Study on Generation Z Travellers

Study on Generation Z Travellers
Author: European Travel Commission
Publisher:
Total Pages: 115
Release: 2020
Genre:
ISBN: 9789295107359

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Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also a segment that will pave the way for innovation and responsible tourism. Generation Z travellers are still discovering and solidifying their consumption preferences, and this presents a tremendous opportunity for the travel industry to get to know them and gain a better vision of how tourism demand could evolve in the near future. To grasp this opportunity, the European Travel Commission launched the present study, which investigates the travel preferences and behaviour of Generation Z travellers from four markets - China, Germany, UK and US. The study delves into their motivations, aspirations and views, and translates those into future-oriented travel market intelligence. In addition, the report offers a list of 12 trends, which illustrate what Europe's tourism sector could expect to see in terms of both supply and demand, in the coming 10-15 years as Gen Zers grow and become the primary decision-makers in travel. ETC trusts that this report will provide practical guidance and the necessary intelligence to ETC member countries to design targeted and impactful marketing and promotion strategies to attract Generation Z consumers."

Millennials, Generation Z and the Future of Tourism

Millennials, Generation Z and the Future of Tourism
Author: Fabio Corbisiero
Publisher: Channel View Publications
Total Pages: 173
Release: 2022-06-23
Genre: Business & Economics
ISBN: 1845417631

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This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

Gen Z, Tourism, and Sustainable Consumption

Gen Z, Tourism, and Sustainable Consumption
Author: Siamak Seyfi
Publisher: Taylor & Francis
Total Pages: 189
Release: 2023-08-10
Genre: Business & Economics
ISBN: 1000928403

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Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Tourism and Generation Y

Tourism and Generation Y
Author: Pierre Benckendorff
Publisher: CABI
Total Pages: 182
Release: 2010
Genre: Business & Economics
ISBN: 1845936019

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This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.

Information and Communication Technologies in Tourism 2022

Information and Communication Technologies in Tourism 2022
Author: Jason L. Stienmetz
Publisher: Springer Nature
Total Pages: 503
Release: 2022
Genre: Electronic books
ISBN: 3030947513

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This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.

Millennials, Spirituality and Tourism

Millennials, Spirituality and Tourism
Author: Sandeep Kumar Walia
Publisher: Routledge
Total Pages: 339
Release: 2021-11-29
Genre: Business & Economics
ISBN: 1000471268

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This book offers a conversant and comprehensive overview of the themes and concepts in spiritual tourism and Millennial tourists. Providing interdisciplinary insights from leading international researchers and academicians, this makes a critical contribution to the knowledge around spiritual tourism. Organized into four parts, the edited book provides modern and cutting-edge perspectives on important topics like linkages between spirituality and tourism, the predicament of spirituality in tourism among Millennials, anthropological views on spirituality, the work-life-balance, marketing of spiritual tourism destinations and the issues, threats and prospects of spiritual tourism in the emerging era. Part I introduces core concepts, theories on spiritual tourism and links it with the Millennial world. Part II explores the inclinations of millennials towards spirituality and their travel motivations, experiences, behaviours with special reference to spirituality. In Part III, on holistic tourism, the role of digitization in spiritual tourism adoption, marketing and management perspectives with special reference to Millennials are discussed. Part IV examines the issues, threats, policies and practices linked with spiritual tourism. This part also aims to explore the future challenges, opportunities for spiritual tourism development and to propose research-based solutions. Overall, the book will be a suitable means of getting insight into the minds of the diverse, experimental and open-minded generation of millennials. This book will fill the gap of research on spiritual tourism. As an edited book, it will add on new research and knowledge base with high quality contributions from researchers and practitioners interested in tourism management, hospitality management, business studies regional development and destination management.

Generation Z Marketing and Management in Tourism and Hospitality

Generation Z Marketing and Management in Tourism and Hospitality
Author: Nikolaos Stylos
Publisher: Springer Nature
Total Pages: 350
Release: 2021-05-24
Genre: Business & Economics
ISBN: 3030706958

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

ISCONTOUR 2024 Tourism Research Perspectives

ISCONTOUR 2024 Tourism Research Perspectives
Author: Christian Maurer
Publisher: BoD – Books on Demand
Total Pages: 418
Release: 2024-04-29
Genre: Business & Economics
ISBN: 3759762565

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The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The proceedings of the 10th International Student Conference in Tourism Research include a wide variety of research topics, ranging from consumer behaviour, tourist experience, information and communication technologies, marketing, destination management, and sustainable tourism management.

Information and Communication Technologies in Tourism 2016

Information and Communication Technologies in Tourism 2016
Author: Alessandro Inversini
Publisher: Springer
Total Pages: 773
Release: 2016-01-22
Genre: Business & Economics
ISBN: 331928231X

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The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.

Tourism and Generation Y

Tourism and Generation Y
Author: Pierre Benckendorff
Publisher: CABI
Total Pages: 184
Release: 2010
Genre: Business & Economics
ISBN: 1845936027

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Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.