Revitalizing Downtown: What is the Main Street Approach to downtown revitalization? How can you use it to revitalize your commercial district? Learn about this strategy, which combines historic preservation and economic development in a grassroots organization, in this introductory primer for the downtown professional. Revitalizing Downtown will show you how to: 1. build on your commercial district?s assets through design; 2. expand business through economic restructuring; 3. develop a dynamic, image-building promotional program; and 4. launch an effective, credible organization. Revised and illustrated, Revitalizing Downtown is an essential tool for every revitalization program. 161 pages