Taboo in Advertising

Taboo in Advertising
Author: Elsa Simões Lucas Freitas
Publisher: John Benjamins Publishing
Total Pages: 240
Release: 2008
Genre: Language Arts & Disciplines
ISBN: 9027254230

Download Taboo in Advertising Book in PDF, Epub and Kindle

Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

Consumer's Perception of Taboo in Advertising

Consumer's Perception of Taboo in Advertising
Author: Rachid Khoury
Publisher:
Total Pages: 0
Release: 2017
Genre:
ISBN:

Download Consumer's Perception of Taboo in Advertising Book in PDF, Epub and Kindle

In a highly competitive market, advertisement became of great importance to ensure the spread of ideas, products and services. However, some critical issues that are placed by the environment play a major role in shaping advertisement. This research studies particular aspects that marketers should take into consideration through advertisements, by highlighting major factors that contribute to the success of advertisements. This study assesses four aspects; the influence of unorthodox advertising, the presence of taboos, society norms, and gender in shaping the perceptions and behaviors of consumers towards advertisements through an online questionnaire on Qualtrics filled by 213 participants. The results indicate that within the Lebanese context, unorthodox advertising and taboos shaped the perceptions and behaviors of consumers and their subsequent reaction to the subject of advertisements. The results also indicate that the society norms are great influencers towards the consumers through categorizing certain topics or issues as taboos. The perception of taboos was found to be gender sensitive as well, with women perceiving high taboos in ads.

Sex and Death

Sex and Death
Author: Afolabiyi Okubanjo
Publisher:
Total Pages: 144
Release: 2015
Genre: Advertising
ISBN: 9781321694093

Download Sex and Death Book in PDF, Epub and Kindle

Advertising is based on the concept of getting an audience to become aware of an idea, product or service. Many methods have been used to make advertising stand out. I hypothesize that companies that use taboo advertising are not likely to increase, but rather decrease advertising using taboo imagery in order to protect their bottom line. Do companies persist in using taboo imagery in advertising? Is there an increase in the use of one type of taboo imagery in advertising? Can advertising make taboo imagery non-taboo by the use of a non-taboo message? Benetton aimed to establish itself as a "thinking-man's" brand, one that people would associate with a strong sense of awareness of various issues. Their ads, sparking controversy through the use of taboo imagery and minimalist wording, are almost custom-designed to spark interest, if for no other reason than to make sense of the situation the ads present. Benetton uses both eros- and thanatos-type image to provoke debate and outrage throughout the research period.

Taboo

Taboo
Author: Wilfred Reilly
Publisher: Regnery
Total Pages: 256
Release: 2020-01-28
Genre: Political Science
ISBN: 162157928X

Download Taboo Book in PDF, Epub and Kindle

You Can’t Say That! Do you have a right to be offended by the facts? Against all the evidence, the mainstream media insist that America has never been more racist and sexist. The police are waging a war on Black people. “White privilege” means minorities never get a fair shake. Although this narrative of oppression is demonstrably fictitious, it is taboo to question it, and those who do so risk being labeled racist or sexist themselves. America needs an honest conversation based on common sense and cold, hard facts. Honesty and respect for the facts are the specialty of Wilfred Reilly, the celebrated author of Hate Crime Hoax. In Taboo, he fearlessly examines ten forbidden truths that have been buried by political correctness. They include: -The Black rate of violent crime is roughly 2.5 times the white rate. When demographic variables are taken into account, there are no racial differences in the rate of police-involved shootings. -Interracial crime is remarkably rare, but 75 to 80 percent of it occurs against white people. -Minorities can be racist—take the Nation of Islam, which holds that white people are an inferior race created by a Black scientist. -Disparities between racial groups in IQ testing and SAT performance are the result of cultural variables, such as the presence of a father in the home, not racism. Reilly goes where most social scientists fear to tread, using objective statistics and common sense to tackle taboo topics. Taboo is an essential takedown of the lies you hear every day from ideological activists and lazy, biased media.

Taboo Comedy

Taboo Comedy
Author: Chiara Bucaria
Publisher: Springer
Total Pages: 238
Release: 2016-11-26
Genre: Performing Arts
ISBN: 1137593385

Download Taboo Comedy Book in PDF, Epub and Kindle

The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.

