Strategy In Advertising
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Author | : Bonnie L. Drewniany |
Publisher | : Wadsworth Publishing Company |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Advertising |
ISBN | : 9780495096207 |
Download Creative Strategy in Advertising Book in PDF, Epub and Kindle
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
Author | : Gerard J. Tellis |
Publisher | : Prentice Hall |
Total Pages | : 528 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
Download Advertising and Sales Promotion Strategy Book in PDF, Epub and Kindle
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author | : Tom Altstiel |
Publisher | : SAGE Publications |
Total Pages | : 751 |
Release | : 2015-12-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 1506315402 |
Download Advertising Creative Book in PDF, Epub and Kindle
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Author | : Don E. Schultz |
Publisher | : National Textbook Company |
Total Pages | : 118 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Download Essentials of Advertising Strategy Book in PDF, Epub and Kindle
Author | : Gerard Tellis |
Publisher | : |
Total Pages | : 287 |
Release | : 2019-07-31 |
Genre | : Advertising |
ISBN | : 9781524923211 |
Download Effective Advertising and Social Media Book in PDF, Epub and Kindle
Author | : Tom Altstiel |
Publisher | : SAGE |
Total Pages | : 412 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9781412917964 |
Download Advertising Strategy Book in PDF, Epub and Kindle
Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Author | : Leo Bogart |
Publisher | : N T C Business Books |
Total Pages | : 440 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Download Strategy in Advertising Book in PDF, Epub and Kindle
New edition of a text offering both theory and concrete guidance for successful marketing. Chapters address such topics as the uses of repetition, understanding media, defining the target, costs, and measuring effects. Annotation copyright by Book News, Inc., Portland, OR
Author | : Jim Avery |
Publisher | : |
Total Pages | : 222 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Download Advertising Campaign Planning Book in PDF, Epub and Kindle
Author | : Gerard J. Tellis |
Publisher | : Prentice Hall |
Total Pages | : 528 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
Download Advertising and Sales Promotion Strategy Book in PDF, Epub and Kindle
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author | : Stan Rapp |
Publisher | : Plume Books |
Total Pages | : 278 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : 9780452262386 |
Download MaxiMarketing Book in PDF, Epub and Kindle
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective