | : Ray Edwards |
Publisher | : Morgan James Publishing |
Total Pages | : 186 |
Release | : 2016-02-16 |
Genre | : Business & Economics |
ISBN | : 1630475025 |
Download How to Write Copy That Sells Book in PDF, Epub and Kindle
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author | : Eugene Schwartz |
Publisher | : |
Total Pages | : |
Release | : 2017-04-15 |
Genre | : |
ISBN | : 9780998503509 |
Download Breakthrough Advertising Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2013-08-26 |
Genre | : |
ISBN | : 9780989895309 |
Download This Book Will Teach You How to Write Better Book in PDF, Epub and Kindle
Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.
Author | : Mark Shaw |
Publisher | : Laurence King Publishing |
Total Pages | : 413 |
Release | : 2012-10-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1780674007 |
Download Copywriting Second Edition Book in PDF, Epub and Kindle
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Author | : Andy Maslen |
Publisher | : Marshall Cavendish International Asia Pte Ltd |
Total Pages | : 226 |
Release | : 2009-11-28 |
Genre | : Reference |
ISBN | : 9814312029 |
Download 100 Great Copywriting Ideas Book in PDF, Epub and Kindle
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.