Do's and Taboos Around the World for Women in Business

Do's and Taboos Around the World for Women in Business
Author: Roger E. Axtell
Publisher: Wiley
Total Pages: 276
Release: 1997-04-01
Genre: Computers
ISBN: 9780471143642

Download Do's and Taboos Around the World for Women in Business Book in PDF, Epub and Kindle

What Women Need to Know to Succeed in International Business From meeting protocol and sexual harassment to dining and gift giving, the rules for conducting business abroad can be dramatically different from those at home--and they can also vary from country to country. But with this indispensable resource, you'll have everything you need to successfully interact with your business counterparts, whether you're doing business in Caracas, Calcutta, or Copenhagen. Bestselling author Roger Axtell combines his 30 years of experience working abroad with the advice of three cross-cultural consultants to provide you with guidance and specific advice on: * Survival --Knowing the culture, protocol, safety, and staying healthy * Cultural differences --A country-by-country listing of the rules for proper dress, speech, table manners, etc. * Climbing the career ladder --Resources listing the best schools, courses, and language training, advice on finding mentors, and more * Personal issues --Dating rules in different cultures, balancing an international career and family life, dealing with harassment and discrimination

This Book Is Taboo

This Book Is Taboo
Author: Randall Eggert
Publisher:
Total Pages: 270
Release: 2021-07-13
Genre:
ISBN: 9781524925710

Download This Book Is Taboo Book in PDF, Epub and Kindle

The Book

The Book
Author: Alan Watts
Publisher: Vintage
Total Pages: 169
Release: 1989-08-28
Genre: Philosophy
ISBN: 0679723005

Download The Book Book in PDF, Epub and Kindle

A revelatory primer on what it means to be human, from "the perfect guide for a course correction in life" (Deepak Chopra)—and a mind-opening manual of initiation into the central mystery of existence. At the root of human conflict is our fundamental misunderstanding of who we are. The illusion that we are isolated beings, unconnected to the rest of the universe, has led us to view the “outside” world with hostility, and has fueled our misuse of technology and our violent and hostile subjugation of the natural world. To help us understand that the self is in fact the root and ground of the universe, Watts has crafted a revelatory primer on what it means to be human—and a mind-opening manual of initiation into the central mystery of existence. In The Book, Alan Watts provides us with a much-needed answer to the problem of personal identity, distilling and adapting the Hindu philosophy of Vedanta.

The Oxford Handbook of Taboo Words and Language

The Oxford Handbook of Taboo Words and Language
Author: Keith Allan
Publisher: Oxford Handbooks
Total Pages: 465
Release: 2019-01-08
Genre: Language Arts & Disciplines
ISBN: 0198808194

Download The Oxford Handbook of Taboo Words and Language Book in PDF, Epub and Kindle

This volume brings together experts from a wide range of disciplines to define and describe tabooed words and language and to investigate the reasons and beliefs behind them. In general, taboo is defined as a proscription of behaviour for a specific community, time, and context. In terms of language, taboo applies to instances of language behaviour: the use of certain words in certain contexts. The existence of linguistic taboos and their management lead to the censoring of behaviour and, as a consequence, to language change and development. Chapters in this volume explore the multiple types of tabooed language from a variety of perspectives, such as sociolinguistics, anthropology, philosophy, psychology, historical linguistics, and neurolinguistics, and with reference to fields such as law, publishing, politics, and advertising. Topics covered include impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.

Teaching the Taboo

Teaching the Taboo
Author: Rick Ayers
Publisher: Teachers College Press
Total Pages: 161
Release: 2014
Genre: Education
ISBN: 0807772860

Download Teaching the Taboo Book in PDF, Epub and Kindle

Rick and William Ayers renew their challenge to teachers to teach initiative, to teach imagination, to “teach the taboo” in the new edition of this bestseller. Drawing from a lifetime of deep commitment to students, teaching, and social justice, the authors update their powerful critique of schooling and present classroom stories of everyday teachers grappling with many of today’s hotly debated issues. They invite educators to live a teaching life of questioning—to imagine classrooms where every established and received bit of wisdom, common sense, orthodoxy, and dogma is open for examination, interrogation, and rethinking. Teaching the Taboo, Second Edition is an insightful guide to effective pedagogy and essential reading for anyone looking to evolve as an educator. What’s new for the second edition of Teaching the Taboo! A deeper exploration of issues of white privilege and racism and war and peace. A more thorough examination of the problems with math and science education, including possible solutions. An expanded exploration of the importance of creative writing for validating individual and community experiences. A more thorough discussion of Freire’s work and comparison to the radical teaching projects of African American activists in the south during the Freedom Schools. An in-depth look at how students can be part of co-constructing historical narratives and analyses. An update on school struggles in Atlanta, Chicago, and Seattle. Praise for the first edition of Teaching the Taboo! “For those frustrated by the thrust of educational 'reform'…this book provides what can be described as both a challenge and a set of alternatives.” —Education Review “Drawing from a lifetime of deep thinking about education and courageous commitment to precious students, Rick and William Ayers have given us a marvelous book. Their devastating critique of the pervasive market models in education and their powerful defense of democratic forms of imagination in schools are so badly needed in our present-day crisis!” —Cornel West, Princeton University “Teaching the Taboo is provocative, challenging, funny in places, wild but sensible enough to be useful, inspiring, and practical for educators who are working to negate the educational madness that is infecting the schools.” —Herb Kohl, author of 36 Children and Painting Chinese Rick Ayers is a university instructor and founder of the Communication Arts and Sciences small school at Berkeley High School, and teaches at the University of San Francisco. William Ayers is a school reform activist and a Distinguished Professor of Education and Senior University Scholar at the University of Illinois at Chicago.