International and local stakeholders are being engaged to alleviate the global environmental and livelihood challenges affecting the rural community. NGOs are helping to share these burdens by implementing community projects that address environmental and livelihood issues in rural communities. However, implementing such community projects is challenging for several reasons. One of the main challenges is considering viable implementation strategies applied as pragmatic instruments to community projects. The pragmatic instruments of participatory environmental communication that consider environmental communication, non-formal environmental education, stakeholders' participation and environmental conflicts are the major tenets used to implement community projects in the rural society in Ethiopia. These implementation strategies are best sought by a local NGO working on an Environment and Forest Development Program aimed at improving Ethiopia's environment and rural society's livelihood. Although it has ups and downs, the NGO has vast experience of implementing community projects. The experiences provide solid solutions for the viability of community projects.