Sunday Times 100 Greatest TV Ads

Sunday Times 100 Greatest TV Ads
Author: Mark Robinson
Publisher:
Total Pages: 0
Release: 2000
Genre: Television advertising
ISBN: 9780007111237

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By the age of 35 it is estimated that the average person has seen 150,000 TV commercials, around 75,000 minutes - or two months of our lives - spent watching commercials!

A History of Advertising. Volume 4 Part 1.

A History of Advertising. Volume 4 Part 1.
Author: Graham Thomas
Publisher: SAGUS
Total Pages: 251
Release: 2024-06-24
Genre: Business & Economics
ISBN: 1911489569

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Marketing Week called Allen Brady & Marsh ‘one of the UK’s greatest and most famous advertising agencies.’ This was no exaggeration. It was an agency that ploughed its own furrow, and produced advertising that still remains remembered and famous today. It was also an agency that others in the industry feared or even disliked. Not just muttering their distaste behind closed doors but publicly. At the root of this was the co-founders flamboyance, and that the agency was a believer in the power of jingles - even when they became deeply unfashionable. None the less, there is much to learn from the ABM story. And much to be amused by - to the extent that there are two volumes devoted to it.

The Breakthrough Years

The Breakthrough Years
Author: Graham Thomas
Publisher: SAGUS
Total Pages: 303
Release: 2024-02-09
Genre: Business & Economics
ISBN: 1911489607

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The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Labour, of course, wasn’t working then. Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.

The Music Industry

The Music Industry
Author: Patrik Wikström
Publisher: John Wiley & Sons
Total Pages: 273
Release: 2013-04-25
Genre: Social Science
ISBN: 074565522X

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The music industry is going through a period of immense change brought about in part by the digital revolution. What is the role of music in the age of computers and the internet? How has the music industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the music industry in the new millennium. Wikström provides an international overview of the music industry and its future prospects in the world of global entertainment. They illuminate the workings of the music industry, and capture the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public. The Music Industry will become a standard work on the music industry at the beginning of the 21st century. It will be of great interest to students and scholars of media and communication studies, cultural studies, popular music, sociology and economics. It will also be of great value to professionals in the music industry, policy makers, and to anyone interested in the future of music.

Sonic Branding

Sonic Branding
Author: D. Jackson
Publisher: Springer
Total Pages: 202
Release: 2003-10-06
Genre: Business & Economics
ISBN: 0230503268

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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Reluctantly virtual

Reluctantly virtual
Author: Patrik Wikström
Publisher: Patrik Wikström
Total Pages: 256
Release: 2006
Genre: Copyright
ISBN: 9170630755

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Bomber Boys on Screen

Bomber Boys on Screen
Author: S. P. MacKenzie
Publisher: Bloomsbury Publishing
Total Pages: 216
Release: 2019-08-08
Genre: Performing Arts
ISBN: 1350024872

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Since the Second World War, depictions of Royal Air Force operations in film and television drama have become so numerous that they make up a genre worthy of scholarly attention. In this illuminating study, S. P. MacKenzie explores the different ways in which the men of RAF Bomber Command have been represented in dramatic form on the big and small screen from the war years to the present day. Bomber Boys on Screen is the first in-depth study of how and why the screen-drama image of those who flew, those who directed them, and those who provided support for RAF bomber operations has changed over time, sometimes in contested circumstances. Until now dramas that focus on Bomber Command have tended to be mentioned only in passing or studied in isolation, despite the prevalence of surveys of both the British war film genre and of aviation cinema. In Bomber Boys on Screen MacKenzie examines the development, presentation, and reception of significant dramas on a decade-by-decade basis. Titles from the beginning of the war (The Lion Has Wings, 1939) to the start of new century (Bomber's Moon, 2014) are situated in the context of technical possibilities and limitations, evolving social and cultural norms in the United Kingdom and elsewhere, and the development of moral and utilitarian controversies surrounding the wartime bomber offensive directed against Nazi Germany. While the focus is on feature films and television plays, reference is also made to documentaries, memorials, veterans' organizations, book titles, war comics, and other representations of the war fought by Bomber Command.

Modernity Britain

Modernity Britain
Author: David Kynaston
Publisher: A&C Black
Total Pages: 400
Release: 2013-06-20
Genre: History
ISBN: 1408839822

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The late 1950s was an action-packed, often dramatic time in which the contours of modern Britain began to take shape. These were the 'never had it so good' years, when the Carry On film series and the TV soap Emergency Ward 10 got going, and films like Room at the Top and plays like A Taste of Honey brought the working class to the centre of the national frame; when the urban skyline began irresistibly to go high-rise; when CND galvanised the progressive middle class; when 'youth' emerged as a cultural force; when the Notting Hill riots made race and immigration an inescapable reality; and when 'meritocracy' became the buzz word of the day. The consequences of this 'modernity' zeitgeist, David Kynaston argues, still affect us today.